{"id":52133,"date":"2021-11-05T15:59:55","date_gmt":"2021-11-05T15:59:55","guid":{"rendered":"https:\/\/www.retaildetail.be\/electro\/krefel-mise-sur-le-service-pour-son-magasin-bruxellois-2\/"},"modified":"2021-11-05T15:59:55","modified_gmt":"2021-11-05T15:59:55","slug":"krefel-mise-sur-le-service-pour-son-magasin-bruxellois-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/krefel-mise-sur-le-service-pour-son-magasin-bruxellois-2\/","title":{"rendered":"Kr\u00ebfel mise sur le service pour son magasin bruxellois"},"content":{"rendered":"<p>Le sp\u00e9cialiste de l\u2019\u00e9lectro <strong>Kr\u00ebfel<\/strong> a ouvert un nouveau magasin de 1 000 m\u00b2 dans le centre de Bruxelles le samedi 6 novembre. Le d\u00e9taillant y proposera du caf\u00e9 et des sandwichs, ainsi qu\u2019un service de taxi pour les clients sans voiture.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Par et pour les Bruxellois<\/h2>\n<p>Le nouveau magasin, situ\u00e9 sur l\u2019avenue de la Toison d\u2019or \u00e0 Ixelles, sera le 75e Kr\u00ebfel en Belgique et le quatri\u00e8me dans une des 19 communes de la capitale apr\u00e8s Anderlecht, Auderghem et Evere. En tout cas, vous ne pourrez pas le manquer\u00a0: la fa\u00e7ade est orn\u00e9e d\u2019une \u0153uvre g\u00e9ante r\u00e9alis\u00e9e par J\u00e9r\u00f4me Meynen et Antoine Detaille, un duo d\u2019artistes belges \u00e9galement connu sous le nom de Hell&rsquo;o. \u00c0 l\u2019int\u00e9rieur, un mur illustr\u00e9 par des artistes de \u00ab\u00a0La Minute Belge\u00a0\u00bb (maison d\u2019\u00e9dition Dupuis) racontera l\u2019histoire de Kr\u00ebfel.<\/p>\n<p>\u00a0<\/p>\n<p>Kr\u00ebfel a voulu un magasin fait par et pour les Bruxellois. Pour les d\u00e9monstrations culinaires, l\u2019enseigne collaborera avec le chef bruxellois Albert Verdeyen, du restaurant Stoemp. Les clients y trouveront aussi un coin caf\u00e9 avec du caf\u00e9 Mok torr\u00e9fi\u00e9 \u00e0 Bruxelles, des sandwichs garnis pr\u00e9par\u00e9s par Buddy \u2013 un voisin \u2013, des biscuits de Generous ou des pralines d\u2019Aubrion.<\/p>\n<p>\u00a0<\/p>\n<h2>Conseil<\/h2>\n<p>Ce magasin ultramoderne propose \u00e9galement un grand mur de t\u00e9l\u00e9vision qui offre une exp\u00e9rience cin\u00e9matographique, un Tech Bar, des tables d\u2019exp\u00e9rience multim\u00e9dia, un espace de relaxation et une vaste gamme de smartphones reconditionn\u00e9s. Sans oublier un service \u00ab\u00a0click &amp; collect\u00a0\u00bb et une coop\u00e9ration avec Cargo V\u00e9lo pour une livraison durable. Kr\u00ebfel a \u00e9galement conclu un partenariat avec Beego, une start-up qui installe ou configure des appareils au domicile des consommateurs.<\/p>\n<p>\u00a0<\/p>\n<p>Les clients en voiture ont droit \u00e0 une heure de stationnement gratuit. Mais comme des \u00e9tudes montrent que plus de la moiti\u00e9 des m\u00e9nages bruxellois n\u2019ont pas de voiture, ils pourront \u00e9galement utiliser Coursicab, un service de taxi qui ram\u00e8ne les clients chez eux avec leurs achats (uniquement sur le territoire des 19 communes bruxelloises).<\/p>\n<p>\u00a0<\/p>\n<p>\u00ab\u00a0La proximit\u00e9 d\u2019un magasin reste un facteur important dans l\u2019intention d\u2019achat\u00a0\u00bb, a d\u00e9clar\u00e9 Fr\u00e9d\u00e9ric Berghmans, directeur de la communication chez Kr\u00ebfel. \u00ab\u00a0Et si l\u2019aspect omnicanal est d\u00e9sormais essentiel pour le consommateur, il reste des produits que l\u2019on veut essayer, toucher et se faire expliquer par un sp\u00e9cialiste. Pour une t\u00e9l\u00e9vision, une machine \u00e0 laver ou m\u00eame un smartphone, le conseil en magasin reste indispensable pour certains de nos clients.\u00a0\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le sp\u00e9cialiste de l\u2019\u00e9lectro Kr\u00ebfel a ouvert un nouveau magasin de 1 000 m\u00b2 dans le centre de Bruxelles le samedi 6 novembre. Le d\u00e9taillant y proposera du caf\u00e9 et des sandwichs, ainsi qu\u2019un service de taxi pour les clients sans voiture. \u00a0 Par et pour les Bruxellois Le nouveau magasin, situ\u00e9 sur l\u2019avenue de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":52130,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-52133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kr\u00ebfel mise sur le service pour son magasin bruxellois - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Kr\u00ebfel a ouvert un nouveau magasin dans le centre de Bruxelles. 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