{"id":52245,"date":"2021-11-12T09:25:08","date_gmt":"2021-11-12T09:25:08","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/le-singles-day-etablit-un-nouveau-petit-record\/"},"modified":"2021-11-12T09:25:08","modified_gmt":"2021-11-12T09:25:08","slug":"le-singles-day-etablit-un-nouveau-petit-record","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/le-singles-day-etablit-un-nouveau-petit-record\/","title":{"rendered":"Le Singles\u2019 Day \u00e9tablit un nouveau (petit) record"},"content":{"rendered":"<p><span style=\"background-color:white\">Le \u00ab\u00a011.11 Global Shopping Festival\u00a0\u00bb d&rsquo;<strong>Alibaba<\/strong>, plus connu sous le nom de Singles&rsquo; Day, a \u00e9tabli un nouveau record, malgr\u00e9 un ralentissement \u00e9vident de la croissance. Selon le g\u00e9ant chinois du e-commerce, ce n&rsquo;est toutefois pas une mauvaise chose car cette \u00e9dition \u00e9tait principalement ax\u00e9e sur la durabilit\u00e9 et les produits verts.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Ralentissement de la croissance<\/span><\/h2>\n<p><span style=\"background-color:white\">Alibaba a cl\u00f4tur\u00e9 l&rsquo;\u00e9v\u00e9nement, qui s&rsquo;est transform\u00e9 en une fr\u00e9n\u00e9sie d&rsquo;achats de onze jours, avec un volume de ventes brut \u00e9quivalent \u00e0 73,8 milliards d&rsquo;euros. Il s&rsquo;agit d&rsquo;un nouveau record, mais parall\u00e8lement la croissance a \u00e9t\u00e9 limit\u00e9e \u00e0 8 %, le chiffre le plus bas depuis des ann\u00e9es. Selon Emerce, cela s\u2019explique en partie par la baisse de la croissance \u00e9conomique en Chine. En outre, la concurrence d&rsquo;autres entreprises s&rsquo;est accrue, notamment parce que les autorit\u00e9s chinoises\u00a0<a href=\"https:\/\/www.emerce.nl\/nieuws\/eerst-geen-dubbele-groeicijfers-singles-day\" target=\"_blank\" rel=\"noopener\">ont pris des mesures<\/a>\u00a0pour contrer la position dominante d&rsquo;Alibaba.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Alibaba souligne surtout les objectifs plus larges de l&rsquo;\u00e9v\u00e9nement : le responsable marketing, Chris Tung, a insist\u00e9 sur le fait que la valeur r\u00e9elle du 11.11 va au-del\u00e0 des simples chiffres de vente et qu&rsquo;il peut \u00e9galement jouer un r\u00f4le dans le modelage de l&rsquo;avenir de la consommation. \u00ab\u00a011.11, c\u2019est la mani\u00e8re dont nous pouvons tirer le meilleur parti de la technologie innovante d&rsquo;Alibaba pour aider les marques et les commer\u00e7ants \u00e0 stimuler une croissance durable et inclusive de mani\u00e8re plus efficace\u00a0\u00bb, a-t-il d\u00e9clar\u00e9.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Cette ann\u00e9e, le Singles\u2019 Day \u00e9tait donc \u00e9galement plac\u00e9 sous le signe de la durabilit\u00e9. Les produits \u00e9cologiques ont \u00e9t\u00e9 mis en avant et Alibaba a distribu\u00e9 pour 100 millions de yuans (14 millions d&rsquo;euros) de bons verts pour encourager les achats durables. 2,5 millions d&rsquo;acheteurs auraient opt\u00e9 pour des produits verts lors de la derni\u00e8re \u00e9dition du 11.11, un chiffre cependant presque insignifiant sur les 900 millions ( !) de Chinois qui participent au Singles&rsquo; Day selon Alibaba.<\/span><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le \u00ab\u00a011.11 Global Shopping Festival\u00a0\u00bb d&rsquo;Alibaba, plus connu sous le nom de Singles&rsquo; Day, a \u00e9tabli un nouveau record, malgr\u00e9 un ralentissement \u00e9vident de la croissance. Selon le g\u00e9ant chinois du e-commerce, ce n&rsquo;est toutefois pas une mauvaise chose car cette \u00e9dition \u00e9tait principalement ax\u00e9e sur la durabilit\u00e9 et les produits verts. \u00a0 Ralentissement de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":52242,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-52245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le Singles\u2019 Day \u00e9tablit un nouveau (petit) record - RetailDetail BE<\/title>\n<meta name=\"description\" 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