{"id":51682,"date":"2021-10-14T10:55:56","date_gmt":"2021-10-14T10:55:56","guid":{"rendered":"https:\/\/www.retaildetail.be\/maison-deco\/hema-met-fin-a-son-partenariat-avec-wehkamp-et-casino\/"},"modified":"2021-10-14T10:55:56","modified_gmt":"2021-10-14T10:55:56","slug":"hema-met-fin-a-son-partenariat-avec-wehkamp-et-casino","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/hema-met-fin-a-son-partenariat-avec-wehkamp-et-casino\/","title":{"rendered":"Hema met fin \u00e0 son partenariat avec Wehkamp et Casino"},"content":{"rendered":"<p><strong>Hema<\/strong> souhaite se concentrer davantage sur ses propres magasins et canaux en ligne au Benelux et en France. Apr\u00e8s s&rsquo;\u00eatre retir\u00e9 du Royaume-Uni et de l&rsquo;Espagne, le d\u00e9taillant met \u00e9galement fin \u00e0 son partenariat avec <strong>Wehkamp<\/strong> et <strong>Casino<\/strong> .<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>\u00ab\u00a0Mieux \u00e0 plus long terme\u00a0\u00bb<\/h2>\n<p>Depuis 2019, Hema vend <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/g%C3%A9n%C3%A9ral\/hema-et-franprix-%C3%A9tendent-leur-coop%C3%A9ration\" target=\"_blank\" rel=\"noopener\">une s\u00e9lection de 250 articles<\/a> dans plusieurs dizaines de succursales de Franprix et Casino-G\u00e9ant (appartenant tous deux au groupe Casino). \u00c0 l\u2019\u00e9poque, le propri\u00e9taire Marcel Boekhoorn voulait faire de Hema une marque disponible dans plusieurs magasins. Il a \u00e9galement conclu des partenariats similaires avec d&rsquo;autres d\u00e9taillants (en ligne), notamment Wehkamp et <strong>Jumbo<\/strong>.<\/p>\n<p>\u00a0<\/p>\n<p>Les choses ont bien chang\u00e9 depuis : Hema est pass\u00e9e <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/g%C3%A9n%C3%A9ral\/le-rachat-de-hema-est-act%C3%A9\" target=\"_blank\" rel=\"noopener\">aux mains de la famille van Eerd<\/a> (Jumbo) et, depuis juin, Saskia Egas Reparaz assume le poste de PDG. \u00c0 son arriv\u00e9e, elle avait d\u00e9j\u00e0 indiqu\u00e9 que la cha\u00eene de magasins souhaitait privil\u00e9gier une croissance durable sur ses march\u00e9s cl\u00e9s\u00a0: le Benelux et la France. Son r\u00e9cent <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/g%C3%A9n%C3%A9ral\/hema-se-retire-du-royaume-uni\" target=\"_blank\" rel=\"noopener\">retrait du Royaume-Uni<\/a> et de l&rsquo;<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/maison-d%C3%A9co\/hema-se-retire-%C3%A9galement-de-l%E2%80%99espagne\" target=\"_blank\" rel=\"noopener\">Espagne<\/a> font partie de cette strat\u00e9gie.<\/p>\n<p>\u00a0<\/p>\n<p>Aujourd\u2019hui, Hema met \u00e9galement fin \u00e0 son partenariat avec Wehkamp, Franprix et Casino-Geant. Le partenariat avec les magasins Jumbo, qui disposent de rayons Hema, est bien s\u00fbr maintenu. \u00ab\u00a0Il est important pour Hema de se concentrer sur ses propres magasins et canaux de vente en ligne dans les pays cl\u00e9s choisis\u00a0\u00bb, a d\u00e9clar\u00e9 la PDG Egas Reparaz dans un communiqu\u00e9 de presse. \u00ab\u00a0Malheureusement, nous devons pour l\u2019instant renoncer aux canaux qui ne rel\u00e8vent pas de ce champ d&rsquo;application. Cette strat\u00e9gie nous permettra de mieux exploiter les futures opportunit\u00e9s de croissance \u00e0 l&rsquo;avenir.\u00a0\u00bb<\/p>\n<p>\u00a0<\/p>\n<p>Hema a d\u00e9sormais des vues sur l&rsquo;Allemagne et l&rsquo;Autriche comme march\u00e9s de croissance potentiels. \u00ab\u00a0Le potentiel clients de ces pays fera l\u2019objet d&rsquo;une \u00e9tude plus approfondie.\u00a0\u00bb<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hema souhaite se concentrer davantage sur ses propres magasins et canaux en ligne au Benelux et en France. Apr\u00e8s s&rsquo;\u00eatre retir\u00e9 du Royaume-Uni et de l&rsquo;Espagne, le d\u00e9taillant met \u00e9galement fin \u00e0 son partenariat avec Wehkamp et Casino . \u00a0 \u00ab\u00a0Mieux \u00e0 plus long terme\u00a0\u00bb Depuis 2019, Hema vend une s\u00e9lection de 250 articles dans [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":51679,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-51682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hema met fin \u00e0 son partenariat avec Wehkamp et Casino - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Hema se concentrera encore davantage sur ses propres magasins et canaux en ligne au Benelux et en France. 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