{"id":51901,"date":"2021-10-26T08:16:31","date_gmt":"2021-10-26T08:16:31","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/bientot-des-produits-jumbo-chez-hema\/"},"modified":"2021-10-26T08:16:31","modified_gmt":"2021-10-26T08:16:31","slug":"bientot-des-produits-jumbo-chez-hema","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/bientot-des-produits-jumbo-chez-hema\/","title":{"rendered":"Bient\u00f4t des produits Jumbo chez Hema"},"content":{"rendered":"<p><strong>Hema<\/strong> vendra bient\u00f4t des produits <strong>Jumbo<\/strong> dans certains de ses magasins. Ce test s&rsquo;inscrit dans le cadre de la nouvelle strat\u00e9gie d\u00e9finie par la PDG, Saskia Egas Reparaz.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Une collaboration plus \u00e9troite<\/h2>\n<p>Les produits Jumbo qui seront commercialis\u00e9s chez Hema n&rsquo;ont pas encore \u00e9t\u00e9 choisis. La PDG pense surtout aux <a href=\"https:\/\/www.nu.nl\/economie\/6164156\/honderden-hemas-op-de-schop-straks-ook-jumbo-producten-in-de-schappen.html\" target=\"_blank\" rel=\"noopener\">repas et aux sandwichs \u00e0 emporter<\/a>, a-t-elle confi\u00e9 dans une interview accord\u00e9e \u00e0 NU.nl. Cette coop\u00e9ration n&rsquo;est pas illogique, puisque la famille fondatrice de Jumbo est \u00e9galement propri\u00e9taire de Hema <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/g%C3%A9n%C3%A9ral\/hema-est-%C2%AB-r%C3%A9serv%C3%A9-%C2%BB-aux-propri%C3%A9taires-de-parcom-et-de-jumbo\" target=\"_blank\" rel=\"noopener\">depuis l&rsquo;ann\u00e9e derni\u00e8re<\/a> . Un rayon avec des produits Hema a d\u00e9j\u00e0 \u00e9t\u00e9 install\u00e9 dans <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/jumbo-ouvrira-le-23-septembre-%C3%A0-deurne-avec-une-gamme-hema\" target=\"_blank\" rel=\"noopener\">de nombreux magasins<\/a> Jumbo.<\/p>\n<p>\u00a0<\/p>\n<p>Hema investira \u00e9galement davantage dans l&rsquo;exp\u00e9rience en magasin et la commodit\u00e9 d&rsquo;achat. La num\u00e9risation sera acc\u00e9l\u00e9r\u00e9e afin d&rsquo;\u00e9tablir une \u00ab\u00a0connexion fluide avec ces magasins\u00a0\u00bb. L\u2019objectif est \u00e9galement de d\u00e9ployer cette approche omnicanal sur les march\u00e9s de croissance, l\u2019Allemagne et l\u2019Autriche.<\/p>\n<p>\u00a0<\/p>\n<h2>Durabilit\u00e9<\/h2>\n<p>Les produits doivent devenir plus durables, affirme la PDG. La cha\u00eene de magasins veut se concentrer sur des produits qui durent plus longtemps, avec un design hollandais reconnaissable et abordables pour tous. \u00ab\u00a0Ainsi, nous nous \u00e9loignons de plus en plus de la soci\u00e9t\u00e9 du jetable\u00a0\u00bb, explique Egas Reparaz.<\/p>\n<p>\u00a0<\/p>\n<p>Le groupe Hema a pr\u00e9c\u00e9demment annonc\u00e9 qu&rsquo;il souhaitait se concentrer davantage sur ses propres magasins et canaux en ligne au Benelux et en France. Dans ce contexte, le d\u00e9taillant s&rsquo;est d\u00e9j\u00e0 retir\u00e9 du Royaume-Uni et de l&rsquo;Espagne. Il a \u00e9galement mis fin au <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/maison-d%C3%A9co\/hema-met-fin-%C3%A0-son-partenariat-avec-wehkamp-et-casino\" target=\"_blank\" rel=\"noopener\">partenariat<\/a> avec Wehkamp et aux shop-in-shops chez Franprix et G\u00e9ant Casino.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hema vendra bient\u00f4t des produits Jumbo dans certains de ses magasins. Ce test s&rsquo;inscrit dans le cadre de la nouvelle strat\u00e9gie d\u00e9finie par la PDG, Saskia Egas Reparaz. \u00a0 Une collaboration plus \u00e9troite Les produits Jumbo qui seront commercialis\u00e9s chez Hema n&rsquo;ont pas encore \u00e9t\u00e9 choisis. La PDG pense surtout aux repas et aux sandwichs [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":51898,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-51901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bient\u00f4t des produits Jumbo chez Hema - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Hema vendra bient\u00f4t des produits Jumbo dans certains de ses magasins. Jumbo propose d\u00e9j\u00e0 des produits Hema depuis un certain temps. 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