{"id":52469,"date":"2021-11-23T09:12:31","date_gmt":"2021-11-23T09:12:31","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/carlsberg-a-la-relance-disparition-de-la-version-belge-2\/"},"modified":"2021-11-23T09:12:31","modified_gmt":"2021-11-23T09:12:31","slug":"carlsberg-a-la-relance-disparition-de-la-version-belge-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/carlsberg-a-la-relance-disparition-de-la-version-belge-2\/","title":{"rendered":"Carlsberg \u00e0 la relance : disparition de la version belge"},"content":{"rendered":"<p><strong>Carlsberg<\/strong> va remplacer la version belge de sa bi\u00e8re blonde par la recette standard internationale caract\u00e9ris\u00e9e par une teneur en alcool plus faible. Les ventes de la bi\u00e8re danoise n\u2019ont cess\u00e9 de baisser ces derni\u00e8res d\u00e9cennies.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>5\u00a0% d\u2019alcool<\/h2>\n<p>Cet ajustement signifie que la teneur en alcool de la Carlsberg belge passera de 5,5 \u00e0 5\u00a0%. La version locale de la bi\u00e8re qui a \u00e9t\u00e9 commercialis\u00e9e en Belgique pendant de nombreuses ann\u00e9es sera en effet remplac\u00e9e par la version standard internationale au d\u00e9but de l\u2019ann\u00e9e prochaine.<\/p>\n<p>\u00a0<\/p>\n<p>Selon Guy Vlaeminck, directeur g\u00e9n\u00e9ral de l\u2019importateur <strong>Horeca Logistic Services<\/strong> (HLS), les bi\u00e8res plus l\u00e9g\u00e8res se portent de mieux en mieux. \u00ab\u00a0Il n\u2019est donc <a href=\"https:\/\/www.tijd.be\/ondernemen\/voeding-drank\/minder-alcohol-in-belgische-carlsberg\/10348124.html\" target=\"_blank\" rel=\"noopener\">plus n\u00e9cessaire de brasser une bi\u00e8re distincte pour la Belgique<\/a>\u00a0\u00bb, a-t-il d\u00e9clar\u00e9 au Tijd.<\/p>\n<p>\u00a0<\/p>\n<h2>\u00c9conomies d\u2019\u00e9chelle<\/h2>\n<p>\u00c9videmment, cette d\u00e9cision a des motivations financi\u00e8res. La production d\u2019une bi\u00e8re distincte pour le petit march\u00e9 belge est co\u00fbteuse. En choisissant la version internationale, HLS et Carlsberg r\u00e9alisent d\u2019importantes \u00e9conomies d\u2019\u00e9chelle. En outre, les accises dues par HLS sont moins \u00e9lev\u00e9es pour les bi\u00e8res plus l\u00e9g\u00e8res.<\/p>\n<p>\u00a0<\/p>\n<p>Et le d\u00e9clin des ventes de Carlsberg dans notre pays justifiait de moins en moins cet investissement dans une version belge. La lager danoise a atteint son apog\u00e9e dans les ann\u00e9es 1970, avec des ventes annuelles de 376 000 hectolitres. En 2019, les ventes \u00e9taient retomb\u00e9es \u00e0 85 000 hectolitres. L\u2019\u00e9clatement de la crise sanitaire l\u2019ann\u00e9e derni\u00e8re a \u00e9t\u00e9 un autre coup dur, car la marque est tr\u00e8s d\u00e9pendante de l\u2019horeca.<\/p>\n<p>\u00a0<\/p>\n<h2>Mise \u00e0 jour<\/h2>\n<p>\u00c0 pr\u00e9sent que la version internationale de la pils sera commercialis\u00e9e en Belgique, les innovations et les nouveaut\u00e9s arriveront plus rapidement dans notre pays. Le l\u00e9ger retard habituel par le pass\u00e9 va dispara\u00eetre. Par exemple, la \u00ab\u00a0nouvelle\u00a0\u00bb Carlsberg sera propos\u00e9e dans des bouteilles et des verres diff\u00e9rents l\u2019ann\u00e9e prochaine, des ajustements qui ont d\u00e9j\u00e0 \u00e9t\u00e9 mis en \u0153uvre en 2019 certains autres pays.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Carlsberg va remplacer la version belge de sa bi\u00e8re blonde par la recette standard internationale caract\u00e9ris\u00e9e par une teneur en alcool plus faible. Les ventes de la bi\u00e8re danoise n\u2019ont cess\u00e9 de baisser ces derni\u00e8res d\u00e9cennies. \u00a0 5\u00a0% d\u2019alcool Cet ajustement signifie que la teneur en alcool de la Carlsberg belge passera de 5,5 \u00e0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":52466,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-52469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Carlsberg \u00e0 la relance : disparition de la version belge - RetailDetail BE<\/title>\n<meta name=\"description\" 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