{"id":51153,"date":"2021-09-20T07:51:17","date_gmt":"2021-09-20T07:51:17","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/amazon-bannit-des-centaines-de-marques-chinoises-pour-fraude-aux-evaluations\/"},"modified":"2021-09-20T07:51:17","modified_gmt":"2021-09-20T07:51:17","slug":"amazon-bannit-des-centaines-de-marques-chinoises-pour-fraude-aux-evaluations","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/amazon-bannit-des-centaines-de-marques-chinoises-pour-fraude-aux-evaluations\/","title":{"rendered":"Amazon bannit des centaines de marques chinoises pour fraude aux \u00e9valuations"},"content":{"rendered":"<p><strong>Amazon<\/strong>\u00a0a banni d\u00e9finitivement plus de 600 marques chinoises de sa plateforme pour avoir pr\u00e9tendument falsifi\u00e9 des \u00e9valuations de produits.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Enqu\u00eate<\/h2>\n<p>Cela fait plusieurs mois que le g\u00e9ant de l\u2019e-commerce menait une enqu\u00eate interne sur plusieurs vendeurs chinois, apr\u00e8s que le Wall Street Journal a r\u00e9v\u00e9l\u00e9 comment des entreprises comme <strong>RavPower<\/strong>\u00a0offraient des ch\u00e8ques-cadeaux en \u00e9change d\u2019avis. Simultan\u00e9ment, des vendeurs de gadgets populaires comme Aukey, Mpow, Vava, TaoTronics et Choetech ont ainsi brusquement disparu de la plateforme peu avant l\u2019\u00e9t\u00e9.<\/p>\n<p>\u00a0<\/p>\n<p>The Verge rapporte aujourd\u2019hui qu\u2019Amazon a banni d\u00e9finitivement\u00a0<a href=\"https:\/\/www.theverge.com\/2021\/9\/17\/22680269\/amazon-ban-chinese-brands-review-abuse-fraud-policy\" target=\"_blank\" rel=\"noopener\">plus de 600 marques chinoises<\/a>\u00a0pour violation grave, d\u00e9lib\u00e9r\u00e9e, et r\u00e9p\u00e9t\u00e9e des politiques d\u2019Amazon, en particulier les politiques relatives aux \u00e9valuations.<\/p>\n<p>\u00a0<\/p>\n<h2>R\u00e8gles plus strictes&#8230;<\/h2>\n<p>Amazon <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/nouvelle-r%C3%A8gle-contre-les-faux-commentaires-sur-amazon\" target=\"_blank\" rel=\"noopener\">interdit<\/a> \u00e0 ses vendeurs d\u2019inciter leurs clients \u00e0 publier des \u00e9valuations positives depuis 2016. Mais il n\u2019est pas toujours facile de confondre les contrevenants\u00a0: certaines offres se cachent derri\u00e8re un programme d\u2019essai VIP ou une extension de garantie. D\u2019autres vendeurs ne s\u2019adressent qu\u2019aux acheteurs qui ont laiss\u00e9 un avis n\u00e9gatif, en leur promettant de leur rembourser le produit sans qu\u2019ils aient \u00e0 renvoyer quoi que ce soit s\u2019ils suppriment l\u2019avis n\u00e9gatif.<\/p>\n<p>\u00a0<\/p>\n<p>\u00ab\u00a0Les clients font confiance \u00e0 la pr\u00e9cision et l\u2019authenticit\u00e9 des avis sur les produits pour prendre des d\u00e9cisions d\u2019achat \u00e9clair\u00e9es, et nous avons adopt\u00e9 une politique claire tant pour les \u00e9valuateurs que pour les partenaires commerciaux qui interdit l\u2019utilisation abusive des fonctionnalit\u00e9s de notre communaut\u00e9. Nous suspendrons, bannirons et poursuivrons devant la justice tous ceux qui enfreignent cette politique, o\u00f9 qu\u2019ils se trouvent dans le monde\u00a0\u00bb, a d\u00e9clar\u00e9 Amazon dans un communiqu\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon\u00a0a banni d\u00e9finitivement plus de 600 marques chinoises de sa plateforme pour avoir pr\u00e9tendument falsifi\u00e9 des \u00e9valuations de produits. \u00a0 Enqu\u00eate Cela fait plusieurs mois que le g\u00e9ant de l\u2019e-commerce menait une enqu\u00eate interne sur plusieurs vendeurs chinois, apr\u00e8s que le Wall Street Journal a r\u00e9v\u00e9l\u00e9 comment des entreprises comme RavPower\u00a0offraient des ch\u00e8ques-cadeaux en \u00e9change [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":51150,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-51153","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon bannit des centaines de marques chinoises pour fraude aux \u00e9valuations - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Amazon a banni d\u00e9finitivement plus de 600 marques chinoises de sa plateforme pour avoir pr\u00e9tendument falsifi\u00e9 des \u00e9valuations de produits.\" \/>\n<meta name=\"robots\" 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