{"id":51964,"date":"2021-10-28T10:22:07","date_gmt":"2021-10-28T10:22:07","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/albert-heijn-xl-devoile-la-gamme-locale-a-malines\/"},"modified":"2021-10-28T10:22:07","modified_gmt":"2021-10-28T10:22:07","slug":"albert-heijn-xl-devoile-la-gamme-locale-a-malines","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/albert-heijn-xl-devoile-la-gamme-locale-a-malines\/","title":{"rendered":"Albert Heijn XL d\u00e9voile la gamme locale \u00e0 Malines"},"content":{"rendered":"<p>Le premier <strong>Albert Heijn XL<\/strong> de Belgique a ouvert ses portes \u00e0 Malines jeudi matin. Le d\u00e9taillant met \u00e0 profit son magasin de 3 500 m\u00b2 pour ajouter encore plus des produits belges, notamment des produits frais, de la bi\u00e8re et des produits surgel\u00e9s. \u00a0<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Une gamme in\u00e9dite<\/h2>\n<p>Albert Heijn XL n&rsquo;est pas un hypermarch\u00e9, a soulign\u00e9 le directeur pour la Belgique, Raf Van den Heuvel, lorsqu&rsquo;il a fait visiter le tout nouveau magasin \u00e0 RetailDetail quelques minutes avant l&rsquo;ouverture. \u00ab\u00a0Nous restons des sp\u00e9cialistes de l&rsquo;alimentation, les produits non alimentaires que nous commercialisons sont toujours li\u00e9s \u00e0 l&rsquo;alimentation. Nous profitons de la grande superficie de ce magasin pour proposer une gamme de produits in\u00e9dite et nous adapter encore mieux \u00e0 la client\u00e8le locale.\u00a0\u00bb<\/p>\n<p>\u00a0<\/p>\n<p>Albert Heijn d\u00e9veloppe particuli\u00e8rement sa gamme locale belge : \u00ab\u00a0Pour le b\u0153uf, par exemple, nous sommes maintenant compl\u00e8tement pass\u00e9s au blanc et bleu belge.\u00a0\u00bb L&rsquo;offre de charcuterie devient \u00e9galement plus locale, avec la marque propre Streeckgenoten, en partie produite dans les ateliers du franchis\u00e9 Peeters-Govers. En outre, le d\u00e9taillant a davantage \u00ab\u00a0flamandis\u00e9\u00a0\u00bb le rayon boulangerie et salades \u00e0 tartiner, et une t\u00eate de gondole a \u00e9t\u00e9 r\u00e9serv\u00e9e aux bi\u00e8res de la brasserie de Malines Het Anker.<\/p>\n<p>\u00a0<\/p>\n<h2>Eye-catchers<\/h2>\n<p>Un autre d\u00e9veloppement local est le gigantesque d\u00e9partement de produits surgel\u00e9s. \u00ab\u00a0Aux Pays-Bas, ce d\u00e9partement n\u2019est pas une priorit\u00e9. Les Flamands ont plus tendance \u00e0 avoir un cong\u00e9lateur plus grand et, pendant la crise du coronavirus, cette cat\u00e9gorie a fortement augment\u00e9. Je suis heureux que nous puissions pr\u00e9senter notre vaste gamme de produits surgel\u00e9s dans ce magasin.\u00a0\u00bb<\/p>\n<p>\u00a0<\/p>\n<p>Autres eye-catchers dans le magasin : un stand de street food asiatique \u00e0 c\u00f4t\u00e9 du c\u00e9l\u00e8bre comptoir Sushi Daily, le premier rayon grillades du pays, un \u00eelot avec plus de 200 substituts de viande (cet AH XL compte au total plus de 400 produits v\u00e9g\u00e9taux dans sa gamme) et pr\u00e8s de cinq m\u00e8tres de rayon sans gluten. Albert Heijn se distingue \u00e9galement avec ses produits laitiers.<\/p>\n<p>\u00a0<\/p>\n<p>Van den Heuvel entrevoit-il un potentiel pour plus de magasins XL en Flandre ? \u00ab\u00a0Dans les grandes agglom\u00e9rations, il y a ind\u00e9niablement des opportunit\u00e9s. Nous ouvrons l&rsquo;\u0153il.\u00a0\u00bb<\/p>\n<p>\u00a0<\/p>\n<p><strong>Le 25 novembre, Raf Van den Heuvel d&rsquo;Albert Heijn Belgique s\u2019exprimera lors de la RetailDetail Night, l&rsquo;\u00e9v\u00e9nement de fin d&rsquo;ann\u00e9e pour le secteur du commerce de d\u00e9tail. <\/strong><a href=\"https:\/\/www.retaildetail.be\/fr\/retail-events\/retaildetail-night-2021\"><strong>Cliquez sur ce lien pour obtenir de plus amples informations \u00e0 propos du programme et r\u00e9server vos tickets<\/strong><\/a><strong>. Remise pour r\u00e9servation anticip\u00e9e valable jusqu&rsquo;au 29 octobre !<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le premier Albert Heijn XL de Belgique a ouvert ses portes \u00e0 Malines jeudi matin. Le d\u00e9taillant met \u00e0 profit son magasin de 3 500 m\u00b2 pour ajouter encore plus des produits belges, notamment des produits frais, de la bi\u00e8re et des produits surgel\u00e9s. \u00a0 \u00a0 Une gamme in\u00e9dite Albert Heijn XL n&rsquo;est pas un [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":51962,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-51964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Albert Heijn XL d\u00e9voile la gamme locale \u00e0 Malines - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Albert Heijn a inaugur\u00e9 aujourd&#039;hui son premier magasin belge XL \u00e0 Malines. 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