{"id":52109,"date":"2021-11-05T08:15:13","date_gmt":"2021-11-05T08:15:13","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/comment-mars-oeuvre-a-legalite-des-genres-2\/"},"modified":"2021-11-05T08:15:13","modified_gmt":"2021-11-05T08:15:13","slug":"comment-mars-oeuvre-a-legalite-des-genres-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/comment-mars-oeuvre-a-legalite-des-genres-2\/","title":{"rendered":"Comment Mars \u0153uvre \u00e0 l\u2019\u00e9galit\u00e9 des genres"},"content":{"rendered":"

(Publireportage)<\/em> Mars<\/strong> publie les r\u00e9sultats d\u2019une grande \u00ab\u00a0\u00e9tude d\u2019\u00e9coute\u00a0\u00bb \u00e0 grande \u00e9chelle men\u00e9e aupr\u00e8s de plus de 10 000 femmes dans 88 pays. Sous le hashtag #HereToBeHeard, l\u2019entreprise formule des recommandations pratiques pour faire de l\u2019\u00e9galit\u00e9 des genres une r\u00e9alit\u00e9.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

Changement structurel<\/h2>\n

L\u2019enqu\u00eate mondiale #HereToBeHeard<\/a> men\u00e9e aupr\u00e8s de 10 319 femmes dans 88 pays comportait une seule question\u00a0: \u00ab\u00a0Que faut-il changer pour que davantage de femmes r\u00e9alisent leur plein potentiel\u2009?\u00a0\u00bb Les r\u00e9actions ont vari\u00e9 de courts cris de revendication \u00e0 des histoires tr\u00e8s personnelles. Les femmes appellent \u00e0 un changement structurel. Elles veulent que leurs employeurs, les gouvernements, les communaut\u00e9s et les hommes abattent les barri\u00e8res auxquelles elles sont confront\u00e9es. L\u2019ancienne pr\u00e9sidente Victoria Mars qualifie #HereToBeHeard de \u00ab\u00a0puissant instrument de changement\u00a0\u00bb et appelle les entreprises \u00e0 agir.
\n\u00a0<\/p>\n

\u00ab\u00a0Le rapport nous indique o\u00f9 nous pouvons concentrer nos efforts pour apporter davantage d\u2019\u00e9quit\u00e9 et d\u2019inclusion\u00a0\u00bb, commente Stefanie Straub, Vice President & General Counsel, Mars, Incorporated. \u00ab\u00a0Nous nous fonderons sur les donn\u00e9es et les recommandations des experts pour choisir nos prochaines \u00e9tapes, d\u00e9finir nos priorit\u00e9s et orienter nos investissements. Le message est fort et clair\u00a0: nous devons tous faire un pas en avant et aider 10 000 voix \u00e0 r\u00e9aliser leur plein potentiel.\u00a0\u00bb<\/p>\n

\u00a0<\/p>\n

Huit th\u00e8mes\u00a0<\/h2>\n

Avec ce nouveau rapport, Mars souhaite contribuer \u00e0 un dialogue constructif sur les possibilit\u00e9s de cr\u00e9er un monde plus inclusif. Pour traiter les r\u00e9ponses des femmes, l\u2019entreprise a travaill\u00e9 avec une \u00e9quipe de scientifiques de la Future of Marketing Initiative de la Sa\u00efd Business School (Universit\u00e9 d\u2019Oxford) et des analystes qualitatifs externes. En combinant machine learning et analyse de r\u00e9seau, l\u2019\u00e9quipe d\u2019Oxford a identifi\u00e9 les 28 sujets mentionn\u00e9s le plus souvent par les femmes. Ces 28 sujets ont \u00e9t\u00e9 regroup\u00e9s qualitativement en huit th\u00e8mes\u00a0:<\/p>\n

\u00a0<\/p>\n

1. Fin de la discrimination syst\u00e9mique et des st\u00e9r\u00e9otypes de genre nuisibles (80\u00a0%)<\/p>\n

2. \u00c9galit\u00e9 des chances en mati\u00e8re de carri\u00e8re (79\u00a0%)<\/p>\n

3. Pouvoir de d\u00e9cision (65\u00a0%)<\/p>\n

4. Soutien aux parents (30\u00a0%)<\/p>\n

5. Meilleur \u00e9quilibre entre vie professionnelle et vie priv\u00e9e (26\u00a0%)<\/p>\n

6. \u00c9galit\u00e9 des genres dans l\u2019\u00e9ducation (24\u00a0%)<\/p>\n

7. Bien-\u00eatre mental et physique (19\u00a0%)<\/p>\n

8. Fin du harc\u00e8lement et de la violence sexistes (15\u00a0%)<\/p>\n

\u00a0<\/p>\n

On constatera que 71\u00a0% des femmes soulignent que les hommes jouent un r\u00f4le crucial \u2013 tant\u00f4t en tant qu\u2019alli\u00e9s dans leur lutte, tant\u00f4t en tant qu\u2019obstacles au progr\u00e8s.<\/p>\n

\u00a0<\/p>\n

\u00c0 travail \u00e9gal, salaire \u00e9gal<\/h2>\n

Ce n\u2019est pas une co\u00efncidence si l\u2019\u00e9tude a \u00e9t\u00e9 men\u00e9e en pleine crise sanitaire\u00a0: la pand\u00e9mie a lourdement affect\u00e9 les femmes sur le march\u00e9 du travail dans le monde entier et entra\u00een\u00e9 une \u00ab\u00a0she-cession\u00a0\u00bb (r\u00e9cession centr\u00e9e sur les femmes) qui a co\u00fbt\u00e9 64 millions d\u2019emplois et au moins 800 milliards de dollars de revenus, soit le PIB total de 98 pays. La lutte pour l\u2019\u00e9galit\u00e9 des genres a ainsi recul\u00e9 de 136 ans.
\n\u00a0<\/p>\n

Mars se fondera sur les enseignements tir\u00e9s de #HereToBeHeard \u2013 dans le cadre de laquelle duquel plus de 1 200 employ\u00e9s de Mars se sont exprim\u00e9s \u2013 afin d\u2019\u00e9laborer de nouvelles politiques et actions pour la plateforme Full Potential<\/a> pour l\u2019\u00e9galit\u00e9 des genres que l\u2019entreprise a cr\u00e9\u00e9e en 2020. Les processus de Mars visent \u00e0 accorder un salaire \u00e9gal \u00e0 travail \u00e9gal \u00e0 ses 133 000 employ\u00e9s dans le monde, dont la moiti\u00e9 sont des femmes. Parmi ses autres objectifs en mati\u00e8re d\u2019inclusion et de diversit\u00e9, Mars vise un \u00e9quilibre parfait entre les genres dans les \u00e9quipes de direction. L\u2019entreprise a d\u00e9j\u00e0 r\u00e9alis\u00e9 des progr\u00e8s remarquables dans ce domaine en un an\u00a0: la balance est pass\u00e9e de 43\u00a0% \u00e0 50\u00a0%.<\/p>\n

\u00a0<\/p>\n

Faire la diff\u00e9rence<\/h2>\n

Parmi les 105 employ\u00e9s du si\u00e8ge commercial de Mars Belgium \u00e0 Zaventem, 50\u00a0% sont des femmes et 50\u00a0% des hommes. Au sein des responsables hi\u00e9rarchiques (associates<\/em> qui g\u00e8rent une \u00e9quipe), on trouve 59\u00a0% d\u2019hommes pour 41\u00a0% de femmes. Dans l\u2019\u00e9quipe de direction, le rapport est de 50\/50. \u00ab\u00a0Pour r\u00e9aliser notre plein potentiel, nous devons nous concentrer sur la combinaison de confiance en soi et de comp\u00e9tence\u00a0\u00bb, a comment\u00e9 An De Volder, directrice des ventes chez Mars Belgium.
\n\u00a0<\/p>\n

\u00ab\u00a0Les entreprises doivent contribuer \u00e0 faire la diff\u00e9rence. Mars reste pleinement engag\u00e9e dans ce domaine et nous encourageons les entreprises, les gouvernements et les organisations de la soci\u00e9t\u00e9 civile \u00e0 agir davantage et \u00e0 investir l\u00e0 o\u00f9 cela compte le plus\u00a0\u00bb, conclut Victoria Mars, membre de la famille et ambassadrice du programme Mars Full Potential.
\n\u00a0<\/p>\n

\u00c9couter, apprendre, en faire plus pour promouvoir l\u2019\u00e9galit\u00e9 des genres\u00a0: www.mars.com\/heretobeheard<\/a>. Ensemble, nous pouvons faire en sorte que davantage de femmes r\u00e9alisent leur plein potentiel.<\/p>\n

\u00a0<\/p>\n

Huit recommandations pour les entreprises<\/h2>\n

\n1. Faites du leadership \u00e9quilibr\u00e9 entre les genres une r\u00e9alit\u00e9<\/p>\n

2. Adoptez le travail flexible<\/p>\n

3. Prolongez le cong\u00e9 parental<\/p>\n

4. Soutenez l\u2019\u00e9galit\u00e9 des genres dans l\u2019enseignement et la formation\u00a0<\/p>\n

5. Soutenez la sant\u00e9 physique et mentale des femmes<\/p>\n

6. Pr\u00e9venez et luttez contre la violence li\u00e9e aux genres<\/p>\n

7. Les hommes agissent comme des alli\u00e9s<\/p>\n

8. Prenez position en tant que marque.<\/p>\n

\u00a0<\/p>\n

\"\"<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

(Publireportage) Mars publie les r\u00e9sultats d\u2019une grande \u00ab\u00a0\u00e9tude d\u2019\u00e9coute\u00a0\u00bb \u00e0 grande \u00e9chelle men\u00e9e aupr\u00e8s de plus de 10 000 femmes dans 88 pays. Sous le hashtag #HereToBeHeard, l\u2019entreprise formule des recommandations pratiques pour faire de l\u2019\u00e9galit\u00e9 des genres une r\u00e9alit\u00e9. \u00a0 Changement structurel L\u2019enqu\u00eate mondiale #HereToBeHeard men\u00e9e aupr\u00e8s de 10 319 femmes dans 88 pays […]<\/p>\n","protected":false},"author":1,"featured_media":52106,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-52109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"\nComment Mars \u0153uvre \u00e0 l\u2019\u00e9galit\u00e9 des genres - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Mars publie les r\u00e9sultats d\u2019une grande \u00ab \u00e9tude d\u2019\u00e9coute \u00bb \u00e0 grande \u00e9chelle men\u00e9e aupr\u00e8s de plus de 10 000 femmes dans 88 pays. Sous le hashtag #HereToBeHeard, l\u2019entreprise formule des recommandations pratiques pour faire de l\u2019\u00e9galit\u00e9 des genres une r\u00e9alit\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/comment-mars-oeuvre-a-legalite-des-genres-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment Mars \u0153uvre \u00e0 l\u2019\u00e9galit\u00e9 des genres - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Mars publie les r\u00e9sultats d\u2019une grande \u00ab \u00e9tude d\u2019\u00e9coute \u00bb \u00e0 grande \u00e9chelle men\u00e9e aupr\u00e8s de plus de 10 000 femmes dans 88 pays. 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