{"id":52447,"date":"2021-11-22T11:49:27","date_gmt":"2021-11-22T11:49:27","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/nike-saventure-dans-le-metavers\/"},"modified":"2021-11-22T11:49:27","modified_gmt":"2021-11-22T11:49:27","slug":"nike-saventure-dans-le-metavers","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/nike-saventure-dans-le-metavers\/","title":{"rendered":"Nike s\u2019aventure dans le m\u00e9tavers"},"content":{"rendered":"<p><strong>Nike<\/strong> a d\u00e9voil\u00e9 un monde virtuel appel\u00e9 \u00ab\u00a0Nikeland\u00a0\u00bb sur la plateforme de jeu <strong>Roblox <\/strong>jeudi dernier. Le g\u00e9ant du sport est ainsi une des premi\u00e8res grandes marques \u00e0 entrer dans le m\u00e9tavers.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>\u00c9v\u00e9nements virtuels<\/h2>\n<p>Nikeland s\u2019inspire du si\u00e8ge r\u00e9el de la soci\u00e9t\u00e9 dans l\u2019Oregon. Les visiteurs peuvent actuellement y jouer \u00e0 chat perch\u00e9, \u00e0 la balle au prisonnier et au sol en lave, mais aussi concevoir leurs propres mini-jeux.<\/p>\n<p>\u00a0<\/p>\n<p>\u00c0 terme, Nike souhaite int\u00e9grer des moments in-play lors d\u2019\u00e9v\u00e9nements sportifs mondiaux comme la Coupe du monde ou le Super Bowl. La marque de sport continuera \u00e0 mettre \u00e0 jour le monde virtuel, notamment en y <a href=\"https:\/\/www.cnbc.com\/2021\/11\/18\/nike-teams-up-with-roblox-to-create-a-virtual-world-called-nikeland-.html\" target=\"_blank\" rel=\"noopener\">int\u00e9grant des athl\u00e8tes et des produits<\/a>, rapporte CNBC.<\/p>\n<p>\u00a0<\/p>\n<p>Nikeland comprend \u00e9galement un showroom num\u00e9rique, o\u00f9 les utilisateurs pourront \u00e9quiper leur avatar d\u2019une tenue Nike sp\u00e9ciale. Les visiteurs pourront \u00e9galement d\u00e9couvrir les derniers produits de la marque.<\/p>\n<p>\u00a0<\/p>\n<p>Le m\u00e9tavers, terme \u00e0 la mode dans le secteur des technologies depuis que <strong>Facebook<\/strong> s\u2019est rebaptis\u00e9 <strong>Meta<\/strong>, est un monde virtuel partag\u00e9 o\u00f9 les utilisateurs peuvent interagir avec d\u2019autres personnes, assister \u00e0 des concerts et faire des achats num\u00e9riques sous la forme d\u2019avatars.<\/p>\n<p>\u00a0<\/p>\n<h2>Terrain d\u2019essai id\u00e9al<\/h2>\n<p>Pour des entreprises comme Nike, le m\u00e9tavers offre la possibilit\u00e9 de pr\u00e9senter la marque aux enfants d\u00e8s leur plus jeune \u00e2ge. En outre, le monde num\u00e9rique est le terrain d\u2019essai id\u00e9al pour les nouveaux produits. \u00ab\u00a0S\u2019ils voient qu\u2019un groupe d\u2019enfants porte un article donn\u00e9 sur Nikeland, ils le sortiront aussit\u00f4t dans le monde physique\u00a0\u00bb, a expliqu\u00e9 Sam Poser, analyste chez <strong>Williams Trading<\/strong>.<\/p>\n<p>\u00a0<\/p>\n<p>Le g\u00e9ant des v\u00eatements de sport s\u2019est pr\u00e9par\u00e9 au m\u00e9tavers en toute discr\u00e9tion ces derniers mois. Au d\u00e9but du mois, Nike a ainsi d\u00e9pos\u00e9 plusieurs demandes de <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/nike-pr%C3%A9pare-son-entr%C3%A9e-dans-le-m%C3%A9tavers\" target=\"_blank\" rel=\"noopener\">nouvelles marques<\/a> dans l\u2019intention de vendre \u00e0 terme des chaussures et des v\u00eatements virtuels.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nike a d\u00e9voil\u00e9 un monde virtuel appel\u00e9 \u00ab\u00a0Nikeland\u00a0\u00bb sur la plateforme de jeu Roblox jeudi dernier. Le g\u00e9ant du sport est ainsi une des premi\u00e8res grandes marques \u00e0 entrer dans le m\u00e9tavers. \u00a0 \u00c9v\u00e9nements virtuels Nikeland s\u2019inspire du si\u00e8ge r\u00e9el de la soci\u00e9t\u00e9 dans l\u2019Oregon. Les visiteurs peuvent actuellement y jouer \u00e0 chat perch\u00e9, \u00e0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":52444,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-52447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nike s\u2019aventure dans le m\u00e9tavers - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Nike a d\u00e9voil\u00e9 un monde virtuel appel\u00e9 Nikeland sur la plateforme de jeu Roblox. 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