{"id":51550,"date":"2021-10-07T09:59:05","date_gmt":"2021-10-07T09:59:05","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/playmobil-tente-a-nouveau-de-seduire-les-adultes\/"},"modified":"2021-10-07T09:59:05","modified_gmt":"2021-10-07T09:59:05","slug":"playmobil-tente-a-nouveau-de-seduire-les-adultes","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/playmobil-tente-a-nouveau-de-seduire-les-adultes\/","title":{"rendered":"Playmobil tente (\u00e0 nouveau) de s\u00e9duire les adultes"},"content":{"rendered":"<p>Apr\u00e8s un premier test r\u00e9ussi l\u2019ann\u00e9e derni\u00e8re, <strong>Playmobil<\/strong> \u00e9largit sa gamme pour adultes en y incluant la voiture de James Bond. Motif\u00a0: les enfants d\u00e9crochent \u00e0 un \u00e2ge de plus en plus pr\u00e9coce.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Nostalgie<\/h2>\n<p>L\u2019ann\u00e9e derni\u00e8re, Playmobil a bri\u00e8vement explor\u00e9 le march\u00e9 des adultes avec la c\u00e9l\u00e8bre DeLorean de la trilogie Retour vers le futur. Le concept a fait mouche, et le c\u00e9l\u00e8bre fabricant de jouets a d\u00e9cid\u00e9 de lancer une toute nouvelle gamme destin\u00e9e aux adultes. \u00ab\u2009Il s\u2019agit de licences de franchises et s\u00e9ries qui jouent <a href=\"https:\/\/www.nieuwsblad.be\/cnt\/dmf20211006_96637759\" target=\"_blank\" rel=\"noopener\">sur la fibre nostalgique<\/a>, comme James Bond, l\u2019Agence Tous Risques ou Star Trek\u00a0\u00bb, explique l\u2019Account Manager Olivier Goris \u00e0 Het Nieuwsblad. \u00ab\u00a0Mais aussi des voitures embl\u00e9matiques comme la Coccinelle de Volkswagen. Nous nous adressons ainsi au march\u00e9 des collectionneurs adultes. Mais rien n\u2019interdit \u00e9videmment aux enfants d\u2019y jouer aussi.\u00a0\u00bb<\/p>\n<p>\u00a0<\/p>\n<p>Avec sa gamme pour adultes, Playmobil suit l\u2019exemple de l\u2019autre g\u00e9ant du jouet, <strong>Lego<\/strong>, qui a d\u00e9j\u00e0 introduit avec succ\u00e8s de grandes bo\u00eetes li\u00e9es \u00e0 Sar Wars. \u00ab\u00a0Il existe m\u00eame une importante communaut\u00e9 de collectionneurs qui les ach\u00e8tent juste pour les garder et non pour jouer avec\u00a0\u00bb, explique Jan Foblets, directeur g\u00e9n\u00e9ral de la cha\u00eene de jouets <strong>Fun<\/strong>.<\/p>\n<p>\u00a0<\/p>\n<h2>Un march\u00e9 qui se contracte<\/h2>\n<p>Playmobil affirme que le march\u00e9 des ventes traditionnelles se contracte, car les enfants passent \u00e0 autre chose de plus en plus t\u00f4t. \u00ab\u00a0Autrefois, m\u00eame des enfants de quinze ans jouaient aux Playmobil. Aujourd\u2019hui, nous \u00e9valuons l\u2019\u00e2ge limite \u00e0 dix ou onze ans. Il faut donc r\u00e9fl\u00e9chir \u00e0 la mani\u00e8re de lier des clients par la suite. C\u2019est ainsi qu\u2019on en arrive au march\u00e9 des adultes\u00a0\u00bb, poursuit Olivier Goris.<\/p>\n<p>\u00a0<\/p>\n<p>De son c\u00f4t\u00e9, Jan Foblets souligne que le march\u00e9 des adultes peut \u00eatre tr\u00e8s lucratif pour les fabricants de jouets, car eux disposent leur propre budget. Les enfants d\u00e9pendent en revanche de leurs parents. Mais seules les grandes marques pourraient franchir le pas, estime Jan Foblets\u00a0: outre Lego et Playmobil, il voit un potentiel pour une marque comme <strong>Barbie<\/strong> . \u00ab\u00a0Mais c\u2019est \u00e0 peu pr\u00e8s tout&#8230;\u00a0\u00bb<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s un premier test r\u00e9ussi l\u2019ann\u00e9e derni\u00e8re, Playmobil \u00e9largit sa gamme pour adultes en y incluant la voiture de James Bond. Motif\u00a0: les enfants d\u00e9crochent \u00e0 un \u00e2ge de plus en plus pr\u00e9coce. \u00a0 Nostalgie L\u2019ann\u00e9e derni\u00e8re, Playmobil a bri\u00e8vement explor\u00e9 le march\u00e9 des adultes avec la c\u00e9l\u00e8bre DeLorean de la trilogie Retour vers le [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":51547,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-51550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Playmobil tente (\u00e0 nouveau) de s\u00e9duire les adultes - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Apr\u00e8s un premier test r\u00e9ussi l\u2019ann\u00e9e derni\u00e8re, Playmobil \u00e9largit sa gamme pour adultes. 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