{"id":52431,"date":"2021-11-19T15:57:26","date_gmt":"2021-11-19T15:57:26","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/spar-lambrechts-aide-les-supermarches-a-operer-en-ligne-2\/"},"modified":"2021-11-19T15:57:26","modified_gmt":"2021-11-19T15:57:26","slug":"spar-lambrechts-aide-les-supermarches-a-operer-en-ligne-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/spar-lambrechts-aide-les-supermarches-a-operer-en-ligne-2\/","title":{"rendered":"Spar Lambrechts aide les supermarch\u00e9s \u00e0 op\u00e9rer en ligne"},"content":{"rendered":"<p>Les magasins <strong>Spar<\/strong> sous licence <strong>Lambrechts<\/strong> peuvent d\u00e9sormais vendre en ligne. La centrale de magasins de proximit\u00e9 ouvrira une boutique en ligne \u00e0 laquelle les entrepreneurs ind\u00e9pendants pourront adh\u00e9rer.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Libre \u00e0 vous de vous brancher<\/h2>\n<p>Spar Lambrechts se met en ligne\u00a0: \u00e0 partir d\u2019aujourd\u2019hui, la centrale Spar bas\u00e9e \u00e0 Tongres met un module de boutique en ligne \u00e0 la disposition des exploitants de magasin affili\u00e9s. Les Spar et Spar Express pourront ainsi proposer leur propre boutique en ligne via <a href=\"https:\/\/sparonline.be\/welcome\">sparonline.be<\/a> ; les consommateurs choisiront sur le site web m\u00eame le magasin aupr\u00e8s duquel ils souhaitent passer commande. Le supermarch\u00e9 de Helchteren est le premier \u00e0 permettre aux clients de commander en ligne via le site.\u00a0<\/p>\n<p>\nL\u2019objectif est que tous les propri\u00e9taires de magasins Spar de Lambrechts puissent rejoindre la plate-forme \u00e0 terme. L\u2019initiative suscite d\u00e9j\u00e0 un grand int\u00e9r\u00eat, dit-on \u00e0 Tongres. Apr\u00e8s que la pand\u00e9mie a dop\u00e9 aux activit\u00e9s en ligne, la centrale a compris la n\u00e9cessit\u00e9 d\u2019un tel concept. Des groupes de travail ont abord\u00e9 toutes les questions importantes, comme la conception du front-end, la collecte de donn\u00e9es, la photographie des produits et le lien avec le syst\u00e8me ERP central.<\/p>\n<p>\u00a0<\/p>\n<h2>Choix et prix<\/h2>\n<p>L\u2019objectif n\u2019\u00e9tait cependant pas de fournir une solution standardis\u00e9e, car ce sont \u00ab\u00a0l\u2019ancrage local et les fers de lance \u00e9labor\u00e9s dans le magasin qui caract\u00e9risent avant tout les supermarch\u00e9s et sup\u00e9rettes de quartier Spar\u00a0\u00bb. Le module permet donc aux d\u00e9taillants de choisir leur gamme de produits, leurs tarifs et leurs m\u00e9thodes de livraison et d\u2019enl\u00e8vement, y compris en ligne.<\/p>\n<p>\nTous les \u00e9tablissements Spar ne pourront cependant pas utiliser la boutique en ligne\u00a0: en Belgique, la formule de magasins est d\u00e9tenue en licence par Lambrechts et <strong>Colruyt Group<\/strong>. Et la nouvelle boutique en ligne ne sera accessible qu\u2019\u00e0 la centaine de magasins affili\u00e9s \u00e0 Lambrechts. Colruyt Retail Partners ne dispose pas encore d\u2019e-commerce organis\u00e9 pour ses exploitants de supermarch\u00e9s, bien qu\u2019un certain nombre d\u2019entre eux acceptent les commandes en ligne.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les magasins Spar sous licence Lambrechts peuvent d\u00e9sormais vendre en ligne. La centrale de magasins de proximit\u00e9 ouvrira une boutique en ligne \u00e0 laquelle les entrepreneurs ind\u00e9pendants pourront adh\u00e9rer. \u00a0 Libre \u00e0 vous de vous brancher Spar Lambrechts se met en ligne\u00a0: \u00e0 partir d\u2019aujourd\u2019hui, la centrale Spar bas\u00e9e \u00e0 Tongres met un module de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":52428,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-52431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Spar Lambrechts aide les supermarch\u00e9s \u00e0 op\u00e9rer en ligne - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Les magasins Spar sous licence Lambrechts peuvent d\u00e9sormais vendre en ligne. 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