{"id":52085,"date":"2021-11-04T10:20:33","date_gmt":"2021-11-04T10:20:33","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/la-chaine-de-bars-a-cafe-izycoffee-concurrence-starbucks-et-costa-coffee-en-europe\/"},"modified":"2021-11-04T10:20:33","modified_gmt":"2021-11-04T10:20:33","slug":"la-chaine-de-bars-a-cafe-izycoffee-concurrence-starbucks-et-costa-coffee-en-europe","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-chaine-de-bars-a-cafe-izycoffee-concurrence-starbucks-et-costa-coffee-en-europe\/","title":{"rendered":"IzyCoffee concurrence Starbucks et Costa Coffee en Europe"},"content":{"rendered":"<p><strong>IzyCoffee<\/strong> ouvrira bient\u00f4t sa neuvi\u00e8me et sa dixi\u00e8me succursale, respectivement \u00e0 Anvers et \u00e0 Gand. Le fondateur, Bart Buyse, nourrit de grandes ambitions : avec sa cha\u00eene de bars \u00e0 caf\u00e9 branch\u00e9s, il compte bien faire trembler les g\u00e9ants <strong>Starbucks<\/strong> et <strong>Costa Coffee<\/strong> .<\/p>\n<p><!--break--><\/p>\n<h2>\u00a0<\/h2>\n<h2>Vers 50 magasins<\/h2>\n<p>IzyCoffee a vu le jour en 2018. \u00c0 l\u2019\u00e9poque, Buyse servait les navetteurs d&rsquo;Izegem dans un camion \u00e0 caf\u00e9. Sous un pont non loin de la gare, ces derniers pouvaient acheter des caf\u00e9s de qualit\u00e9.<\/p>\n<p>\u00a0<\/p>\n<p>Depuis, l&rsquo;entreprise s&rsquo;est transform\u00e9e en une cha\u00eene de bars \u00e0 caf\u00e9 comptant huit \u00e9tablissements. Avant les vacances de No\u00ebl, elle en ouvrira deux nouveaux, sur le Meir \u00e0 Anvers et dans le centre commercial Langemunt \u00e0 Gand.<\/p>\n<p>\u00a0<\/p>\n<p>Cependant, l&rsquo;app\u00e9tit d&rsquo;expansion de Buyse est loin d&rsquo;\u00eatre satisfait. Il veut passer \u00e0 50 \u00e9tablissements l&rsquo;ann\u00e9e prochaine. Pour financer l&rsquo;expansion, il a lev\u00e9 1,2 million d&rsquo;euros. Avant l&rsquo;\u00e9t\u00e9 prochain, il ouvrira de nouveaux bars \u00e0 caf\u00e9 dans des villes comme Louvain, Malines, Genk et Alost. Au cours du second semestre, IzyCoffee souhaite \u00e9galement ouvrir des points de vente dans les principales gares belges.<\/p>\n<p>\u00a0<\/p>\n<h2>Challenger<\/h2>\n<p>En outre, Buyse a des vues sur l\u2019\u00e9tranger. \u00ab\u00a0\u00c0 long terme, nous voulons faire d\u2019IzyCoffee <a href=\"https:\/\/www.standaard.be\/cnt\/dmf20211103_97886791\" target=\"_blank\" rel=\"noopener\">la cha\u00eene de bars \u00e0 caf\u00e9 de qualit\u00e9 du continent ouest-europ\u00e9en<\/a> et ainsi concurrencer principalement des acteurs comme Starbucks et Costa Coffee\u00a0\u00bb, d\u00e9clare-t-il dans De Standaard.<\/p>\n<p>\u00a0<\/p>\n<p>Comment Buyse explique-t-il l&rsquo;\u00e9norme succ\u00e8s d&rsquo;IzyCoffee ? \u00ab\u00a0Nous proposons du caf\u00e9 de sp\u00e9cialit\u00e9 de la meilleure qualit\u00e9, d&rsquo;une mani\u00e8re originale, mondaine mais surtout funky.\u00a0\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>IzyCoffee ouvrira bient\u00f4t sa neuvi\u00e8me et sa dixi\u00e8me succursale, respectivement \u00e0 Anvers et \u00e0 Gand. Le fondateur, Bart Buyse, nourrit de grandes ambitions : avec sa cha\u00eene de bars \u00e0 caf\u00e9 branch\u00e9s, il compte bien faire trembler les g\u00e9ants Starbucks et Costa Coffee . \u00a0 Vers 50 magasins IzyCoffee a vu le jour en 2018. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":52082,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-52085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IzyCoffee concurrence Starbucks et Costa Coffee en Europe - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"IzyCoffee ouvrira bient\u00f4t sa neuvi\u00e8me et sa dixi\u00e8me succursale, respectivement \u00e0 Anvers et \u00e0 Gand. 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