{"id":52141,"date":"2021-11-08T13:09:39","date_gmt":"2021-11-08T13:09:39","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/okay-ouvre-un-magasin-autonome-a-gand\/"},"modified":"2021-11-08T13:09:39","modified_gmt":"2021-11-08T13:09:39","slug":"okay-ouvre-un-magasin-autonome-a-gand","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/okay-ouvre-un-magasin-autonome-a-gand\/","title":{"rendered":"OKay ouvre un magasin autonome \u00e0 Gand"},"content":{"rendered":"<p>D\u00e8s demain, <strong>Colruyt Group<\/strong> testera <strong>OKay Direct<\/strong>, un concept de magasin innovant o\u00f9 les clients pourront faire leurs courses 24 heures sur 24 et 7 jours sur 7 dans le centre de Gand.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Libre-service 24 heures sur 24<\/h2>\n<p>Le nouveau magasin urbain, situ\u00e9 dans la Belfortstraat \u00e0 Gand, mise pleinement sur l\u2019autonomie et le libre-service. \u00ab\u00a0Afin de continuer \u00e0 servir nos clients de mani\u00e8re optimale, nous \u00e9tudions et d\u00e9veloppons en permanence des solutions innovantes garantissant une exp\u00e9rience en magasin simple, rapide et efficace\u00a0\u00bb, a d\u00e9clar\u00e9 Gert Somers, responsable des formules urbaines chez OKay.<\/p>\n<p>\u00a0<\/p>\n<p>D\u00e8s demain \u2013 le 9 novembre \u2013, les clients pourront visiter OKay Direct 24 heures sur 24 et 7 jours sur 7. Le client acc\u00e8de au magasin en scannant le code QR de son app ou de sa carte Xtra.\u00a0 La technologie enregistre automatiquement les produits que le client sort des rayons. En scannant \u00e0 nouveau le code QR \u00e0 la caisse, le montant final est calcul\u00e9 et le client peut payer \u00e9lectroniquement avant de quitter le magasin.<\/p>\n<p>\u00a0<\/p>\n<h2>Tests<\/h2>\n<p>Le premier OKay Direct s\u2019\u00e9tendra sur 150 m\u00b2 et proposera 650 r\u00e9f\u00e9rences de marques A et de marques propres. L\u2019assortiment comportera principalement de fruits et l\u00e9gumes frais, de la viande, du poisson, du pain et des plats pr\u00e9par\u00e9s. Les clients trouveront \u00e9galement quelques \u00ab\u00a0produits de d\u00e9pannage \u00a0\u00bbcomme du papier toilette et du dentifrice.<\/p>\n<p>\u00a0<\/p>\n<p>\u00ab\u00a0Ce projet pilote va nous permettre d\u2019\u00e9valuer la faisabilit\u00e9, la popularit\u00e9 et le succ\u00e8s d\u2019une telle formule de magasin dans un environnement urbain.\u00a0 Nous sommes convaincus que l\u2019int\u00e9r\u00eat pour ce genre de concept ne cesse de cro\u00eetre et qu\u2019il r\u00e9pond aux besoins \u00e9volutifs des clients.\u00a0 Nous entendons tester le concept de mani\u00e8re approfondie avant de le d\u00e9ployer dans d\u2019autres grandes villes\u00a0\u00bb, conclut Gert Somers.<\/p>\n<p>\nLa technologie utilis\u00e9e dans le magasin autonome a \u00e9t\u00e9 d\u00e9velopp\u00e9e en interne par Smart Technics, une start-up innovante du groupe Colruyt.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e8s demain, Colruyt Group testera OKay Direct, un concept de magasin innovant o\u00f9 les clients pourront faire leurs courses 24 heures sur 24 et 7 jours sur 7 dans le centre de Gand. \u00a0 Libre-service 24 heures sur 24 Le nouveau magasin urbain, situ\u00e9 dans la Belfortstraat \u00e0 Gand, mise pleinement sur l\u2019autonomie et le [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":52138,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-52141","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>OKay ouvre un magasin autonome \u00e0 Gand - RetailDetail 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