{"id":52713,"date":"2021-12-02T15:00:05","date_gmt":"2021-12-02T15:00:05","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/six-belges-sur-dix-achetent-doccasion-2\/"},"modified":"2021-12-02T15:00:05","modified_gmt":"2021-12-02T15:00:05","slug":"six-belges-sur-dix-achetent-doccasion-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/six-belges-sur-dix-achetent-doccasion-2\/","title":{"rendered":"Six Belges sur dix ach\u00e8tent d\u2019occasion"},"content":{"rendered":"<p>Une \u00e9tude europ\u00e9enne men\u00e9e par le sp\u00e9cialiste de l\u2019e-commerce <strong>Veepee<\/strong> sur les achats d\u2019occasion montre que les Belges d\u00e9passent largement la moyenne europ\u00e9enne.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>V\u00eatements et meubles<\/h2>\n<p>En septembre, le sp\u00e9cialiste des ventes flash Veepee a interrog\u00e9 plus de 6 000 personnes en Belgique, aux Pays-Bas, en France, en Espagne, en Italie, en Allemagne et en Suisse sur leur comportement en mati\u00e8re d\u2019achats (d\u2019occasion). Conclusion\u00a0: 59% des Belges ach\u00e8tent r\u00e9guli\u00e8rement des articles d\u2019occasion, une proportion nettement sup\u00e9rieure \u00e0 la moyenne europ\u00e9enne (40%). Les Pays-Bas aussi se situent au-dessus de la moyenne (43%).<\/p>\n<p>\u00a0<\/p>\n<p>Les Belges le font principalement pour des raisons \u00e9conomiques (75%) et dans une moindre mesure pour des raisons \u00e9cologiques (59%). Les produits d\u2019occasion les plus populaires sont les v\u00eatements, les meubles et les articles de d\u00e9coration. Aux Pays-Bas, les meubles arrivent en t\u00eate.<\/p>\n<p>\u00a0<\/p>\n<p>3% des Belges ach\u00e8tent exclusivement des v\u00eatements d\u2019occasion. Et ils sont pr\u00e8s d\u2019un sur deux \u00e0 acheter des v\u00eatements d\u2019occasion plusieurs fois par an. Ceux qui n\u2019ach\u00e8tent jamais d\u2019occasion n\u2019y sont pas habitu\u00e9s, pr\u00e9f\u00e8rent le neuf ou ne font pas confiance aux vendeurs.<\/p>\n<p>\u00a0<\/p>\n<h2>Applications<\/h2>\n<p>Pour acheter d\u2019occasion, les Belges font surtout appel aux applications et sites web sp\u00e9cialis\u00e9s (comme <strong>Vinted<\/strong>). Cette tendance est tr\u00e8s marqu\u00e9e dans toute l\u2019Europe. Les market places (de type <strong>2ememain.be<\/strong>) arrivent en deuxi\u00e8me position. Seuls 32% des acheteurs se rendent \u00e9galement dans des magasins d\u2019occasion physiques.<\/p>\n<p>\u00a0<\/p>\n<p>Veepee a command\u00e9 l\u2019\u00e9tude apr\u00e8s avoir d\u00e9velopp\u00e9 deux concepts circulaires en France\u00a0: Re-turn et Re-cycle. Les deux projets seront d\u00e9ploy\u00e9s dans le Benelux en 2022. Au Benelux, le sp\u00e9cialiste de l\u2019e-commerce a d\u00e9j\u00e0 lanc\u00e9 \u00ab\u00a0The Survivors\u00a0\u00bb, pour vendre des produits en parfait \u00e9tat, mais dont l\u2019emballage est endommag\u00e9.<\/p>\n<p>\u00a0<\/p>\n<p>\u00ab\u00a0Ces nouveaux concepts nous permettent de r\u00e9inventer notre m\u00e9tier d\u2019origine, donner une seconde vie aux produits des marques et r\u00e9pondre aux envies de nos membres d\u2019aller vers de la seconde main. Ce principe de circularit\u00e9 est dans l\u2019ADN de Veepee\u00a0\u00bb, d\u00e9clare Jacques-Antoine Granjon, CEO de Veepee.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une \u00e9tude europ\u00e9enne men\u00e9e par le sp\u00e9cialiste de l\u2019e-commerce Veepee sur les achats d\u2019occasion montre que les Belges d\u00e9passent largement la moyenne europ\u00e9enne. \u00a0 V\u00eatements et meubles En septembre, le sp\u00e9cialiste des ventes flash Veepee a interrog\u00e9 plus de 6 000 personnes en Belgique, aux Pays-Bas, en France, en Espagne, en Italie, en Allemagne et [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":52711,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-52713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Six Belges sur dix ach\u00e8tent d\u2019occasion - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Une \u00e9tude europ\u00e9enne men\u00e9e par le sp\u00e9cialiste de l\u2019e-commerce Veepee sur les achats d\u2019occasion montre que les Belges d\u00e9passent largement la moyenne europ\u00e9enne.\" \/>\n<meta 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