{"id":52435,"date":"2021-11-22T08:47:00","date_gmt":"2021-11-22T08:47:00","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/carrefour-supprime-les-catalogues-papier-a-paris-et-a-lyon\/"},"modified":"2021-11-22T08:47:00","modified_gmt":"2021-11-22T08:47:00","slug":"carrefour-supprime-les-catalogues-papier-a-paris-et-a-lyon","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/carrefour-supprime-les-catalogues-papier-a-paris-et-a-lyon\/","title":{"rendered":"Carrefour supprime les catalogues papier \u00e0 Paris et \u00e0 Lyon"},"content":{"rendered":"<p>Le 17 janvier 2022, la cha\u00eene fran\u00e7aise de supermarch\u00e9s <strong>Carrefour <\/strong>ne distribuera plus de catalogues non adress\u00e9s \u00e0 Paris et \u00e0 Lyon. Avec cette initiative, le d\u00e9taillant veut lutter contre le gaspillage.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Alternatives num\u00e9riques<\/h2>\n<p>\u00c0 l&rsquo;avenir, le d\u00e9taillant souhaite informer ses clients des promotions et des offres autant que possible au travers des canaux num\u00e9riques. Sur le site web de Carrefour, ces derniers peuvent choisir comment ils souhaitent recevoir leurs catalogues (e-mail, sms, WhatsApp&#8230;). Toutefois, les clients qui en feront express\u00e9ment la demande pourront recevoir la version papier, qui leur sera alors envoy\u00e9e par la poste. En outre, les catalogues seront toujours disponibles \u00e0 l&rsquo;entr\u00e9e des magasins.<\/p>\n<p>\u00a0<\/p>\n<p>Selon la cha\u00eene de supermarch\u00e9s, trop de catalogues partent directement dans la corbeille \u00e0 papier ou dans la poubelle. Le d\u00e9taillant veut mettre fin \u00e0 ce gaspillage et introduire progressivement le nouveau syst\u00e8me dans toute la France.<\/p>\n<p>\u00a0<\/p>\n<h2>Projets tests<\/h2>\n<p>Pour tester cette initiative, Carrefour a d\u00e9j\u00e0 supprim\u00e9 les catalogues papier \u00e0 Lille et Soyaux, entre autres, au cours des derniers mois. Dans les villes, une large majorit\u00e9 \u00e9tait favorable aux catalogues num\u00e9riques, mais dans les zones plus rurales, de nombreux clients \u00e9taient encore tr\u00e8s attach\u00e9s aux catalogues papier.<\/p>\n<p>\nL&rsquo;avenir du catalogue papier est un sujet d\u2019actualit\u00e9 en France. Les cha\u00eenes de supermarch\u00e9s Syst\u00e8me U et Auchan, entre autres, ont d\u00e9j\u00e0 lanc\u00e9 des projets pilotes pour num\u00e9riser leurs catalogues et r\u00e9duire la distribution physique.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le 17 janvier 2022, la cha\u00eene fran\u00e7aise de supermarch\u00e9s Carrefour ne distribuera plus de catalogues non adress\u00e9s \u00e0 Paris et \u00e0 Lyon. Avec cette initiative, le d\u00e9taillant veut lutter contre le gaspillage. \u00a0 Alternatives num\u00e9riques \u00c0 l&rsquo;avenir, le d\u00e9taillant souhaite informer ses clients des promotions et des offres autant que possible au travers des canaux [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":52432,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-52435","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Carrefour supprime les catalogues papier \u00e0 Paris et \u00e0 Lyon - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"En 2022, la cha\u00eene Carrefour ne distribuera plus de catalogues non adress\u00e9s \u00e0 Paris et \u00e0 Lyon. 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