{"id":51861,"date":"2021-10-22T12:48:20","date_gmt":"2021-10-22T12:48:20","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/iceland-distribue-de-la-nourriture-pour-lutter-contre-le-gaspillage\/"},"modified":"2021-10-22T12:48:20","modified_gmt":"2021-10-22T12:48:20","slug":"iceland-distribue-de-la-nourriture-pour-lutter-contre-le-gaspillage","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/iceland-distribue-de-la-nourriture-pour-lutter-contre-le-gaspillage\/","title":{"rendered":"Iceland distribue de la nourriture pour lutter contre le gaspillage"},"content":{"rendered":"

Dans le cadre de la lutte contre le gaspillage alimentaire, la cha\u00eene de supermarch\u00e9s britannique Iceland va distribuer gratuitement \u00e0 ses clients en ligne des produits alimentaires qui ont atteint leur date limite de consommation.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

D\u00e9ploiement national<\/h2>\n

La cha\u00eene sp\u00e9cialis\u00e9e dans les produits surgel\u00e9s pr\u00e9voit ainsi de donner plus de 1,3 million de produits par an, pour une valeur totale de 600 000\u00a0euros. Le d\u00e9ploiement de l’action dans les 1 000 magasins fait suite \u00e0 un test r\u00e9ussi dans 40 magasins<\/a>, rapporte Retail Gazette. Le d\u00e9taillant a ainsi distribu\u00e9 gratuitement plus de 17 000 articles, soit un remboursement moyen de 1,58\u00a0livre (1,9\u00a0euro) par commande.<\/p>\n

\u00a0<\/p>\n

Le processus ne n\u00e9cessite aucune action suppl\u00e9mentaire de la part du client. Si un article command\u00e9 est le seul qui reste et sa p\u00e9riode de validit\u00e9 expire ce jour-l\u00e0, il sera normalement scann\u00e9, \u00e9tiquet\u00e9 et plac\u00e9 dans le panier, mais ne sera pas factur\u00e9. Le client recevra un message concernant l’article gratuit avant la livraison.<\/p>\n

\u00a0<\/p>\n

Iceland souhaite \u00e0 pr\u00e9sent inclure dans ce programme tous les aliments frais et r\u00e9frig\u00e9r\u00e9s ainsi que le pain et les p\u00e2tisseries. \u00ab\u00a0Nous savons que la dur\u00e9e de conservation joue un r\u00f4le important dans les exc\u00e9dents alimentaires, et nous avons trouv\u00e9 un moyen innovant de lutter contre ce ph\u00e9nom\u00e8ne dans nos magasins et par le biais des achats en ligne\u00a0\u00bb, a d\u00e9clar\u00e9 le directeur g\u00e9n\u00e9ral Richard Walker. \u00ab\u00a0Notre initiative permet non seulement de r\u00e9duire le gaspillage alimentaire, mais aussi d’aider nos clients.\u00a0\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"

Dans le cadre de la lutte contre le gaspillage alimentaire, la cha\u00eene de supermarch\u00e9s britannique Iceland va distribuer gratuitement \u00e0 ses clients en ligne des produits alimentaires qui ont atteint leur date limite de consommation. \u00a0 D\u00e9ploiement national La cha\u00eene sp\u00e9cialis\u00e9e dans les produits surgel\u00e9s pr\u00e9voit ainsi de donner plus de 1,3 million de produits […]<\/p>\n","protected":false},"author":1,"featured_media":51858,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-51861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\nIceland distribue de la nourriture pour lutter contre le 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