{"id":52667,"date":"2021-12-01T11:21:15","date_gmt":"2021-12-01T11:21:15","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/malgre-la-polemique-le-black-friday-continue-de-battre-des-records-2\/"},"modified":"2021-12-01T11:21:15","modified_gmt":"2021-12-01T11:21:15","slug":"malgre-la-polemique-le-black-friday-continue-de-battre-des-records-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/malgre-la-polemique-le-black-friday-continue-de-battre-des-records-2\/","title":{"rendered":"Malgr\u00e9 la pol\u00e9mique, le Black Friday continue de battre des records"},"content":{"rendered":"

Malgr\u00e9 l\u2019opposition d\u2019un nombre croissant de retailers, le Black Friday a battu de nouveaux records. En Belgique, les ventes ont augment\u00e9 de 12%, m\u00eame si ce chiffre dot \u00eatre nuanc\u00e9.\u00a0<\/p>\n

<\/p>\n

\u00a0<\/p>\n

Toute la semaine.<\/h2>\n

Oubliez le \u00ab\u00a0Black Friday\u00a0\u00bb, affirme le sp\u00e9cialiste des paiements Klarna\u00a0: la journ\u00e9e des bonnes affaires s\u2019\u00e9tend de plus en plus sur une semaine enti\u00e8re<\/a> (voire plus). Les Belges commencent m\u00eame \u00e0 accro\u00eetre leurs achats en pr\u00e9vision des f\u00eates d\u00e8s septembre, avec un pic pendant les huit jours allant du lundi pr\u00e9c\u00e9dant le Black Friday au lundi suivant. Ce dernier est connu depuis un certain temps sous le nom de \u00ab\u00a0Cyber Monday\u00a0\u00bb, mais les ventes ont enregistr\u00e9 une croissance particuli\u00e8rement nette (+51%) le premier lundi cette ann\u00e9e.\u00a0<\/p>\n

\u00a0<\/p>\n

Les chiffres records du Black Friday sont d\u2019autant plus \u00e9tonnants qu\u2019un nombre croissant de retailers semblent prendre leurs distances de ce festin des bonnes affaires<\/a>. Mais il y a un \u00ab\u00a0mais\u00a0\u00bb\u00a0: si leurs initiatives durables se traduisent par des ventes, celles-ci seront \u00e9galement comptabilis\u00e9es dans le total \u00ab\u00a0ordinaire\u00a0\u00bb …\u00a0<\/p>\n

\u00a0<\/p>\n

L\u2019impact du Black Friday est toutefois relativement limit\u00e9, selon le sp\u00e9cialiste des paiements CCV\u00a0: le nombre de transactions n\u2019a augment\u00e9 que d\u2019un quart par rapport \u00e0 un vendredi normal. Et le Cyber Monday n\u2019est pas en cause\u00a0: la grande journ\u00e9e des achats en ligne a un effet \u00ab\u00a0presque n\u00e9gligeable\u00a0\u00bb. D\u00e9sormais, le gros des ventes \u2013 y compris en ligne \u2013 s\u2019effectue durant la semaine pr\u00e9c\u00e9dant le Black Friday.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Malgr\u00e9 l\u2019opposition d\u2019un nombre croissant de retailers, le Black Friday a battu de nouveaux records. En Belgique, les ventes ont augment\u00e9 de 12%, m\u00eame si ce chiffre dot \u00eatre nuanc\u00e9.\u00a0 \u00a0 Toute la semaine. Oubliez le \u00ab\u00a0Black Friday\u00a0\u00bb, affirme le sp\u00e9cialiste des paiements Klarna\u00a0: la journ\u00e9e des bonnes affaires s\u2019\u00e9tend de plus en plus sur […]<\/p>\n","protected":false},"author":1,"featured_media":52665,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-52667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"\nMalgr\u00e9 la pol\u00e9mique, le Black Friday continue de battre des records - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Malgr\u00e9 l\u2019opposition d\u2019un nombre croissant de retailers, le Black Friday a battu des records. 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