{"id":51367,"date":"2021-09-29T07:31:52","date_gmt":"2021-09-29T07:31:52","guid":{"rendered":"https:\/\/www.retaildetail.be\/maison-deco\/overstock-home-devient-juntoo-2\/"},"modified":"2021-09-29T07:31:52","modified_gmt":"2021-09-29T07:31:52","slug":"overstock-home-devient-juntoo-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/overstock-home-devient-juntoo-2\/","title":{"rendered":"Overstock Home devient Juntoo"},"content":{"rendered":"<p><strong>Overstock Home<\/strong> se d\u00e9fait de son image d\u2019outlet et change de nom : la cha\u00eene s&rsquo;appelle d\u00e9sormais <strong>Juntoo <\/strong>.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Apr\u00e8s un nouveau concept de magasin<\/h2>\n<p>Overstock Home se transforme : la cha\u00eene de magasins de meubles s&rsquo;appelle d\u00e9sormais Juntoo. Ce nouveau nom s&rsquo;accompagne d&rsquo;un nouveau look pour le site Web et le magazine. En 2020, le d\u00e9taillant avait <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/overstock-home-lanceert-nieuw-concept-schoten\" target=\"_blank\" rel=\"noopener\">d\u00e9j\u00e0 lanc\u00e9 un nouveau concept de magasin<\/a>, qui se concentre davantage sur l&rsquo;exp\u00e9rience avec dix-huit univers.\u00a0<\/p>\n<p>\n\u00ab\u00a0Notre nouveau concept de magasin correspond mieux \u00e0 nos nouvelles collections et aux besoins des clients. Le nom Overstock Home <a href=\"https:\/\/www.hln.be\/woon\/overstock-home-heet-voortaan-juntoo-br-br~afaf855d\/\" target=\"_blank\" rel=\"noopener\">devait donc \u00eatre modifi\u00e9<\/a>\u00a0\u00bb, peut-on lire dans HLN. Le nom Overstock \u00e9voquait en outre un magasin d&rsquo;outlet, qui ne refl\u00e8te toutefois pas la r\u00e9alit\u00e9.<\/p>\n<p>\u00a0<\/p>\n<h2>Une toute nouvelle marque<\/h2>\n<p>Ce n\u2019est pas qu\u2019un simple changement de nom, explique Dominique Motte, PDG. \u00ab\u00a0C&rsquo;est une toute nouvelle marque. Avec Juntoo, nous adoptons une approche totalement diff\u00e9rente et nous nous concentrons sur un v\u00e9ritable \u2018th\u00e9\u00e2tre commercial\u2019 dans nos magasins\u00a0: nous inspirons nos clients et leur faisons d\u00e9couvrir ce \u00e0 quoi leur int\u00e9rieur pourrait ressembler avec nos meubles. Les clients peuvent notamment s\u2019adresser au personnel de la salle d&rsquo;exposition qui peut donner des conseils d&rsquo;int\u00e9rieur sur mesure. En outre, nous concevons nous-m\u00eames nos meubles, ce qui nous permet d&rsquo;\u00eatre \u00e0 la page en mati\u00e8re de tendances.\u00a0\u00bb Une nouvelle collection est lanc\u00e9e deux fois par an.<\/p>\n<p>\u00a0<\/p>\n<p>Pourquoi le lancement se fait-il maintenant\u00a0? La pand\u00e9mie de coronavirus a donn\u00e9 un coup de fouet au secteur de la d\u00e9coration int\u00e9rieure\u00a0: selon une \u00e9tude de Statbel, en 2020, le Belge moyen a consacr\u00e9 quelque 6,7\u00a0% du budget du m\u00e9nage \u00e0 l&rsquo;am\u00e9nagement de son habitation, soit une augmentation de 1,4\u00a0% par rapport \u00e0 2018. Dans la cat\u00e9gorie des meubles, l&rsquo;augmentation atteint 5,9\u00a0%.<\/p>\n<p>\u00a0<\/p>\n<h2>Relooking du groupe<\/h2>\n<p>La <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/overstock-moeder-wordt-beliving\" target=\"_blank\" rel=\"noopener\">soci\u00e9t\u00e9 holding qui chapeaute la cha\u00eene avait \u00e9galement<\/a> r\u00e9cemment elle aussi chang\u00e9 de nom pour devenir <strong>Beliving<\/strong>. La formule s\u0153ur Overstock Garden se d\u00e9cline <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/overstock-garden-lanceert-eerste-conceptstore-exterioo\" target=\"_blank\" rel=\"noopener\">entre-temps sous un nouveau concept de magasin<\/a> sous le nom de <strong>Exterioo<\/strong>. Le premier magasin a ouvert ses portes \u00e0 Knokke-Heist, suivi de succursales \u00e0 Zaventem, Geel, Oudenaarde, Hasselt et Arlon.<\/p>\n<p>\nJuntoo dispose de seize enseignes en Belgique pour une superficie d&rsquo;environ 1 500 m\u00b2. Le groupe est d\u00e9tenu par l&rsquo;entrepreneur de Flandre occidentale Jan Ollevier, qui poss\u00e8de \u00e9galement la cha\u00eene de produits sanitaires <strong>X\u00b2O<\/strong> en plus d&rsquo;Overstock.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Overstock Home se d\u00e9fait de son image d\u2019outlet et change de nom : la cha\u00eene s&rsquo;appelle d\u00e9sormais Juntoo . \u00a0 Apr\u00e8s un nouveau concept de magasin Overstock Home se transforme : la cha\u00eene de magasins de meubles s&rsquo;appelle d\u00e9sormais Juntoo. Ce nouveau nom s&rsquo;accompagne d&rsquo;un nouveau look pour le site Web et le magazine. En [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":51364,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-51367","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Overstock Home devient Juntoo - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Overstock Home se d\u00e9fait de son image d\u2019outlet et change de nom : la cha\u00eene s&#039;appelle d\u00e9sormais Juntoo .\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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