{"id":51526,"date":"2021-10-06T15:01:53","date_gmt":"2021-10-06T15:01:53","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/amazon-amene-ses-magasins-4-etoiles-en-europe\/"},"modified":"2021-10-06T15:01:53","modified_gmt":"2021-10-06T15:01:53","slug":"amazon-amene-ses-magasins-4-etoiles-en-europe","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/amazon-amene-ses-magasins-4-etoiles-en-europe\/","title":{"rendered":"Amazon am\u00e8ne ses magasins \u00ab 4 \u00e9toiles \u00bb en Europe"},"content":{"rendered":"<p><strong>Amazon<\/strong> a ouvert son premier magasin non alimentaire en dehors du continent Am\u00e9ricain au Royaume-Uni : un magasin Amazon \u00ab\u00a04 \u00e9toiles\u00a0\u00bb est d\u00e9sormais install\u00e9 \u00e0 Greenhithe, pr\u00e8s de Londres.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>S\u00e9lection locale de best-sellers<\/h2>\n<p>Dans la discr\u00e8te ville de Greenhithe, sur la Tamise, un nouveau magasin \u00e9tonnant a ouvert ses portes : Amazon a ouvert une boutique suivant son concept de magasin 4 \u00e9toiles dans le centre commercial local Bluewater. Il s&rsquo;agit de la premi\u00e8re boutique de ce type en dehors des \u00c9tats-Unis, o\u00f9 l\u2019entreprise a d\u00e9j\u00e0 ouvert 30 magasins \u00ab\u00a04 \u00e9toiles\u00a0\u00bb.<\/p>\n<p>\u00a0<\/p>\n<p>Les boutiques sont une sorte de showroom physique pour les produits stars de la plateforme. La gamme s\u00e9lectionn\u00e9e se compose de 2 000 produits, auxquels les client ont attribu\u00e9 au moins quatre \u00e9toiles sur le site web. La s\u00e9lection des produits les plus populaires et les mieux not\u00e9s comprend les livres, l&rsquo;\u00e9lectronique grand public, les jouets, les jeux et les articles m\u00e9nagers, mais elle est \u00e9galement en constante \u00e9volution.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>L&rsquo;offre varie en fonction de la popularit\u00e9 et des pr\u00e9f\u00e9rences de la client\u00e8le locale et refl\u00e8te ce que les consommateurs ach\u00e8tent en ligne sur Amazon. Il existe une section \u00ab\u00a0Most Wished For\u00a0\u00bb, qui pr\u00e9sente les produits qui reviennent le plus souvent sur les listes de souhaits des clients, une section avec les cadeaux les plus populaires et les produits les plus recherch\u00e9s (trending) dans la r\u00e9gion.<\/p>\n<p>\u00a0<\/p>\n<h2>Un magasin pour l\u2019e-commerce<\/h2>\n<p>Le magasin <a href=\"https:\/\/www.kentonline.co.uk\/dartford\/news\/amazon-opens-first-4-star-store-in-the-uk-255161\/\" target=\"_blank\" rel=\"noopener\">disposera \u00e9galement d&rsquo;une grande section technologique<\/a> avec des appareils Amazon tels que les liseuses Kindle, les tablettes Fire et les Echo Dots. Selon Natalie Berg, auteure d&rsquo;un livre sur le g\u00e9ant du commerce \u00e9lectronique, c&rsquo;est l&rsquo;une des principales fonctions de la formule de magasin : pas n\u00e9cessairement vendre plus de produits, mais attirer les consommateurs dans l&rsquo;\u00e9cosyst\u00e8me d&rsquo;Amazon.<\/p>\n<p>\u00a0<\/p>\n<p>\u00ab\u00a0Il s&rsquo;agit de connecter les acheteurs avec les appareils Amazon, de rappeler aux clients Prime la valeur de leur adh\u00e9sion et d&rsquo;offrir une option suppl\u00e9mentaire pour retirer et retourner les commandes en ligne\u00a0\u00bb, a d\u00e9clar\u00e9 l&rsquo;experte en commerce de d\u00e9tail \u00e0 la BBC. Paradoxalement, les magasins physiques visent <a href=\"https:\/\/www.bbc.com\/news\/business-58806762\" target=\"_blank\" rel=\"noopener\">surtout \u00e0 stimuler les achats en ligne<\/a>.<\/p>\n<p>\u00a0<\/p>\n<p>Le d\u00e9taillant ne souhaite pas encore communiquer combien de magasins de ce type il envisage d&rsquo;ouvrir au Royaume-Uni. Toutefois, la nomination d&rsquo;Andy Jones au poste de \u00ab\u00a0Directeur Amazon 4-star UK\u00a0\u00bb sugg\u00e8re qu\u2019il n\u2019y en aura pas qu&rsquo;un seul. Pourtant, Berg n&rsquo;est pas encore convaincue de la r\u00e9ussite de la formule : elle trouve les magasins 4 \u00e9toiles plut\u00f4t encombr\u00e9s et peu inspir\u00e9s. Reste donc \u00e0 voir ce qu\u2019en penseront les consommateurs britanniques.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon a ouvert son premier magasin non alimentaire en dehors du continent Am\u00e9ricain au Royaume-Uni : un magasin Amazon \u00ab\u00a04 \u00e9toiles\u00a0\u00bb est d\u00e9sormais install\u00e9 \u00e0 Greenhithe, pr\u00e8s de Londres. \u00a0 S\u00e9lection locale de best-sellers Dans la discr\u00e8te ville de Greenhithe, sur la Tamise, un nouveau magasin \u00e9tonnant a ouvert ses portes : Amazon a ouvert [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":51523,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-51526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon am\u00e8ne ses magasins \u00ab 4 \u00e9toiles \u00bb en Europe - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Amazon a ouvert son premier magasin non alimentaire en dehors du continent am\u00e9ricain au Royaume-Uni. 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