{"id":51952,"date":"2021-10-28T07:43:20","date_gmt":"2021-10-28T07:43:20","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/leco-score-de-colruyt-group-remporte-le-prix-mercury-2021-2\/"},"modified":"2021-10-28T07:43:20","modified_gmt":"2021-10-28T07:43:20","slug":"leco-score-de-colruyt-group-remporte-le-prix-mercury-2021-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/leco-score-de-colruyt-group-remporte-le-prix-mercury-2021-2\/","title":{"rendered":"L\u2019\u00c9co-Score de Colruyt Group remporte le prix Mercure 2021"},"content":{"rendered":"<p>Hier soir, l&rsquo;\u00c9co-Score de <strong>Colruyt Group<\/strong> a remport\u00e9 le prix Mercure\u00a0de la f\u00e9d\u00e9ration professionnelle Comeos. Ce prix prestigieux est la plus grande distinction pour l&rsquo;innovation et le renouveau dans le commerce de d\u00e9tail.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>\u00ab\u00a0Gamechanger\u00a0\u00bb<\/h2>\n<p>Colruyt Group a \u00e9t\u00e9 le premier d\u00e9taillant belge <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/colruyt-importe-l%E2%80%99%C3%A9co-score-fran%C3%A7ais-en-belgique\">\u00e0 introduire l&rsquo;\u00c9co-Score au printemps<\/a>. Gr\u00e2ce au code couleurs et lettres, les acheteurs ont directement acc\u00e8s \u00e0 des informations sur l\u2019impact environnemental d\u2019un produit alimentaire, ce qui leur permet de comparer facilement diff\u00e9rents produits. La cha\u00eene de supermarch\u00e9s a commenc\u00e9 par ses produits de marque propre, mais elle met d\u00e9sormais tout en \u0153uvre pour <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/colruyt-%C3%A9tend-l%C3%A9co-score-aux-produits-de-marque\">apposer l&rsquo;\u00c9co-Score sur les produits de marque<\/a>.<\/p>\n<p>\u00a0<\/p>\n<p>Selon le pr\u00e9sident du jury, Gino Van Ossel, l&rsquo;\u00c9co-Score de Colruyt Group m\u00e9rite largement son titre. \u00ab\u00a0C\u2019est un <em>gamechanger<\/em> dans le d\u00e9bat social qui fait rage et, avec l&rsquo;\u00c9co-Score, ils vont au-del\u00e0 de l&rsquo;int\u00e9r\u00eat de leur propre entreprise. C&rsquo;est un syst\u00e8me ouvert qui peut \u00eatre adopt\u00e9 par d&rsquo;autres d\u00e9taillants, en Belgique mais aussi dans le reste de l&rsquo;Europe.\u00a0\u00bb<\/p>\n<p>\u00a0<\/p>\n<p>Stefan Goethaert, responsable du projet \u00c9co-Score au sein du groupe de distribution bas\u00e9 \u00e0 Halle, se r\u00e9jouit de cette reconnaissance. Il est convaincu que l&rsquo;\u00c9co-Score peut r\u00e9ellement faire la diff\u00e9rence en mati\u00e8re de climat et esp\u00e8re que le concept inspirera l&rsquo;ensemble du secteur.<\/p>\n<p>\u00a0<\/p>\n<h2>Premi\u00e8res places<\/h2>\n<p><strong>Light Gallery<\/strong> et <strong>Zeb<\/strong> figurent \u00e9galement sur le podium aux c\u00f4t\u00e9s de Colruyt Group. Les bo\u00eetes \u00e0 moments de Light Gallery, avec un \u00e9clairage diff\u00e9rent en fonction du moment de la journ\u00e9e, ont ind\u00e9niablement \u00e9t\u00e9 appr\u00e9ci\u00e9es par le jury.<\/p>\n<p>\u00a0<\/p>\n<p>\u00c0 la troisi\u00e8me place, \u00ab\u00a0Zeb For Everyone\u00a0\u00bb, un plan d&rsquo;action visant \u00e0 rendre <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/zeb-rend-le-shopping-plus-accessible-aux-personnes-moins-valides\" target=\"_blank\" rel=\"noopener\">la cha\u00eene de magasins plus inclusive et plus accessible<\/a>. Il se concentre non seulement sur l\u2019adaptation de l\u2019infrastructure, mais aussi sur la formation sp\u00e9cifique des employ\u00e9s.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hier soir, l&rsquo;\u00c9co-Score de Colruyt Group a remport\u00e9 le prix Mercure\u00a0de la f\u00e9d\u00e9ration professionnelle Comeos. Ce prix prestigieux est la plus grande distinction pour l&rsquo;innovation et le renouveau dans le commerce de d\u00e9tail. \u00a0 \u00ab\u00a0Gamechanger\u00a0\u00bb Colruyt Group a \u00e9t\u00e9 le premier d\u00e9taillant belge \u00e0 introduire l&rsquo;\u00c9co-Score au printemps. Gr\u00e2ce au code couleurs et lettres, les [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":51949,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-51952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L\u2019\u00c9co-Score de Colruyt Group remporte le prix Mercure 2021 - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"L&#039;\u00c9co-Score de Colruyt Group a remport\u00e9 le prix Mercure de la f\u00e9d\u00e9ration professionnelle Comeos, la plus grande distinction pour 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