{"id":52218,"date":"2021-11-10T13:43:33","date_gmt":"2021-11-10T13:43:33","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/lue-confirme-une-amende-de-plusieurs-milliards-pour-google-shopping\/"},"modified":"2021-11-10T13:43:33","modified_gmt":"2021-11-10T13:43:33","slug":"lue-confirme-une-amende-de-plusieurs-milliards-pour-google-shopping","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/lue-confirme-une-amende-de-plusieurs-milliards-pour-google-shopping\/","title":{"rendered":"L&#039;UE confirme une amende de plusieurs milliards pour Google Shopping"},"content":{"rendered":"<p>En appel, l&rsquo;Europe a \u00e0 nouveau condamn\u00e9 <strong>Google<\/strong> pour distorsion de la concurrence : selon un juge europ\u00e9en, le moteur de recherche favorise son propre service de comparaison de prix, Google Shopping, et doit par cons\u00e9quent payer une amende de 2,42 milliards d&rsquo;euros.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Abus de pouvoir persistant ?<\/h2>\n<p>Depuis plusieurs ann\u00e9es, les sites et les applications de comparaison des prix mettaient de l&rsquo;ordre dans le chaos de la vente en ligne, en r\u00e9pertoriant les diff\u00e9rents fournisseurs d&rsquo;un m\u00eame produit par ordre de prix. Ainsi, les consommateurs pouvaient voir en un coup d&rsquo;\u0153il o\u00f9 commander le moins cher.<\/p>\n<p>\u00a0<\/p>\n<p>Aujourd&rsquo;hui, cependant, le comparateur de prix Google Shopping r\u00e8gne en ma\u00eetre, \u00e0 tel point que 41 sites europ\u00e9ens de comparaison de prix et de produits ont implor\u00e9 la Commission europ\u00e9enne d&rsquo;intervenir contre l&rsquo;\u00ab\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/g%C3%A9n%C3%A9ral\/les-comparateurs-de-prix-appellent-%C3%A0-lintervention-contre-google\" target=\"_blank\" rel=\"noopener\">abus de pouvoir persistant<\/a> de Google\u00a0\u00bb. \u00ab\u00a0Google continue d\u2019avoir le droit d\u2019int\u00e9grer sa propre comparaison de prix directement dans les pages de r\u00e9sultats de recherche\u00a0\u00bb, se sont-ils plaints.<\/p>\n<p>\u00a0<\/p>\n<h2>Des ajustements d\u00e9j\u00e0 r\u00e9alis\u00e9s<\/h2>\n<p>En 2017, l\u2019autorit\u00e9 de la concurrence de la Commission europ\u00e9enne leur avait donn\u00e9 raison : selon la Commission, il \u00e9tait injuste que Google place les r\u00e9sultats de recherche de Google Shopping en t\u00eate lorsque les consommateurs recherchent un produit, alors que les autres comparateurs de prix, boutiques en ligne et plateformes n&rsquo;apparaissent qu&rsquo;apr\u00e8s. Et ce n\u2019est pas tout : la sentence pour une telle distorsion de la concurrence \u00e9tait une amende de 2,42 milliards d&rsquo;euros.<\/p>\n<p>\u00a0<\/p>\n<p>La soci\u00e9t\u00e9 m\u00e8re, Alphabet, a imm\u00e9diatement fait appel de cette d\u00e9cision, mais a \u00e9t\u00e9 d\u00e9bout\u00e9e par le Tribunal de l&rsquo;Union europ\u00e9enne. L&rsquo;amende doit \u00eatre pay\u00e9e. Google continue pourtant \u00e0 protester : \u00ab\u00a0Nous avions d\u00e9j\u00e0 proc\u00e9d\u00e9 \u00e0 des ajustements en 2017 <a href=\"https:\/\/www.vrt.be\/vrtnws\/nl\/2021\/11\/10\/google-moet-europese-miljardenboete-voor-concurrentievervalsing\/\" target=\"_blank\" rel=\"noopener\">conform\u00e9ment \u00e0 la d\u00e9cision<\/a> de la Commission europ\u00e9enne. Cette approche fonctionne avec succ\u00e8s depuis trois ans et g\u00e9n\u00e8re des milliards de clics pour plus de 700 services d\u2019achat\u00a0\u00bb, a d\u00e9clar\u00e9 le porte-parole, Michiel Sallaets, \u00e0 VRT NWS. Le g\u00e9ant des moteurs de recherche a d\u00e9clar\u00e9 qu&rsquo;il \u00e9tudiait la d\u00e9cision et qu&rsquo;il pourrait faire appel devant la Cour europ\u00e9enne de justice.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En appel, l&rsquo;Europe a \u00e0 nouveau condamn\u00e9 Google pour distorsion de la concurrence : selon un juge europ\u00e9en, le moteur de recherche favorise son propre service de comparaison de prix, Google Shopping, et doit par cons\u00e9quent payer une amende de 2,42 milliards d&rsquo;euros. \u00a0 Abus de pouvoir persistant ? Depuis plusieurs ann\u00e9es, les sites et [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-52218","post","type-post","status-publish","format-standard","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;UE confirme une amende de plusieurs milliards pour Google Shopping - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"En appel, l&#039;Europe a \u00e0 nouveau condamn\u00e9 Google pour distorsion de la concurrence : selon un juge, le moteur de recherche favorise son propre comparateur de prix.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/lue-confirme-une-amende-de-plusieurs-milliards-pour-google-shopping\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L&#039;UE confirme une amende de plusieurs milliards pour Google Shopping - 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