{"id":51487,"date":"2021-10-05T10:14:32","date_gmt":"2021-10-05T10:14:32","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/mere-accumule-egalement-les-retards-en-france\/"},"modified":"2021-10-05T10:14:32","modified_gmt":"2021-10-05T10:14:32","slug":"mere-accumule-egalement-les-retards-en-france","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/mere-accumule-egalement-les-retards-en-france\/","title":{"rendered":"Mere accumule \u00e9galement les retards en France"},"content":{"rendered":"<p>Comme en Belgique, le hard-discounter russe <strong>Mere<\/strong> n\u2019est toujours pas parvenu \u00e0 r\u00e9aliser ses ambitions en France. Les m\u00e9dias fran\u00e7ais rapportent que la cha\u00eene n\u2019a pas encore franchi aucune \u00e9tape concr\u00e8te dans l\u2019ouverture des magasins annonc\u00e9s. L\u2019objectif d\u2019une inauguration en octobre semble d\u00e9sormais intenable.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Aucune demande de permis n\u2019a encore \u00e9t\u00e9 d\u00e9pos\u00e9e<\/h2>\n<p>Mere n\u2019a annonc\u00e9 ses projets pour le march\u00e9 fran\u00e7ais qu\u2019au d\u00e9but du mois dernier, et ils ont <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/g%C3%A9n%C3%A9ral\/mere-se-tourne-%C3%A0-pr%C3%A9sent-vers-la-france\">imm\u00e9diatement sembl\u00e9 tr\u00e8s concrets<\/a>. Il y \u00e9tait question d\u2019ouvrir trois sites d\u00e8s le mois d\u2019octobre. Toutes les grandes villes fran\u00e7aises auront leur magasin par la suite.<\/p>\n<p>\u00a0<\/p>\n<p>Il semble cependant que Mere ait du mal \u00e0 joindre l\u2019acte \u00e0 la parole. Le journal fran\u00e7ais Le Parisien a ainsi not\u00e9 que Mere n\u2019avait encore d\u00e9pos\u00e9 dans aucune des villes les demandes n\u00e9cessaires pour que les magasins deviennent une r\u00e9alit\u00e9. Concr\u00e8tement, cela signifie que les premi\u00e8res ouvertures n\u2019auront pas lieu avant la fin de l\u2019ann\u00e9e, voire 2022.<\/p>\n<p>\u00a0<\/p>\n<p>Le processus de d\u00e9livrance des permis prend en effet rapidement environ deux mois. Et l\u2019enqu\u00eate du Parisien montre qu\u2019un repr\u00e9sentant de Mere ne s\u2019est encore manifest\u00e9 dans aucune des municipalit\u00e9s susmentionn\u00e9es pour entamer ce processus.<\/p>\n<p>\u00a0<\/p>\n<h2>Opwijk<\/h2>\n<p>Cette situation n\u2019est pas sans rappeler celle de la Belgique\u00a0: quand il a \u00e9t\u00e9 annonc\u00e9 au d\u00e9but de l\u2019ann\u00e9e que Mere ouvrirait sa premi\u00e8re succursale \u00e0 Opwijk dans un b\u00e2timent qui abritait auparavant un magasin du d\u00e9funt concept Red Market, il est rapidement apparu que les <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/opwijk-n%E2%80%99-encore-re%C3%A7u-aucune-demande-de-la-part-du-discounter-russe-mere\">autorit\u00e9s locales n\u2019avaient encore re\u00e7u aucune demande<\/a>.<\/p>\n<p>\u00a0<\/p>\n<p>Cet obstacle a aujourd\u2019hui \u00e9t\u00e9 franchi, mais les \u00e9tapes suivantes prennent du temps. La deadline initiale \u2013 grande ouverture en septembre \u2013 est en tout cas d\u00e9pass\u00e9e. Et RetailDetail a de nouveau pu constater sur place qu\u2019il restait beaucoup \u00e0 faire dans l\u2019am\u00e9nagement des magasins.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Sans compter qu\u2019on peut se demander dans quel d\u00e9lai le magasin pourra \u00eatre approvisionn\u00e9 avant de recevoir les premiers clients. Mere applique en effet des conditions tr\u00e8s strictes \u00e0 ses fournisseurs\u00a0: ils doivent proposer leurs produits \u00e0 des prix nettement inf\u00e9rieurs \u00e0 ceux de la concurrence (en France, ils doivent \u00eatre 20 \u00e0 30\u00a0% moins chers) et assurer eux-m\u00eames la livraison des articles et de la reprise des invendus. Cette politique a d\u00e9j\u00e0 entra\u00een\u00e9 un retard dans l\u2019inauguration du premier magasin britannique\u00a0: il y avait tout simplement trop peu de produits dans les rayons.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comme en Belgique, le hard-discounter russe Mere n\u2019est toujours pas parvenu \u00e0 r\u00e9aliser ses ambitions en France. Les m\u00e9dias fran\u00e7ais rapportent que la cha\u00eene n\u2019a pas encore franchi aucune \u00e9tape concr\u00e8te dans l\u2019ouverture des magasins annonc\u00e9s. L\u2019objectif d\u2019une inauguration en octobre semble d\u00e9sormais intenable. \u00a0 Aucune demande de permis n\u2019a encore \u00e9t\u00e9 d\u00e9pos\u00e9e Mere n\u2019a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":51484,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-51487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mere accumule \u00e9galement les retards en France - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le hard-discounter russe Mere n\u2019est toujours pas parvenu \u00e0 r\u00e9aliser ses ambitions en France. 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