{"id":51343,"date":"2021-09-28T12:15:18","date_gmt":"2021-09-28T12:15:18","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/le-marche-de-loccasion-doublera-de-taille-en-2020\/"},"modified":"2021-09-28T12:15:18","modified_gmt":"2021-09-28T12:15:18","slug":"le-marche-de-loccasion-doublera-de-taille-en-2020","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/le-marche-de-loccasion-doublera-de-taille-en-2020\/","title":{"rendered":"Le march\u00e9 de l\u2019occasion doubl\u00e9 de taille en 2020"},"content":{"rendered":"

Les \u00e9toiles montantes du commerce ne sont pas des commer\u00e7ants professionnels. Les market places de consommateur \u00e0 consommateur comme les sites de petites annonces et les applications d\u2019articles d\u2019occasion enregistreront une croissance de 35% par an d\u2019ici \u00e0 2025, affirme McKinsey.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

March\u00e9 doubl\u00e9 en 2020<\/h2>\n

Gr\u00e2ce \u00e0 Internet, les consommateurs se rencontrent plus facilement et dans de meilleures conditions que jamais sans avoir besoin d\u2019interm\u00e9diaires ou de contr\u00f4le. Une v\u00e9ritable \u00e9conomie de consommateur \u00e0 consommateur est en train de se mettre en place et elle enl\u00e8ve le pain de la bouche du retail traditionnel.\u00a0<\/p>\n

\nM\u00e9dias sociaux et occasion vont de pair\u00a0: de nouvelles pages de vendeurs autoproclam\u00e9s d\u2019articles vintage<\/a> fleurissement chaque jour sur Instagram, et le Marketplace de Facebook explose. Mais des plateformes verticales plus sp\u00e9cialis\u00e9es comme Vinted<\/strong> enregistrent \u00e9galement une forte augmentation du volume des transactions. Gumtree<\/strong> au Royaume-Uni et Leboncoin <\/strong>en France affichent m\u00eame une croissance de plus de 50% depuis le d\u00e9but de 2020, a calcul\u00e9 le cabinet de conseil McKinsey.<\/p>\n

\u00a0<\/p>\n

Jeunes<\/h2>\n

Pendant les confinements, des millions d\u2019Europ\u00e9ens ont entrepris de vider leurs armoires, greniers et abris de jardin et de vendre tout ce qu\u2019ils poss\u00e9daient de superflu. Les cat\u00e9gories les plus importantes \u00e9taient la mode et les articles de famille comme les jouets. Le march\u00e9 europ\u00e9en de l\u2019occasion va ainsi doubler de taille en 2020, passant de 3 \u00e0 6 millions d\u2019euros<\/a>.\u00a0<\/p>\n

\nEt n\u2019y voyez pas un ph\u00e9nom\u00e8ne de mode\u00a0: vu la pr\u00e9occupation pour la durabilit\u00e9, McKinsey pr\u00e9voit un taux de croissance soutenu d\u2019environ 35% par an au cours des quatre prochaines ann\u00e9es. Bien que les consommateurs de tous les \u00e2ges finiront par acheter davantage d\u2019articles d\u2019occasion avec le temps, ce sont les jeunes (15-24 ans) qui sont \u00e0 la pointe du mouvement. Ils repr\u00e9sentent d\u00e9j\u00e0 environ 43% du volume du march\u00e9 et leur part pourrait atteindre 47% d\u2019ici 2025.<\/p>\n

\nEn 2025, les articles de mode vendus d\u2019occasion repr\u00e9senteront 1,5 fois le march\u00e9 de la mode rapide\u00a0et 13% de la garde-robe moyenne<\/a> (CBCommerce). D\u2019autant que 41% des plus grandes market places en ligne vendent d\u00e9sormais des produits d\u2019occasion, qu\u2019il s\u2019agisse de produits \u00e9lectro retourn\u00e9s chez Amazon ou d\u2019authentiques sections vintage chez Asos et Zalando.<\/p>\n

\u00a0<\/p>\n

Faites payer l\u2019acheteur<\/h2>\n

Pour tirer profit de cette croissance, McKinsey recommande aux plateformes C2C d\u2019exp\u00e9rimenter de nouveaux mod\u00e8les \u00e9conomiques. La plupart des sites d\u2019occasion utilisent d\u00e9sormais le mod\u00e8le inaugur\u00e9 par eBay qui consiste \u00e0 faire payer les vendeurs et non les acheteurs. Pourquoi ne pas inverser la donne\u2009? Vinted et le site C2C espagnol Wallapop le font d\u00e9j\u00e0\u00a0: ce ne sont pas les vendeurs, mais les acheteurs qui supportent les frais.<\/p>\n

\nLeur raisonnement est \u00e9vident\u00a0: si c\u2019est gratuit pour les vendeurs, il y aura plus de choix, et un plus grand choix attirera automatiquement davantage d\u2019acheteurs. La r\u00e9mun\u00e9ration des plateformes peut prendre la forme d\u2019une commission factur\u00e9e aux acheteurs (par exemple chez Catawiki), mais aussi de services suppl\u00e9mentaires notamment en mati\u00e8re de protection des acheteurs ou d\u2019options d\u2019exp\u00e9dition. Une commission de 2 ou 3% pour prot\u00e9ger les acheteurs g\u00e9n\u00e9rerait par exemple un surcro\u00eet de chiffre d\u2019affaires de 80 \u00e0 120 millions d\u2019euros sur le march\u00e9 actuel de la vente en ligne de v\u00eatements et des produits familiaux d\u2019occasion.<\/p>\n

\u00a0<\/p>\n

Vous voulez en savoir plus sur le commerce de consommateur \u00e0 consommateur et sur l\u2019impact de la croissance du march\u00e9 de l\u2019occasion sur le commerce traditionnel\u2009? Jetez-vous sur Future of Shopping\u00a0: Re-set Re-Made Re-Tail<\/em>, le nouveau livre de Jorg Snoeck et Pauline Neerman qui sera publi\u00e9 en janvier 2022.<\/p>\n","protected":false},"excerpt":{"rendered":"

Les \u00e9toiles montantes du commerce ne sont pas des commer\u00e7ants professionnels. Les market places de consommateur \u00e0 consommateur comme les sites de petites annonces et les applications d\u2019articles d\u2019occasion enregistreront une croissance de 35% par an d\u2019ici \u00e0 2025, affirme McKinsey. \u00a0 March\u00e9 doubl\u00e9 en 2020 Gr\u00e2ce \u00e0 Internet, les consommateurs se rencontrent plus facilement […]<\/p>\n","protected":false},"author":1,"featured_media":51340,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[43],"company":[],"topic":[],"region":[],"class_list":["post-51343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","extra-plus"],"acf":[],"yoast_head":"\nLe march\u00e9 de l\u2019occasion doubl\u00e9 de taille en 2020 - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Les \u00e9toiles montantes du commerce ne sont pas des commer\u00e7ants professionnels. 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