{"id":5177,"date":"2014-03-07T09:41:21","date_gmt":"2014-03-07T09:41:21","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/les-shoppers-mobiles-ne-veulent-pas-de-publicites\/"},"modified":"2014-03-07T09:41:21","modified_gmt":"2014-03-07T09:41:21","slug":"les-shoppers-mobiles-ne-veulent-pas-de-publicites","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/les-shoppers-mobiles-ne-veulent-pas-de-publicites\/","title":{"rendered":"\u00ab Les shoppers mobiles ne veulent pas de publicit\u00e9s \u00bb"},"content":{"rendered":"

Surtout les jeunes<\/h2>\n

Parmi les utilisateurs de smartphone en Am\u00e9rique, 56% disent ne pas vouloir recevoir de promotions ou de publicit\u00e9s sur leur smartphone. Seuls 10% souhaitent en recevoir quotidiennement<\/strong>, 22% estiment qu\u2019une promotion par semaine suffit et 12% se contenteraient d\u2019une par mois.<\/p>\n

A noter que les jeunes surtout n\u2019appr\u00e9cient pas les publicit\u00e9s non-d\u00e9sir\u00e9es<\/strong> : dans la cat\u00e9gorie d\u2019\u00e2ge des 18-24 ans 50% ne souhaitent pas en recevoir et parmi les 25-34 ans ce pourcentage s\u2019\u00e9l\u00e8ve \u00e0 61%.\u00a0 Des chiffres qui s\u2019expliquent probablement par le fait que ces deux groupes sont \u00e0 ce point habitu\u00e9s au \u2018content on demand\u2019 qu\u2019ils ne voient plus l\u2019utilit\u00e9 de recevoir des publicit\u00e9s non-sollicit\u00e9es.<\/p>\n

\n
Messages en accord avec l\u2019univers du shopper<\/h2>\n

La principale source d\u2019irritation \u00e9voqu\u00e9e concernant les messages publicitaires mobiles est leur caract\u00e8re intempestif : trop d\u2019informations, souvent non pertinentes<\/strong> et l\u2019impossibilit\u00e9 de couper l\u2019entr\u00e9e des messages.<\/p>\n

Par contre les e-acheteurs semblent favorables aux\u00a0 \u2018mobile ads\u2019<\/a> : 54% disent s\u2019int\u00e9resser aux messages correspondant \u00e0 leurs centres d\u2019int\u00e9r\u00eat personnels<\/strong>, alors que 25% appr\u00e9cient les publicit\u00e9s g\u00e9olocalis\u00e9es.<\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n

Traduction : Marie-No\u00eblle Masure<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Surtout les jeunes Parmi les utilisateurs de smartphone en Am\u00e9rique, 56% disent ne pas vouloir recevoir de promotions ou de publicit\u00e9s sur leur smartphone. Seuls 10% souhaitent en recevoir quotidiennement, 22% estiment qu\u2019une promotion par semaine suffit et 12% se contenteraient d\u2019une par mois. A noter que les jeunes surtout n\u2019appr\u00e9cient pas les publicit\u00e9s non-d\u00e9sir\u00e9es […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-5177","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"\n\u00ab Les shoppers mobiles ne veulent pas de publicit\u00e9s \u00bb - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/les-shoppers-mobiles-ne-veulent-pas-de-publicites\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00ab Les shoppers mobiles ne veulent pas de publicit\u00e9s \u00bb - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Surtout les jeunes Parmi les utilisateurs de smartphone en Am\u00e9rique, 56% disent ne pas vouloir recevoir de promotions ou de publicit\u00e9s sur leur smartphone. Seuls 10% souhaitent en recevoir quotidiennement, 22% estiment qu\u2019une promotion par semaine suffit et 12% se contenteraient d\u2019une par mois. 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