{"id":51129,"date":"2021-09-17T09:57:48","date_gmt":"2021-09-17T09:57:48","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/filet-pur-ni-viande-ni-poisson-2\/"},"modified":"2021-09-17T09:57:48","modified_gmt":"2021-09-17T09:57:48","slug":"filet-pur-ni-viande-ni-poisson-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/filet-pur-ni-viande-ni-poisson-2\/","title":{"rendered":"Filet Pur : Ni viande ni poisson"},"content":{"rendered":"

Le laboratoire est la nouvelle \u00e9table, le pain du futur est \u00e0 l’avoine et la science perce \u00e0 jour un plan machiav\u00e9lique de l\u2019industrie alimentaire. Ce Filet Pur est pratiquement exempt de souffrance animale. Si c\u2019est pas le progr\u00e8s\u2009!<\/p>\n

<\/p>\n

\u00a0<\/p>\n

Canard WC<\/h2>\n

La civilisation humaine progresse \u00e0 pas de g\u00e9ant vers un nouvel \u00e2ge d\u2019or. On a pu \u00e0 nouveau s\u2019en rendre compte cette semaine. Le laboratoire est l\u2019\u00e9table de demain. La viande de culture est la nouvelle norme.<\/a> Du moins \u00e0 en croire un pionnier de la viande culture, dans une d\u00e9claration qui rappelle ce mythique \u00ab\u00a0Chez Canard WC, nous recommandons Canard WC<\/a><\/em>\u00a0\u00bb des ann\u00e9es 80. Mais quand m\u00eame. L\u2019entrepreneur en question estime que la viande produite dans les r\u00e9acteurs de culture peut m\u00eame devenir moins ch\u00e8re que la viande d\u2019abattoir. Et celle-ci est d\u00e9j\u00e0 tr\u00e8s bon march\u00e9.<\/p>\n

Le monsieur de Eat Just<\/strong> n\u2019est pas le seul, tant s\u2019en faut, \u00e0 affirmer ouvertement sa foi dans la science et la technologie cette semaine, ce qui est plut\u00f4t rafra\u00eechissant en cette \u00e8re de n\u00e9gationnistes du virus et d\u2019antivax. Stefan Descheemaeker, le CEO belge du sp\u00e9cialiste des produits surgel\u00e9s Nomad Foods<\/strong>, en est conscient\u00a0: \u00e0 ce rythme, on va finir par vider compl\u00e8tement les oc\u00e9ans. Mais que va bien pouvoir mettre Iglo<\/strong> sous la panure croustillante de ses b\u00e2tonnets de poisson\u2009? Exact\u00a0: du poisson d\u2019\u00e9levage.<\/p>\n

\u00a0<\/p>\n

Travail standard<\/h2>\n

Mais pas du poisson d\u2019\u00e9levage ordinaire \u2013 ce qui n\u2019aurait rien de neuf :\u00a0 du poisson qui, comme cette viande sans animaux, serait produit par culture de cellules dans des bior\u00e9acteurs<\/a>. Un poisson r\u00e9duit \u00e0 son essence m\u00eame\u00a0: sa chair savoureuse, sans les ar\u00eates ni cette foutue t\u00eate, si\u00e8ge de sa conscience. Des filets sans souffrance\u00a0: c\u2019est le progr\u00e8s.<\/p>\n

Vous n\u2019\u00eates pas convaincu\u2009? Ne vous inqui\u00e9tez pas, l\u2019ouvrage d\u00e9finitif qui r\u00e9pondra \u00e0 vos questions les plus pressantes en mati\u00e8re d\u2019alimentation para\u00eetra tr\u00e8s prochainement\u00a0: The Future of Food<\/em>, \u00e9crit \u00e0 quatre mains par le captain of retail<\/em> Jorg Snoeck et votre toujours humble serviteur. Je l\u00e8verai un coin du voile en premi\u00e8re mondiale ce 30 septembre lors du Congr\u00e8s annuel Trade & Shopper Marketing de RetailDetail et LD&Co.\u00a0 Vous pouvez r\u00e9server une place pour votre rendez-vous avec l\u2019histoire via ce lien<\/a>.<\/p>\n

\u00a0<\/p>\n

Dringuelle<\/h2>\n

Et si la viande de culture n\u2019\u00e9tait pas l\u2019avenir de la cha\u00eene alimentaire, nous pourrions toujours nous rabattre sur des flocons d\u2019avoine. C\u2019est le nouveau pain\u00a0: tendance, sain et durable. Oats Day Long<\/strong>, la r\u00e9ponse gantoise au pionnier danois Gr\u00f8d<\/strong>, a logiquement choisi Anvers comme rampe de lancement de son expansion<\/a>. Au RetailDetail Day, ils ont expliqu\u00e9 leurs projets de conqu\u00eate \u00e0 grands coups de jeux de mots irr\u00e9sistibles du type \u00ab\u00a0Oatstanding experience<\/em>\u00a0\u00bb et \u00ab\u00a0You’re oatsome<\/em> \u00a0\u00bb. Ils ouvrent un \u00e9tablissement au coin de la rue\u00a0: une visite s\u2019impose.<\/p>\n

N\u2019est en revanche toujours pas arriv\u00e9 \u00e0 Anvers\u00a0: le supermarch\u00e9 en ligne n\u00e9erlandais Picnic<\/strong>, qui continue \u00e0 ignorer compl\u00e8tement notre beau petit pays dans sa conqu\u00eate de l\u2019Europe. Ce n\u2019est pourtant pas une question d\u2019argent\u00a0: m\u00eame le seul et unique Bill Gates vient d\u2019y aller de sa petite dringuelle<\/a>. 600 millions, une broutille. Un geste qui n\u2019est peut-\u00eatre pas totalement d\u00e9sint\u00e9ress\u00e9\u00a0: Bill vient de divorcer et n\u2019est sans doute pas d\u2019humeur \u00e0 faire ses courses lui-m\u00eame.<\/p>\n

\u00a0<\/p>\n

Un plan solide<\/h2>\n

Le Nutri-Score fonctionne\u00a0: c\u2019est la conclusion d\u2019une nouvelle enqu\u00eate bas\u00e9e sur les mouvements des yeux des acheteurs. En effet, les consommateurs regardent avant tout le devant et non l\u2019arri\u00e8re des paquets<\/a>, o\u00f9 se trouvent les petits caract\u00e8res. S\u00e9rieusement, ils s\u2019attendaient \u00e0 quoi\u2009?<\/p>\n

\u00c9videmment que les consommateurs n\u2019entravent rien au tableau des valeurs nutritionnelles. C\u2019\u00e9tait d\u2019ailleurs le but\u00a0: nous reconnaissons humblement, en petits caract\u00e8res et au dos de l\u2019emballage, que nos produits sont scandaleusement mauvais pour la sant\u00e9… mais nous le faisons de telle mani\u00e8re qu\u2019il faut \u00eatre titulaire d\u2019un doctorat en chimie pour y voir clair. C\u2019\u00e9tait le plan machiav\u00e9lique ourdi par l\u2019industrie agroalimentaire, mais voyez\u00a0: les temps changent. L\u2019enqu\u00eate a d\u2019ailleurs \u00e9t\u00e9 sponsoris\u00e9e par Delhaize<\/strong>. On vous avait d\u00e9j\u00e0 parl\u00e9 de Canard WC\u2009?<\/p>\n

\u00a0<\/p>\n

Ligne de fracture<\/h2>\n

Bienvenue au consommateur schizophr\u00e8ne\u00a0: pendant la crise sanitaire, il a achet\u00e9 plus de l\u00e9gumes sains, mais aussi plus d\u2019alcool<\/a>. Les chiffres sont clairs. Compensation\u2009? \u00c7a se pourrait. Heureusement, Delhaize et Foodmaker<\/strong> ne reculent devant rien pour nous remettre sur la bonne voie. Leur premier restaurant fast good<\/em> vient d\u2019ouvrir ses portes<\/a>. Le retailer devient restaurateur\u00a0: cela aussi, c\u2019est l\u2019avenir.<\/p>\n

Et m\u00eame si vous pouvez \u00e0 nouveau tomber le masque dans les magasins, ne croyez pas que tout sera comme avant. Pas la moindre chance. Chez PepsiCo<\/strong>, ils sont \u00e0 fond\u00a0: ne dites plus \u00ab\u00a0post-Covid\u00a0\u00bb, mais \u00ab\u00a0since-Covid\u00a0\u00bb<\/a>. Une ligne de fracture annonciatrice d\u2019une nouvelle \u00e8re. Comment encore amener le consommateur \u00e0 se gaver de chips\u2009? C\u2019est ce que le demand accelerator<\/em> Christophe Piron viendra expliquer en personne lors de notre Trade & Shopper Marketing Congress<\/a>. Deux pubs cach\u00e9es dans un seul Filet Pur, c\u2019est l\u00e9gal\u2009? \u00c0 la semaine prochaine\u00a0!<\/p>\n

\u00a0<\/p>\n

Vous souhaitez recevoir chaque vendredi un r\u00e9sum\u00e9 de l\u2019actualit\u00e9 FMCG dans votre bo\u00eete mail\u00a0? <\/em>Inscrivez-vous ici<\/a> pour recevoir la newsletter gratuite de RetailDetail Food.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Le laboratoire est la nouvelle \u00e9table, le pain du futur est \u00e0 l’avoine et la science perce \u00e0 jour un plan machiav\u00e9lique de l\u2019industrie alimentaire. Ce Filet Pur est pratiquement exempt de souffrance animale. Si c\u2019est pas le progr\u00e8s\u2009! \u00a0 Canard WC La civilisation humaine progresse \u00e0 pas de g\u00e9ant vers un nouvel \u00e2ge d\u2019or. […]<\/p>\n","protected":false},"author":1,"featured_media":51126,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[43],"company":[],"topic":[],"region":[],"class_list":["post-51129","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus"],"acf":[],"yoast_head":"\nFilet Pur : Ni viande ni poisson - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le laboratoire est la nouvelle \u00e9table, le pain du futur est \u00e0 l'avoine et la science perce \u00e0 jour un plan machiav\u00e9lique de l\u2019industrie alimentaire. Ce Filet Pur est pratiquement exempt de souffrance animale. 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Ce Filet Pur est pratiquement exempt de souffrance animale. 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