{"id":51461,"date":"2021-10-04T09:20:47","date_gmt":"2021-10-04T09:20:47","guid":{"rendered":"https:\/\/www.retaildetail.be\/electro\/lab9-ouvre-son-troisieme-magasin-de-lannee-2\/"},"modified":"2021-10-04T09:20:47","modified_gmt":"2021-10-04T09:20:47","slug":"lab9-ouvre-son-troisieme-magasin-de-lannee-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/lab9-ouvre-son-troisieme-magasin-de-lannee-2\/","title":{"rendered":"Lab9 ouvre son troisi\u00e8me magasin de l&#039;ann\u00e9e"},"content":{"rendered":"<p><strong>Lab9<\/strong>, un \u00ab\u00a0Premium Reseller\u00a0\u00bb\u00a0d\u2019<strong>Apple<\/strong>, ouvre un nouveau magasin \u00e0 Deurne. Il s&rsquo;agit d\u00e9j\u00e0 du troisi\u00e8me nouveau magasin de la cha\u00eene cette ann\u00e9e, mais de son premier \u00ab\u00a0magasin de destination\u00a0\u00bb. Elle en compte d\u00e9sormais dix.\u00a0<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>2,5 millions d\u2019euros de chiffre d\u2019affaires<\/h2>\n<p>Lab9 a ouvert les portes de son dixi\u00e8me magasin \u00e0 Deurne. C&rsquo;est <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/electronique\/lab9-ouvre-un-deuxi%C3%A8me-magasin-en-wallonie\" target=\"_blank\" rel=\"noopener\">d\u00e9j\u00e0 le troisi\u00e8me magasin<\/a> ouvert par le Premium Reseller d\u2019Apple en 2021, mais c&rsquo;est aussi un peu une premi\u00e8re. Pour la premi\u00e8re fois, le d\u00e9taillant Apple ouvre un \u00ab\u00a0magasin de destination\u00a0\u00bb, o\u00f9 les clients se rendent sp\u00e9cifiquement et pas parce qu&rsquo;ils sont \u00e0 proximit\u00e9. Les premiers magasins sont tous situ\u00e9s en centre-ville.<\/p>\n<p>\nLe d\u00e9taillant a investi 200 000 euros dans le nouveau magasin et pr\u00e9voit un chiffre d\u2019affaires d&rsquo;environ 2,5 millions d&rsquo;euros cette ann\u00e9e. La succursale couvre \u00e0 la fois les activit\u00e9s B2C et B2B sur une surface de 390 m\u00e8tres carr\u00e9s. Sur place, un service avant et apr\u00e8s-vente, un service de r\u00e9paration et une salle de formation. Depuis l&rsquo;ouverture, deux employ\u00e9s permanents travaillent dans le magasin, en plus de l&rsquo;\u00e9quipe B2B de neuf personnes au m\u00eame endroit.<\/p>\n<p>\u00a0<\/p>\n<h2>L&rsquo;approche hybride est la plus efficace<\/h2>\n<p>Le PDG, Geert Coolman : \u00ab\u00a0C&rsquo;est le premier Lab9 Store dans la province d&rsquo;Anvers. Avec ce magasin, nous visons les ind\u00e9pendants et les entreprises du quartier, mais aussi les consommateurs. Nos clients peuvent s&rsquo;y rendre pour retrouver la m\u00eame exp\u00e9rience que dans nos autres magasins, et \u00e9galement pour suivre des formations sp\u00e9cifiques et r\u00e9cup\u00e9rer les appareils command\u00e9s en ligne.\u00a0\u00bb En plus de la formation B2B aux produits Adobe et Apple, essentiellement destin\u00e9e au secteur graphique, Lab9 propose des cours d&rsquo;initiation gratuits pour tous les utilisateurs d&rsquo;Apple.<\/p>\n<p>\n\u00ab\u00a0Bien que les ventes de notre boutique en ligne continuent de cro\u00eetre, nous pensons toujours qu&rsquo;une approche hybride est la plus efficace. Un magasin physique qui privil\u00e9gie l&rsquo;exp\u00e9rience client et un service optimal est indispensable dans notre strat\u00e9gie\u00a0\u00bb, d\u00e9clare Coolman. Lab9 a \u00e9t\u00e9 fond\u00e9 en 2007 et a r\u00e9alis\u00e9 un chiffre d\u2019affaires de 32,4 millions d\u2019euros en 2020, avec une cinquantaine d\u2019employ\u00e9s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lab9, un \u00ab\u00a0Premium Reseller\u00a0\u00bb\u00a0d\u2019Apple, ouvre un nouveau magasin \u00e0 Deurne. Il s&rsquo;agit d\u00e9j\u00e0 du troisi\u00e8me nouveau magasin de la cha\u00eene cette ann\u00e9e, mais de son premier \u00ab\u00a0magasin de destination\u00a0\u00bb. Elle en compte d\u00e9sormais dix.\u00a0 \u00a0 2,5 millions d\u2019euros de chiffre d\u2019affaires Lab9 a ouvert les portes de son dixi\u00e8me magasin \u00e0 Deurne. C&rsquo;est d\u00e9j\u00e0 le [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":51458,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-51461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lab9 ouvre son troisi\u00e8me magasin de l&#039;ann\u00e9e - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Lab9, un distributeur belge d&#039;Apple, ouvre un nouveau magasin \u00e0 Deurne. 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