{"id":52497,"date":"2021-11-24T16:10:37","date_gmt":"2021-11-24T16:10:37","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/le-zeeman-nouveau-arrive-en-belgique-2\/"},"modified":"2021-11-24T16:10:37","modified_gmt":"2021-11-24T16:10:37","slug":"le-zeeman-nouveau-arrive-en-belgique-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/le-zeeman-nouveau-arrive-en-belgique-2\/","title":{"rendered":"Le Zeeman \u00ab nouveau \u00bb arrive en Belgique"},"content":{"rendered":"<p><strong>Zeeman<\/strong> teste \u00e9galement son nouveau concept de magasin 3.0 en Belgique\u00a0: le discounter textile a ouvert deux magasins r\u00e9nov\u00e9s \u00e0 Deurne et Alost ce mercredi matin.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>R\u00e9actions enthousiastes<\/h2>\n<p>Zeeman a ouvert <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/voici-comment-zeeman-rafra%C3%AEchit-sa-formule-de-magasin\">son premier magasin de ce type<\/a> il y a quinze jours \u00e0 Ermelo, aux Pays-Bas. L\u2019int\u00e9rieur plus moderne refl\u00e8te mieux le positionnement actuel de la cha\u00eene. Un \u00e9tablissement \u00e0 Helmond a suivi la semaine pass\u00e9e, et ce sont \u00e0 pr\u00e9sent deux magasins belges qui rouvrent selon la formule 3.0\u00a0: Deurne (un \u00e9tablissement XL plus important) et Alost.<br \/>\n\u00a0<\/p>\n<p>Le nouvel am\u00e9nagement est plus clair, avec l\u2019assortiment fixe le long des murs et les offres temporaires au centre du magasin. La banni\u00e8re jaune famili\u00e8re fait place \u00e0 des illustrations \u00e9pur\u00e9es en noir et blanc. Le nouveau mobilier permet une plus grande vari\u00e9t\u00e9 dans les pr\u00e9sentations et l\u2019environnement de la caisse est adapt\u00e9 \u00e0 une future formule click &amp; collect.<br \/>\n\u00a0<\/p>\n<p>Les premi\u00e8res r\u00e9actions sont enthousiastes, a d\u00e9clar\u00e9 le CEO Erik-Jan Mares. \u00ab\u00a0Les clients sont tr\u00e8s satisfaits, ils d\u00e9couvrent de nouveaux produits. Le chiffre d\u2019affaires d\u00e9passe les attentes et la nouvelle configuration n\u2019accro\u00eet pas la charge de travail des employ\u00e9s, au contraire.\u00a0\u00bb<br \/>\n\u00a0<\/p>\n<p>Zeeman veut maintenant prendre trois \u00e0 quatre mois pour \u00e9valuer le nouveau concept, avant d\u2019en reprendre le d\u00e9ploiement. Le retailer fait construire et r\u00e9nove une centaine de magasins par an en Europe.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zeeman teste \u00e9galement son nouveau concept de magasin 3.0 en Belgique\u00a0: le discounter textile a ouvert deux magasins r\u00e9nov\u00e9s \u00e0 Deurne et Alost ce mercredi matin. \u00a0 R\u00e9actions enthousiastes Zeeman a ouvert son premier magasin de ce type il y a quinze jours \u00e0 Ermelo, aux Pays-Bas. L\u2019int\u00e9rieur plus moderne refl\u00e8te mieux le positionnement actuel [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":52494,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-52497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le Zeeman \u00ab nouveau \u00bb arrive en Belgique - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Zeeman teste \u00e9galement son nouveau concept de magasin 3.0 en Belgique : le discounter a ouvert deux magasins r\u00e9nov\u00e9s \u00e0 Deurne 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