{"id":52320,"date":"2021-11-16T14:38:01","date_gmt":"2021-11-16T14:38:01","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/decathlon-et-kiabi-annulent-egalement-le-black-friday\/"},"modified":"2021-11-16T14:38:01","modified_gmt":"2021-11-16T14:38:01","slug":"decathlon-et-kiabi-annulent-egalement-le-black-friday","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/decathlon-et-kiabi-annulent-egalement-le-black-friday\/","title":{"rendered":"D\u00e9cathlon et Kiabi annulent \u00e9galement le Black Friday"},"content":{"rendered":"<p>Les retailers sont de plus en plus nombreux \u00e0 renoncer au Black Friday\u00a0: ils lui pr\u00e9f\u00e8rent une alternative plus durable ou profitent de l\u2019occasion pour lancer un \u00e9v\u00e9nement \u00e0 caract\u00e8re social.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Campagne de collecte<\/h2>\n<p>Cette ann\u00e9e, <strong>Decathlon<\/strong> organisera un \u00ab\u00a0Back Friday\u00a0\u00bb en lieu et place du Black Friday. Du 25 au 28 novembre, la r\u00e9utilisation et le recyclage seront \u00e0 l\u2019honneur chez le sp\u00e9cialiste des articles de sport. \u00ab\u00a0Alors que le mode de consommation actuel est principalement ax\u00e9 sur l\u2019utilisation \u00e0 court terme et l\u2019achat d\u2019un nouveau produit plut\u00f4t que la r\u00e9paration de l\u2019ancien, nous voulons encourager la r\u00e9utilisation, comme nous le faisons avec notre initiative \u201cSecond Life\u201d\u00a0\u00bb, a d\u00e9clar\u00e9 Arnaud De Coster, responsable de Second Life Retail.<\/p>\n<p>\u00a0<\/p>\n<p>Pendant les quatre jours que durera l\u2019\u00e9v\u00e9nement, les clients pourront \u00e9changer d\u2019anciens articles de sport contre des bons d\u2019achat et des points sur leur carte de fid\u00e9lit\u00e9. Les produits en question sont r\u00e9par\u00e9s, puis revendus \u00e0 des prix avantageux. Ceux qui sont vraiment inutilisables partiront pour un centre de recyclage.<\/p>\n<p>\u00a0<\/p>\n<h2>Repas gratuits<\/h2>\n<p><strong>Kiabi<\/strong> ignorera \u00e9galement le Black Friday, mais la cha\u00eene de mode organisera plusieurs actions de solidarit\u00e9. En Belgique, Kiabi soutient les Restos du C\u0153ur, une organisation qui vise \u00e0 lutter contre la pauvret\u00e9 en distribuant des repas chauds. Le vendredi 26 et le samedi 27 novembre, la marque de mode leur fera don de 0,5 euro par commande. Kiabi esp\u00e8re pouvoir financer au moins mille repas pour des familles belges dans le besoin.<\/p>\n<p>\u00a0<\/p>\n<p>\u00ab\u00a0Avec cette action de soutien, nous voulons donner au Black Friday une signification diff\u00e9rente, une signification qui correspond \u00e0 notre programme de responsabilit\u00e9 sociale Kiabi Life. Notre Good Friday combine deux \u00ab\u2009biens\u2009\u00bb\u00a0: nous proposons une mode de qualit\u00e9 \u00e0 petit prix et nous impliquons nos clients dans une action de solidarit\u00e9\u00a0\u00bb, a comment\u00e9 Doriane Magnus, Leader Marketing chez Kiabi Belgique.<\/p>\n<p>\u00a0<\/p>\n<h2>R\u00e9parations<\/h2>\n<p>La marque de mode belge <strong>Xandres<\/strong> avait d\u00e9j\u00e0 annonc\u00e9 qu\u2019elle ne participerait pas au festival du shopping. En lieu et place, la marque offrira des <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/pourquoi-xandres-ne-participe-pas-au-black-friday\" target=\"_blank\" rel=\"noopener\">r\u00e9parations gratuites<\/a> pendant le Black Friday.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les retailers sont de plus en plus nombreux \u00e0 renoncer au Black Friday\u00a0: ils lui pr\u00e9f\u00e8rent une alternative plus durable ou profitent de l\u2019occasion pour lancer un \u00e9v\u00e9nement \u00e0 caract\u00e8re social. \u00a0 Campagne de collecte Cette ann\u00e9e, Decathlon organisera un \u00ab\u00a0Back Friday\u00a0\u00bb en lieu et place du Black Friday. Du 25 au 28 novembre, la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":52317,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-52320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>D\u00e9cathlon et Kiabi annulent \u00e9galement le Black Friday - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Les retailers sont de plus en plus nombreux \u00e0 renoncer au Black Friday. 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