{"id":51211,"date":"2021-09-22T06:15:38","date_gmt":"2021-09-22T06:15:38","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/les-market-places-grandes-gagnantes-de-la-crise-sanitaire\/"},"modified":"2021-09-22T06:15:38","modified_gmt":"2021-09-22T06:15:38","slug":"les-market-places-grandes-gagnantes-de-la-crise-sanitaire","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/les-market-places-grandes-gagnantes-de-la-crise-sanitaire\/","title":{"rendered":"Les market places, grandes gagnantes de la crise sanitaire"},"content":{"rendered":"

Les market places ont enregistr\u00e9 une croissance de quelque 37,5% en Europe pendant la pand\u00e9mie. C\u2019est ce qui ressort de la deuxi\u00e8me \u00e9dition du Top 100 Cross-Border Marketplaces Europe<\/em>. On notera \u00e9galement les progressions d\u2019OLX<\/strong>, Uber Eats<\/strong> et Zalando<\/strong>.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

Noms familiers<\/h2>\n

Le march\u00e9 total de l\u2019e-commerce transfrontalier en Europe, y compris le Royaume-Uni, la Suisse et la Norv\u00e8ge, repr\u00e9sentait un chiffre d\u2019affaires de 198,5 milliards d\u2019euros en 2020 (hors voyages), dont 115,4 milliards d\u2019euros ou 58% g\u00e9n\u00e9r\u00e9s par les market places. Celles-ci ont enregistr\u00e9 une croissance de 37,5% pendant la pand\u00e9mie. C\u2019est ce qui ressort de l\u2019enqu\u00eate command\u00e9e par Cross-Border Commerce Europe, une plate-forme qui encourage l\u2019e-commerce transfrontalier en Europe.<\/p>\n

La deuxi\u00e8me \u00e9dition du Top 100 Cross-Border Marketplaces Europe classe les 100 meilleures market places mondiales en fonction de leurs performances transfrontali\u00e8res en Europe. Le top 10 est domin\u00e9 par des noms familiers comme eBay<\/strong>, AliExpress<\/strong> et Amazon<\/strong>. Plus loin dans le classement, nous notons quelques entr\u00e9es \u00e9tonnantes.<\/p>\n

\u00a0<\/p>\n

Occasion, alimentation et mode<\/h2>\n

Quelques tendances On notera d\u2019abord la croissance des market places consumer-to-consumer<\/em> sp\u00e9cialis\u00e9es dans l\u2019occasion et le vintage, comme la plate-forme n\u00e9erlandaise de petites annonces OLX \u2013 qui entre dans le top 10 \u2013, ou la c\u00e9l\u00e8bre application de mode Vinted. Les mesures sanitaires ont \u00e9galement dop\u00e9 l\u2019e-commerce dans l\u2019alimentation. Uber Eats entre dans le top 10, Takeway.com y \u00e9choue de justesse.<\/p>\n

Signalons \u00e9galement l\u2019entr\u00e9e tambour battant de Zalando dans le classement\u00a0: la premi\u00e8re market place europ\u00e9enne transfrontali\u00e8re dans la mode a enregistr\u00e9 une croissance de 30,4% en 2020, avec un chiffre d\u2019affaires de 10,6 milliards d\u2019euros et plus de 5 milliards d\u2019euros de ventes transfrontali\u00e8res en Europe. La client\u00e8le active augmente de 25% \u00e0 38,7 millions d\u2019internautes. Zalando veut d\u00e9sormais conqu\u00e9rir 10% du march\u00e9 europ\u00e9en de la mode.<\/p>\n

\u00a0<\/p>\n

Les 10 premi\u00e8res market places transfrontali\u00e8res mondiales en Europe<\/strong><\/p>\n

1.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 eBay (\u00c9tats-Unis)<\/p>\n

2.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 AliExpress (Chine)<\/p>\n

3.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Amazon (\u00c9tats-Unis)<\/p>\n

4.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Etsy (\u00c9tats-Unis)<\/p>\n

5.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Vinted (Lituanie)<\/p>\n

6.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 OLX (Pays-Bas)<\/p>\n

7.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Wish (\u00c9tats-Unis)<\/p>\n

8.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Discogs (\u00c9tats-Unis)<\/p>\n

9.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Zalando (Allemagne)<\/p>\n

10.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Uber Eats (USA)<\/p>\n

\u00a0<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Les market places ont enregistr\u00e9 une croissance de quelque 37,5% en Europe pendant la pand\u00e9mie. C\u2019est ce qui ressort de la deuxi\u00e8me \u00e9dition du Top 100 Cross-Border Marketplaces Europe. On notera \u00e9galement les progressions d\u2019OLX, Uber Eats et Zalando. \u00a0 Noms familiers Le march\u00e9 total de l\u2019e-commerce transfrontalier en Europe, y compris le Royaume-Uni, la […]<\/p>\n","protected":false},"author":1,"featured_media":51208,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[43],"company":[],"topic":[],"region":[],"class_list":["post-51211","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","extra-plus"],"acf":[],"yoast_head":"\nLes market places, grandes gagnantes de la crise sanitaire - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Les market places ont enregistr\u00e9 une croissance de quelque 37,5% en Europe pendant la pand\u00e9mie. 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