{"id":52439,"date":"2021-11-22T09:45:43","date_gmt":"2021-11-22T09:45:43","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/adidas-ouvre-son-premier-flagship-store-outdoor-au-benelux\/"},"modified":"2021-11-22T09:45:43","modified_gmt":"2021-11-22T09:45:43","slug":"adidas-ouvre-son-premier-flagship-store-outdoor-au-benelux","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/adidas-ouvre-son-premier-flagship-store-outdoor-au-benelux\/","title":{"rendered":"Adidas ouvre son premier flagship store outdoor \u00e0 Munich"},"content":{"rendered":"<p><strong>Adidas Terrex<\/strong>, la division outdoor de la marque de sport allemande, a inaugur\u00e9 son premier flagship store europ\u00e9en \u00e0 Munich \u00e0 la fin de la semaine derni\u00e8re. Le magasin qui met l\u2019accent sur la durabilit\u00e9 se veut un lieu de rencontre de la communaut\u00e9 locale des amateurs de plein air.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>\u00ab\u00a0Le magasin le plus durable jamais cr\u00e9\u00e9\u00a0\u00bb<\/h2>\n<p>Sur une surface de vente de 370 m\u00b2, le retailer proposera l\u2019ensemble de la gamme Adidas Terrex. La boutique cr\u00e9\u00e9e en \u00e9troite collaboration avec les athl\u00e8tes Terrex proposera des produits de randonn\u00e9e et d\u2019alpinisme, ainsi que de l\u2019\u00e9quipement pour le trail running, le VTT et les sports d\u2019hiver.<\/p>\n<p>\u00a0<\/p>\n<p>Selon Adidas, le magasin, situ\u00e9 dans la Sendlinger Stra\u00dfe, en plein centre de Munich, met l\u2019accent sur la durabilit\u00e9, la num\u00e9risation et la communaut\u00e9. La conception durable du magasin, avec des mat\u00e9riaux \u00e9conomes en ressources et recyclables, associ\u00e9e \u00e0 des innovations num\u00e9riques \u2013 notamment un mur de chaussures interactif \u2013 doit jeter les bases d\u2019une exp\u00e9rience client in\u00e9gal\u00e9e. Adidas \u00e9voque m\u00eame son \u00ab\u00a0magasin le plus durable jamais con\u00e7u\u00a0\u00bb.<\/p>\n<p>\u00a0<\/p>\n<p>Le nouveau magasin doit \u00e9galement servir de lieu de rencontre pour la communaut\u00e9 locale d\u2019amateurs de loisirs en plein air. Des \u00e9v\u00e9nements, ateliers ou conf\u00e9rences auront lieu tous les jeudis soir \u00e0 l\u2019int\u00e9rieur et \u00e0 l\u2019ext\u00e9rieur du magasin.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adidas Terrex, la division outdoor de la marque de sport allemande, a inaugur\u00e9 son premier flagship store europ\u00e9en \u00e0 Munich \u00e0 la fin de la semaine derni\u00e8re. Le magasin qui met l\u2019accent sur la durabilit\u00e9 se veut un lieu de rencontre de la communaut\u00e9 locale des amateurs de plein air. \u00a0 \u00ab\u00a0Le magasin le plus [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":52436,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-52439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adidas ouvre son premier flagship store outdoor \u00e0 Munich - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Adidas Terrex, la division outdoor de la marque de sport allemande, a ouvert son premier flagship store europ\u00e9en \u00e0 Munich. 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