{"id":52659,"date":"2021-12-01T10:31:43","date_gmt":"2021-12-01T10:31:43","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/le-black-friday-est-mort-vive-le-cyber-5\/"},"modified":"2021-12-01T10:31:43","modified_gmt":"2021-12-01T10:31:43","slug":"le-black-friday-est-mort-vive-le-cyber-5","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/le-black-friday-est-mort-vive-le-cyber-5\/","title":{"rendered":"Le Black Friday est mort, vive le Cyber 5"},"content":{"rendered":"<p>Les sc\u00e8nes d\u2019\u00e9meute du Black Friday appartiennent-elles au pass\u00e9\u2009? Il pourrait \u00eatre remplac\u00e9 par le \u00ab\u00a0Cyber 5\u00a0\u00bb\u00a0: presque une semaine enti\u00e8re de bonnes affaires, y compris en dehors des heures d\u2019ouverture.\u00a0<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Cyber 5<\/h2>\n<p>Il y a quelques ann\u00e9es encore, le Black Friday \u00e9tait surtout connu par les reportages r\u00e9alis\u00e9s aux \u00c9tats-Unis. Mais aujourd\u2019hui que la grand-messe annuelle du shopping a atteint le reste du monde, elle semble d\u00e9j\u00e0 appartenir au pass\u00e9. Aux \u00c9tats-Unis, le nombre de visiteurs qui ont franchi les portes des magasins a recul\u00e9 de pr\u00e8s d\u2019un quart par rapport \u00e0 2019 (derni\u00e8re ann\u00e9e avant l\u2019\u00e9pid\u00e9mie), et la fr\u00e9quentation a m\u00eame baiss\u00e9 de 90% le jour de Thanksgiving.<\/p>\n<p>\u00a0<\/p>\n<p>Ce n\u2019est pas une surprise, car la plupart des grandes cha\u00eenes de magasins \u00e9taient rest\u00e9es ferm\u00e9es pour Thanksgiving. Ceux qui voulaient faire des achats pendant le jour f\u00e9ri\u00e9 l\u2019ont fait en ligne\u00a0: aujourd\u2019hui, <a href=\"https:\/\/www.modernretail.co\/retailers\/the-days-of-lining-up-at-stores-for-black-friday-deals-may-be-over\/\" target=\"_blank\" rel=\"noopener\">le shopping ne se limite pas aux heures d\u2019ouverture<\/a>, a expliqu\u00e9 Brian Cornell, CEO de Target, \u00e0 ses collaborateurs. C\u2019est \u00e0 la fois un des grands enseignements de la pand\u00e9mie de l\u2019an pass\u00e9 et la \u00ab\u00a0nouvelle normalit\u00e9\u00a0\u00bb.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Le rush traditionnel n\u2019a pas eu lieu pendant le week-end\u00a0: en raison de probl\u00e8mes d\u2019approvisionnement, de la pand\u00e9mie et de la p\u00e9nurie de main-d\u2019\u0153uvre, les retailers et les marques mettent tout en \u0153uvre pour \u00e9taler les achats de fin d\u2019ann\u00e9e et les bonnes affaires sur une plus longue p\u00e9riode. Aux \u00c9tats-Unis, les expressions \u00ab\u00a0Cyber 5\u00a0\u00bb et \u00ab\u00a0Turkey 5\u00a0\u00bb sont ainsi de plus en plus courantes\u00a0: non plus un simple vendredi, mais <a href=\"https:\/\/www.forbes.com\/sites\/kirimasters\/2021\/11\/28\/brands-see-underwhelming-sales-growth-on-amazons-black-friday\/\" target=\"_blank\" rel=\"noopener\">cinq jours de remises et d\u2019offres<\/a> \u00e0 la fois en ligne et dans les magasins physiques.<\/p>\n<p>\u00a0<\/p>\n<h2>Covid<\/h2>\n<p>M\u00eame s\u2019il ne faut pas ignorer l\u2019effet Covid-19 cette ann\u00e9e\u00a0: les pays qui avaient \u00e9t\u00e9 relativement \u00e9pargn\u00e9s par la quatri\u00e8me vague en ont largement profit\u00e9 pour pr\u00e9parer No\u00ebl, avec la perspective de le f\u00eater pour la premi\u00e8re fois depuis deux ans. Au Royaume-Uni, les Britanniques ont d\u00e9pens\u00e9 un <a href=\"https:\/\/www.theguardian.com\/business\/2021\/nov\/26\/uk-poised-for-record-black-friday-sales\" target=\"_blank\" rel=\"noopener\">quart de plus que l\u2019ann\u00e9e derni\u00e8re<\/a> lors du Black Friday, notamment en v\u00eatements et produits de beaut\u00e9. Les d\u00e9penses ont m\u00eame d\u00e9pass\u00e9 de 2,4% celles 2019. Le <a href=\"https:\/\/www.nzherald.co.nz\/business\/black-friday-sales-shoot-up-to-record-levels-despite-covid-19\/UHRC62MGSV3H4XDIOBDXX6YSA4\/\" target=\"_blank\" rel=\"noopener\">Black Friday a \u00e9galement donn\u00e9 lieu \u00e0 des ventes records<\/a> en Nouvelle-Z\u00e9lande.<\/p>\n<p>\u00a0<\/p>\n<p>Cependant, les ruptures de stock et les difficult\u00e9s logistiques ont g\u00e9n\u00e9ralement pes\u00e9 sur les bonnes affaires cette ann\u00e9e\u00a0: aux \u00c9tats-Unis, les remises ont \u00e9t\u00e9 exceptionnellement faibles\u2009; en Grande-Bretagne et en Europe, de nombreux grands retailers ont d\u00e9lib\u00e9r\u00e9ment renonc\u00e9 au Black Friday. Les g\u00e9ants britanniques Marks &amp; Spencer et Next ont tout simplement ignor\u00e9 le Black Friday, tandis que des enseignes comme Dille &amp; Kamille et Decathlon en ont fait <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/g%C3%A9n%C3%A9ral\/green-good-tant-que-ce-n%E2%80%99est-pas-black-friday\" target=\"_blank\" rel=\"noopener\">un Green Friday<\/a> avec des collectes de fonds et des conseils \u00e9cologiques.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les sc\u00e8nes d\u2019\u00e9meute du Black Friday appartiennent-elles au pass\u00e9\u2009? Il pourrait \u00eatre remplac\u00e9 par le \u00ab\u00a0Cyber 5\u00a0\u00bb\u00a0: presque une semaine enti\u00e8re de bonnes affaires, y compris en dehors des heures d\u2019ouverture.\u00a0 \u00a0 Cyber 5 Il y a quelques ann\u00e9es encore, le Black Friday \u00e9tait surtout connu par les reportages r\u00e9alis\u00e9s aux \u00c9tats-Unis. Mais aujourd\u2019hui que [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":52656,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[43],"company":[],"topic":[],"region":[],"class_list":["post-52659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","extra-plus"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le Black Friday est mort, vive le Cyber 5 - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Les sc\u00e8nes d\u2019\u00e9meute du Black Friday appartiennent-elles au pass\u00e9\u2009? 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