{"id":51320,"date":"2021-09-27T12:19:49","date_gmt":"2021-09-27T12:19:49","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/ouverture-dun-deuxieme-colruyt-professionals-a-drogenbos-2\/"},"modified":"2021-09-27T12:19:49","modified_gmt":"2021-09-27T12:19:49","slug":"ouverture-dun-deuxieme-colruyt-professionals-a-drogenbos-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/ouverture-dun-deuxieme-colruyt-professionals-a-drogenbos-2\/","title":{"rendered":"Ouverture d&#039;un deuxi\u00e8me Colruyt Professionals \u00e0 Drogenbos"},"content":{"rendered":"<p>En ouvrant une deuxi\u00e8me succursale, <strong>Colruyt<\/strong> explore davantage le potentiel de la formule Colruyt Professionals, qui s&rsquo;adresse exclusivement aux clients professionnels. Toutefois, il est encore trop t\u00f4t pour envisager un d\u00e9ploiement dans d&rsquo;autres grandes villes.<\/p>\n<p><!--break--><\/p>\n<h2>\u00c9valuation encourageante<\/h2>\n<p>Mercredi, le deuxi\u00e8me magasin Colruyt Professionals ouvrira ses portes \u00e0 Drogenbos, \u00e0 la fronti\u00e8re avec Anderlecht. Dans ce nouveau magasin de 1 100 m\u00b2, le d\u00e9taillant tire les le\u00e7ons de sa premi\u00e8re exp\u00e9rience \u00e0 Schaerbeek, o\u00f9 le <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/colruyt-teste-une-formule-de-magasins-pour-les-professionnels\">premier magasin destin\u00e9 aux clients professionnels a ouvert en juin de l&rsquo;ann\u00e9e derni\u00e8re<\/a>. Ces deux magasins ne sont accessibles qu&rsquo;aux d\u00e9tenteurs de la carte Professional Plus. Tout comme Colruyt Meilleurs Prix, Colruyt Professionals veut offrir les meilleurs prix aux clients professionnels de la r\u00e9gion en comparant les prix avec les cha\u00eenes de supermarch\u00e9s et les grossistes.<br \/>\n\u00a0<\/p>\n<p>Le potentiel semble r\u00e9el : \u00ab\u00a0Malgr\u00e9 le contexte \u00e9conomique d\u00e9favorable r\u00e9sultant de la crise du Covid-19, nos clients professionnels ont rapidement trouv\u00e9 leur chemin vers une formule qui leur \u00e9tait exclusivement r\u00e9serv\u00e9e. Notre \u00e9valuation est tr\u00e8s encourageante\u00a0\u00bb, d\u00e9clare Andr\u00e9 Giglio, directeur r\u00e9gional de Colruyt Meilleurs Prix.<\/p>\n<p>\u00a0<\/p>\n<h2>Probl\u00e8me bruxellois<\/h2>\n<p>Comme le premier, le nouveau magasin dispose d&rsquo;all\u00e9es plus larges, de lin\u00e9aires plus hauts et de chariots plats pour les gros achats. Au total, le magasin proposera environ 3 250 r\u00e9f\u00e9rences. L&rsquo;offre r\u00e9pond mieux aux attentes des entrepreneurs du secteur horeca. Tout comme les magasins Colruyt \u00ab\u00a0traditionnels\u00a0\u00bb, il dispose d&rsquo;une chambre froide : \u00ab\u00a0Nous pouvons ainsi \u00e9tendre la gamme de fruits et l\u00e9gumes, tr\u00e8s populaire dans le secteur de la restauration\u00a0\u00bb, explique le g\u00e9rant, Vincent Kestemont. Il est \u00e9galement \u00e9quip\u00e9 d\u2019une rampe de chargement pour l&rsquo;achat de palettes.\u00a0<br \/>\n\u00a0<\/p>\n<p>Avec cette nouvelle formule, Colruyt veut s&rsquo;attaquer \u00e0 un probl\u00e8me typiquement bruxellois : dans certaines zones, les magasins ne peuvent pas d\u00e9passer 1 000 m\u00b2, ce qui rend difficile les achats simultan\u00e9s des particuliers et des professionnels. Le Colruyt Professionals de Drogenbos diminuera ainsi la pression dans les magasins Colruyt voisins \u00e0 Anderlecht, Uccle et Forest. Reste \u00e0 voir si le concept sera \u00e9tendu \u00e0 d&rsquo;autres grandes villes : Colruyt \u00e9valuera d\u2019abord le concept en profondeur.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En ouvrant une deuxi\u00e8me succursale, Colruyt explore davantage le potentiel de la formule Colruyt Professionals, qui s&rsquo;adresse exclusivement aux clients professionnels. Toutefois, il est encore trop t\u00f4t pour envisager un d\u00e9ploiement dans d&rsquo;autres grandes villes. \u00c9valuation encourageante Mercredi, le deuxi\u00e8me magasin Colruyt Professionals ouvrira ses portes \u00e0 Drogenbos, \u00e0 la fronti\u00e8re avec Anderlecht. Dans ce [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":51317,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-51320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ouverture d&#039;un deuxi\u00e8me Colruyt Professionals \u00e0 Drogenbos - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"En ouvrant une deuxi\u00e8me succursale, Colruyt explore davantage le potentiel de la formule Colruyt Professionals, qui s&#039;adresse exclusivement aux clients professionnels. 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