{"id":51187,"date":"2021-10-21T06:34:35","date_gmt":"2021-10-21T06:34:35","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/le-bon-magasin-au-bon-endroit-comment-les-retailers-sy-prennent-ils-2\/"},"modified":"2021-10-21T06:34:35","modified_gmt":"2021-10-21T06:34:35","slug":"le-bon-magasin-au-bon-endroit-comment-les-retailers-sy-prennent-ils-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/le-bon-magasin-au-bon-endroit-comment-les-retailers-sy-prennent-ils-2\/","title":{"rendered":"Des projets d'expansion ? Participez \u00e0 la grande enqu\u00eate sur la localisation"},"content":{"rendered":"

L\u2019impact de la crise sanitaire et l\u2019essor de l\u2019e-commerce renforcent encore l\u2019importance d\u2019une planification r\u00e9fl\u00e9chie de l\u2019emplacement des magasins physiques. Quelles tendances se dessinent\u2009? Pour le savoir, Sirius Insight et RetailDetail lancent une grande enqu\u00eate.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

D\u00e9laisser \u00e0 nouveau l\u2019Internet pour le physique<\/h2>\n

Apr\u00e8s une ann\u00e9e 2020 \u00ab\u00a0perdue\u00a0\u00bb, les d\u00e9veloppeurs immobiliers constatent d\u00e9j\u00e0 une reprise des locations<\/a> cette ann\u00e9e. Les retailers semblent pr\u00eats \u00e0 relancer leurs activit\u00e9s et d\u00e9laissent l\u2019Internet au profit du physique. Mais il subsiste d\u2019importantes diff\u00e9rences entre les secteurs et les entreprises\u00a0: certains retailers sont toujours \u00e0 la recherche de nouveaux territoires, d\u2019autres r\u00e9duisent la voilure.
\n\u00a0<\/p>\n

Dans les centres-villes \u2013 o\u00f9 la crise sanitaire p\u00e8se sur les flux de passants \u2013, le renouveau n\u2019en est qu\u2019\u00e0 ses d\u00e9buts et les retailers cherchent surtout \u00e0 optimiser leur portefeuille\u00a0: c\u2019est le moment de ren\u00e9gocier des baux ou de chercher de meilleurs emplacements. En p\u00e9riph\u00e9rie, l\u2019activit\u00e9 se maintient \u00e0 un niveau \u00e9lev\u00e9. Les retailers y voient surtout des opportunit\u00e9s pour des magasins ais\u00e9ment accessibles, avec un parking gratuit et des loyers plus bas.
\n\u00a0<\/p>\n

Vision<\/h2>\n

Afin de sonder les strat\u00e9gies d\u2019expansion des retailers, le sp\u00e9cialiste du g\u00e9omarketing Sirius Insight a d\u00e9cid\u00e9 de lancer une grande enqu\u00eate en coop\u00e9ration avec RetailDetail. Comment les retailers planifient-ils leur expansion\u2009? Sur quelles donn\u00e9es et analyses se basent-ils\u2009? Quel type d\u2019emplacement pr\u00e9f\u00e8rent-ils\u2009? Quels sont les facteurs les plus importants \u00e0 leurs yeux\u2009?
\n\u00a0<\/p>\n

\u00ab\u00a0De nombreuses entreprises s\u2019interrogent. Les ventes en ligne vont-elles continuer \u00e0 cro\u00eetre ou s\u2019effondrer\u2009? Et dans quels secteurs en particulier\u2009? Nous voulions donc savoir connaitre la vision des retailers eux-m\u00eames concernant ces \u00e9volutions\u00a0\u00bb, expliquent Karolien Sottiaux et Ronald den Ouden (Sirius Insight). \u00ab\u00a0Certains retailers annoncent d\u00e9j\u00e0 la mort des centres-villes, d\u2019autres croient fermement au retour du magasin physique. Nous sommes curieux de conna\u00eetre leur vision de l\u2019avenir.\u00a0\u00bb<\/p>\n

\u00a0<\/p>\n

Courbe d\u2019apprentissage<\/h2>\n

L\u2019objectif est d\u2019apprendre les unes des autres. Mais l\u2019enqu\u00eate livrera \u00e9galement des r\u00e9sultats int\u00e9ressants pour le secteur de l\u2019immobilier et pour les villes et communes\u00a0: quelle importance les retailers attachent-ils aux parkings et aux plans de circulation, par exemple\u2009? \u00ab\u00a0Les retailers nous demandent souvent\u00a0: comment font les coll\u00e8gues des autres secteurs ? Quels sont les facteurs importants \u00e0 leurs yeux\u2009? Mais nous \u00e9videmment sommes tenus \u00e0 la confidentialit\u00e9 vis-\u00e0-vis de nos clients. Une enqu\u00eate nous permet en revanche d\u2019interroger tout le monde. Nous pourrons ainsi \u00e9lever la courbe d\u2019apprentissage pour tous les acteurs.\u00a0\u00bb
\n\u00a0<\/p>\n

L\u2019enqu\u00eate s\u2019adresse \u00e0 toute personne qui est (en partie) responsable de la gestion du r\u00e9seau de vente au d\u00e9tail, impliqu\u00e9e dans l\u2019expansion, la planification des emplacements, etc. L\u2019enqu\u00eate en ligne compos\u00e9e de questions \u00e0 choix multiples ne vous prendra pas plus de dix minutes. Les participants auront acc\u00e8s aux r\u00e9sultats, qui seront \u00e9galement publi\u00e9s en exclusivit\u00e9 sur retaildetail.be. Dernier encouragement\u00a0: Sirius Insight tirera au sort trois packs de bi\u00e8re parmi les participants. Vous pouvez acc\u00e9der \u00e0 l\u2019enqu\u00eate via ce lien<\/a>. Merci d\u2019avance\u2009!<\/p>\n","protected":false},"excerpt":{"rendered":"

L\u2019impact de la crise sanitaire et l\u2019essor de l\u2019e-commerce renforcent encore l\u2019importance d\u2019une planification r\u00e9fl\u00e9chie de l\u2019emplacement des magasins physiques. Quelles tendances se dessinent\u2009? Pour le savoir, Sirius Insight et RetailDetail lancent une grande enqu\u00eate. \u00a0 D\u00e9laisser \u00e0 nouveau l\u2019Internet pour le physique Apr\u00e8s une ann\u00e9e 2020 \u00ab\u00a0perdue\u00a0\u00bb, les d\u00e9veloppeurs immobiliers constatent d\u00e9j\u00e0 une reprise […]<\/p>\n","protected":false},"author":1,"featured_media":51184,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-51187","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"\nDes projets d'expansion ? 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