{"id":52001,"date":"2021-11-02T15:34:18","date_gmt":"2021-11-02T15:34:18","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/colruyt-retire-le-nutella-des-rayons-apres-un-differend-sur-les-prix\/"},"modified":"2021-11-02T15:34:18","modified_gmt":"2021-11-02T15:34:18","slug":"colruyt-retire-le-nutella-des-rayons-apres-un-differend-sur-les-prix","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/colruyt-retire-le-nutella-des-rayons-apres-un-differend-sur-les-prix\/","title":{"rendered":"Colruyt retire le Nutella des rayons apr\u00e8s un diff\u00e9rend sur les prix"},"content":{"rendered":"<p><strong>Colruyt<\/strong> a retir\u00e9 une partie de l\u2019assortiment <strong>Nutella <\/strong>de ses rayons\u00a0: aucun pot de 400 grammes n\u2019est plus disponible dans les supermarch\u00e9s. Le retailer accentue la pression dans les n\u00e9gociations sur les prix et <strong>Ferrero<\/strong> n\u2019en est pas la seule victime.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>\u00ab\u00a0Discussions constructives\u00a0\u00bb<\/h2>\n<p>Les magasins Colruyt proposent toujours des pots de 900 grammes de Nutella, mais plus de 400 grammes. Un message familier a ainsi refait son apparition dans les rayons\u00a0: \u00ab\u00a0Temporairement indisponible. Veuillez nous excuser.\u00a0\u00bb Selon De Tijd, Colruyt et Ferrero, le producteur de Nutella, <a href=\"https:\/\/www.tijd.be\/ondernemen\/voeding-drank\/geen-nutella-bij-colruyt-door-conflict-over-prijzen\/10343263.html\">ne parviennent pas \u00e0 se mettre d\u2019accord sur les augmentations de prix<\/a>.<br \/>\n\u00a0<\/p>\n<p>Les int\u00e9ress\u00e9s refusent tout commentaire. \u00ab\u00a0Les supermarch\u00e9s sont libres de fixer leur assortiment. Nous continuons \u00e0 mener des discussions constructives et nous esp\u00e9rons que nos clients pourront bient\u00f4t retrouver leurs produits habituels\u00a0\u00bb, a d\u00e9clar\u00e9 Jan De Grave, porte-parole de Ferrero, au quotidien. \u00ab\u00a0Nous comprenons que la situation soit ennuyeuse pour nos clients et nous nous excusons pour ce d\u00e9sagr\u00e9ment. Mais nous sommes convaincus que ce probl\u00e8me sera rapidement r\u00e9gl\u00e9 et que nous pourrons \u00e0 nouveau proposer les produits manquants, au prix ad\u00e9quat pour le consommateur\u00a0\u00bb, d\u00e9clare Patti Verdoodt de Colruyt.<\/p>\n<p>\u00a0<\/p>\n<h2>N\u00e9gociations compliqu\u00e9es<\/h2>\n<p>Il fallait s\u2019attendre \u00e0 ce que les n\u00e9gociations annuelles en cours entre les acteurs de la grande distribution et les marques soient compliqu\u00e9es cet automne\u00a0: presque tous les producteurs ont d\u00e9j\u00e0 annonc\u00e9 des augmentations de prix, et les cha\u00eenes de supermarch\u00e9s craignent que ces augmentations soient difficiles \u00e0 justifier aux consommateurs. C\u2019est en particulier le cas de Colruyt, qui garantit toujours les prix les plus bas. On attendait avec impatience l\u2019attitude du retailer, et la r\u00e9ponse semble claire.<br \/>\n\u00a0<\/p>\n<p>Retirer des rayons une marque comme Nutella est un geste fort. D\u2019autant que d\u2019autres produits sont absents des rayons de Colruyt, notamment d\u2019<strong>Unilever<\/strong>, <strong>Colgate-Palmolive<\/strong> et <strong>Mondelez<\/strong>. Les int\u00e9ress\u00e9s ne souhaitent pas faire de commentaires. Le retailer n\u2019en est pas \u00e0 son coup d\u2019essai\u00a0: ces derni\u00e8res ann\u00e9es, Colruyt a \u00e9galement men\u00e9 des actions similaires avec Nestl\u00e9, Mars, PepsiCo et Coca-Cola,\u2009entre autres.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Colruyt a retir\u00e9 une partie de l\u2019assortiment Nutella de ses rayons\u00a0: aucun pot de 400 grammes n\u2019est plus disponible dans les supermarch\u00e9s. Le retailer accentue la pression dans les n\u00e9gociations sur les prix et Ferrero n\u2019en est pas la seule victime. \u00a0 \u00ab\u00a0Discussions constructives\u00a0\u00bb Les magasins Colruyt proposent toujours des pots de 900 grammes de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":51998,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-52001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Colruyt retire le Nutella des rayons apr\u00e8s un diff\u00e9rend sur les prix - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Colruyt a retir\u00e9 une partie de l\u2019assortiment Nutella de ses rayons. 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