{"id":52604,"date":"2021-11-29T13:12:13","date_gmt":"2021-11-29T13:12:13","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/delhaize-complete-son-reseau-de-supermarches-au-luxembourg\/"},"modified":"2021-11-29T13:12:13","modified_gmt":"2021-11-29T13:12:13","slug":"delhaize-complete-son-reseau-de-supermarches-au-luxembourg","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/delhaize-complete-son-reseau-de-supermarches-au-luxembourg\/","title":{"rendered":"Delhaize compl\u00e8te son r\u00e9seau de supermarch\u00e9s au Luxembourg"},"content":{"rendered":"<p><strong>Delhaize<\/strong> poursuit son expansion au Grand-Duch\u00e9 de Luxembourg\u00a0: apr\u00e8s l\u2019ouverture d\u2019un nouveau supermarch\u00e9 dans le canton de Capellen au d\u00e9but du mois, l\u2019enseigne pr\u00e9voit deux autres magasins en 2022.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>\u00ab\u00a0Pleasure food shopping\u00a0\u00bb<\/h2>\n<p>Le dernier supermarch\u00e9 Delhaize qui a ouvert ses portes \u00e0 Capellen d\u00e9but novembre met l\u2019accent sur la commodit\u00e9, l\u2019inspiration et l\u2019innovation. \u00ab\u00a0De nombreuses \u00e9tudes le montrent\u00a0: le format de l\u2019hypermarch\u00e9 est en difficult\u00e9\u00a0\u00bb, explique C\u00e9dric Gonnet, Country Manager de Delhaize Luxembourg, \u00e0 Paperjam. \u00ab\u00a0Les clients veulent de la proximit\u00e9, et <a href=\"https:\/\/paperjam.lu\/article\/delhaize-vise-59-magasins-ici-\" target=\"_blank\" rel=\"noopener\">nous nous positionnons sur un shopping alimentaire \u201cplaisir\u201d<\/a> plut\u00f4t que la corv\u00e9e obligatoire<strong>.\u00a0\u00bb<\/strong><\/p>\n<p>\u00a0<\/p>\n<p>La concurrence dans la zone de chalandise n\u2019est pas n\u00e9gligeable avec la pr\u00e9sence de <strong>Cactus<\/strong>, <strong>Pall Food Market<\/strong>, <strong>Match<\/strong> et <strong>Aldi<\/strong>, alors qu\u2019un <strong>Lidl <\/strong>s\u2019ajoutera en \u00e9t\u00e9. \u00ab\u00a0Nous estimons avoir une offre diff\u00e9rente de celle de nos concurrents, avec nos trois marques propres qui couvrent tous les segments et des niches de produits diff\u00e9rents\u00a0\u00bb, assure le responsable.<\/p>\n<p>\u00a0<\/p>\n<h2>Physique<\/h2>\n<p>Fort de 57 implantations au Luxembourg, Delhaize poursuit sa strat\u00e9gie de pr\u00e9sence dans un rayon de cinq \u00e0 dix minutes de trajet des principaux bassins d\u2019habitation du pays \u00ab\u00a0Il reste encore trois ou quatre magasins potentiels, mais nous restons attentifs aux \u00e9volutions du pays aussi bien au niveau d\u00e9mographique qu\u2019au niveau des infrastructures.\u00a0\u00bb<\/p>\n<p>\u00a0<\/p>\n<p>Deux des \u00ab\u00a0angles morts\u00a0\u00bb seront bient\u00f4t combl\u00e9s\u00a0: en avril 2022, un nouveau Delhaize Proxy ouvrira ses portes \u00e0 Dippach, et \u00e0 la fin de l\u2019ann\u00e9e prochaine, un nouveau magasin sera inaugur\u00e9 \u00e0 Luxembourg-Hamm.<\/p>\n<p>\u00a0<\/p>\n<p>En renfor\u00e7ant son r\u00e9seau, Delhaize se positionne clairement sur le commerce physique. \u00ab\u00a0Nous estimons que lorsque l\u2019on se situe \u00e0 cinq kilom\u00e8tres ou cinq minutes de chaque client luxembourgeois, une offre web peut certes simplifier la vie du client, mais n\u2019est pas indispensable au Luxembourg.\u00a0\u00bb, conclut C\u00e9dric Gonnet.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Delhaize poursuit son expansion au Grand-Duch\u00e9 de Luxembourg\u00a0: apr\u00e8s l\u2019ouverture d\u2019un nouveau supermarch\u00e9 dans le canton de Capellen au d\u00e9but du mois, l\u2019enseigne pr\u00e9voit deux autres magasins en 2022. \u00a0 \u00ab\u00a0Pleasure food shopping\u00a0\u00bb Le dernier supermarch\u00e9 Delhaize qui a ouvert ses portes \u00e0 Capellen d\u00e9but novembre met l\u2019accent sur la commodit\u00e9, l\u2019inspiration et l\u2019innovation. \u00ab\u00a0De [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":52601,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-52604","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Delhaize compl\u00e8te son r\u00e9seau de supermarch\u00e9s au Luxembourg - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Delhaize poursuit son expansion au Grand-Duch\u00e9 de Luxembourg : apr\u00e8s l\u2019ouverture d\u2019un nouveau supermarch\u00e9 dans le canton de Capellen au d\u00e9but du mois, l\u2019enseigne 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