{"id":52156,"date":"2021-11-08T11:33:29","date_gmt":"2021-11-08T11:33:29","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/postnl-le-canari-dans-la-mine-la-livraison-de-colis-sessouffle\/"},"modified":"2021-11-08T11:33:29","modified_gmt":"2021-11-08T11:33:29","slug":"postnl-le-canari-dans-la-mine-la-livraison-de-colis-sessouffle","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/postnl-le-canari-dans-la-mine-la-livraison-de-colis-sessouffle\/","title":{"rendered":"PostNL, le canari dans la mine\u2009? La livraison de colis s\u2019essouffle"},"content":{"rendered":"

Ce n\u2019est pas tout \u00e0 fait inattendu, mais les derniers r\u00e9sultats de PostNL rendent le ph\u00e9nom\u00e8ne tr\u00e8s concret\u00a0: la bulle des colis, qui n\u2019a cess\u00e9 de s\u2019amplifier pendant la crise sanitaire, se d\u00e9gonfle. En cause\u00a0: le point d\u2019\u00e9quilibre entre les ventes physiques et les ventes en ligne s\u2019est l\u00e9g\u00e8rement d\u00e9plac\u00e9 au profit des premiers, et l\u2019\u00e9chappatoire de la TVA pour les produits \u00e0 bas prix en provenance de Chine a \u00e9t\u00e9 bouch\u00e9.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

Douche froide<\/h2>\n

PostNL a largement profit\u00e9 de la crise sanitaire. Le commerce \u00e9lectronique a d\u00e9coll\u00e9, en grande partie par n\u00e9cessit\u00e9 puisque les magasins physiques ont d\u00fb fermer \u00e0 plusieurs reprises. Et il fallait \u00e9videmment quelqu\u2019un pour livrer tous ces colis. Mais le dernier rapport trimestriel, comment\u00e9 par De Tijd aujourd\u2019hui<\/a>, fait l\u2019effet d\u2019une douche froide pour les actionnaires de l\u2019op\u00e9rateur postal n\u00e9erlandais.<\/p>\n

Non pas que ces r\u00e9sultats soient mauvais en soi. Le b\u00e9n\u00e9fice d\u2019exploitation de 23 millions d\u2019euros correspondait plus ou moins aux attentes. Mais ce chiffre cache un ralentissement de la croissance de la division Livraisons colis que les analystes n\u2019avaient pas envisag\u00e9 aussi net. Le taux croissance de 1,6% n\u2019est qu\u2019une p\u00e2le copie de l\u2019essor enregistr\u00e9 pendant la crise sanitaire.<\/p>\n

Impact plus marqu\u00e9 que pr\u00e9vu<\/h2>\n

\u00c9videmment, personne ne s\u2019attendait \u00e0 ce que ces taux de croissance se prolongent ind\u00e9finiment. Nous avions pr\u00e9venu il y a plus d\u2019un an que l\u2019\u00e2ge d\u2019or des colis bon march\u00e9 (notamment en provenance de Chine) ne durerait pas<\/a>. Mais le retour de balancier semble particuli\u00e8rement brutal.<\/p>\n

Herna Verhagen, la CEO de PostNL, ne s\u2019en cache pas. Le changement des r\u00e8gles de TVA pour les articles provenant de l\u2019ext\u00e9rieur de l\u2019UE (lisez\u00a0: de Chine) a presque ass\u00e9ch\u00e9 le flot de colis. Herna Verhagen estime que l\u2019impact de cette mesure est \u00ab\u00a0plus marqu\u00e9 que pr\u00e9vu\u00a0\u00bb. Mais la normalisation du comportement des consommateurs apr\u00e8s la p\u00e9riode de pand\u00e9mie la plus grave se fait \u00e9galement sentir. Il repr\u00e9sente 11 des 22 millions d\u2019euros du recul des b\u00e9n\u00e9fices de la division Livraison de colis.<\/p>\n

Quid de Bpost (et des boutiques en ligne locales)\u2009?<\/h2>\n

Chronique d\u2019une normalisation annonc\u00e9e, donc. Reste maintenant \u00e0 savoir dans quelle mesure ce choc s\u2019\u00e9tendra \u00e0 l\u2019ensemble secteur. \u00c0 cet \u00e9gard, rendez-vous est pris demain soir, quand Bpost publiera ses r\u00e9sultats. Et nous n\u2019avons pas encore parl\u00e9 de l\u2019autre facette de cette tendance\u00a0: profitera-t-elle aux boutiques en ligne locales, qui souffraient jusqu\u2019\u00e0 pr\u00e9sent d\u2019un lourd handicap concurrentiel face au flot de colis chinois bon march\u00e9\u2009?<\/p>\n","protected":false},"excerpt":{"rendered":"

Ce n\u2019est pas tout \u00e0 fait inattendu, mais les derniers r\u00e9sultats de PostNL rendent le ph\u00e9nom\u00e8ne tr\u00e8s concret\u00a0: la bulle des colis, qui n\u2019a cess\u00e9 de s\u2019amplifier pendant la crise sanitaire, se d\u00e9gonfle. En cause\u00a0: le point d\u2019\u00e9quilibre entre les ventes physiques et les ventes en ligne s\u2019est l\u00e9g\u00e8rement d\u00e9plac\u00e9 au profit des premiers, et […]<\/p>\n","protected":false},"author":1,"featured_media":52153,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[43],"company":[],"topic":[],"region":[],"class_list":["post-52156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","extra-plus"],"acf":[],"yoast_head":"\nPostNL, le canari dans la mine\u2009? 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