{"id":52721,"date":"2021-12-02T16:04:40","date_gmt":"2021-12-02T16:04:40","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/pas-de-chocolate-circus-tonys-chocolonely-mais-une-organisation-de-vente-belge\/"},"modified":"2021-12-02T16:04:40","modified_gmt":"2021-12-02T16:04:40","slug":"pas-de-chocolate-circus-tonys-chocolonely-mais-une-organisation-de-vente-belge","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/pas-de-chocolate-circus-tonys-chocolonely-mais-une-organisation-de-vente-belge\/","title":{"rendered":"Pas de Chocolate Circus Tony&#039;s Chocolonely mais une organisation de vente belge"},"content":{"rendered":"<p><span style=\"background-color:white\">Le chiffre d&rsquo;affaires du chocolatier \u00e9thique\u00a0<strong>Tony&rsquo;s Chocolonely<\/strong>\u00a0a pour la premi\u00e8re fois d\u00e9pass\u00e9 les 100 millions d&rsquo;euros, mais l&rsquo;entreprise a enregistr\u00e9 des pertes.\u00a0Le projet d&rsquo;une usine avec une montagne russe est remplac\u00e9 par une organisation de vente belge. \u00a0<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Reprise<\/span><\/h2>\n<p><span style=\"background-color:white\">L&rsquo;entreprise qui s&rsquo;est donn\u00e9 pour mission de produire du chocolat \u00e9quitable et 100 % sans esclavage a r\u00e9alis\u00e9 un chiffre d&rsquo;affaires mondial de 109,6 millions d&rsquo;euros, soit une augmentation de pr\u00e8s de 25 % par rapport \u00e0 l&rsquo;exercice pr\u00e9c\u00e9dent. La marge brute a d\u00e9pass\u00e9 l&rsquo;objectif en passant de 42,4 % \u00e0 46,2 %, a indiqu\u00e9 le chocolatier dans son rapport annuel.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Mais, revers de la m\u00e9daille :\u00a0en raison d&rsquo;une s\u00e9rie de co\u00fbts exceptionnels, dont l\u2019<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/tonys-chocolonely-acquiert-une-chocolaterie-belge\" target=\"_blank\" rel=\"noopener\">acquisition de l&rsquo;usine belge Althaea-De Laet \u00e0 Borsbeek<\/a>\u00a0et les co\u00fbts associ\u00e9s aux projets d\u2019<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/tony%E2%80%99s-chocolonely-souhaite-une-montagne-russe-et-un-nouveau-propri%C3%A9taire\">une spectaculaire chocolaterie avec une montagne russe<\/a>\u00a0\u00e0 Zaandam, le Tony&rsquo;s Chocolonely Chocolate Circus, le chocolatier a enregistr\u00e9 une perte de 4,7 millions d&rsquo;euros.\u00a0Hors co\u00fbts et amortissements ponctuels, le b\u00e9n\u00e9fice net s&rsquo;\u00e9l\u00e8ve \u00e0 environ 1 million d&rsquo;euros.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Par cons\u00e9quent, cette usine ne verra pas le jour.\u00a0L&rsquo;entreprise pr\u00e9voit d&rsquo;investir les fonds ainsi lib\u00e9r\u00e9s dans la notori\u00e9t\u00e9 de la marque et dans la sensibilisation aux probl\u00e8mes qui touchent l&rsquo;industrie du chocolat.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Changement de strat\u00e9gie<\/span><\/h2>\n<p><span style=\"background-color:white\">Tony&rsquo;s ne se d\u00e9veloppe plus sur son march\u00e9 d&rsquo;origine hollandais et souhaite d\u00e9sormais se concentrer sur l&rsquo;expansion internationale. L&rsquo;entreprise alloue des fonds pour renforcer les \u00e9quipes locales : Tony&rsquo;s lancera ses activit\u00e9s de vente, de distribution et de marketing \u00e0 partir du 1er janvier en Belgique.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Enfin, le chocolatier veut augmenter l&rsquo;impact sur les producteurs de cacao.\u00a0L&rsquo;entreprise a achet\u00e9 jusqu&rsquo;\u00e0 87 % de f\u00e8ves de cacao en plus par l&rsquo;interm\u00e9diaire de sa plateforme Open Chain, une initiative qui permet \u00e0 d&rsquo;autres marques de fabriquer du chocolat selon les cinq principes de partenariat de Tony. Des partenaires comme\u00a0<strong>Albert Heijn<\/strong>,\u00a0<strong>Aldi<\/strong>,\u00a0<strong>Jokolade<\/strong>\u00a0et\u00a0<strong>Vly Foods<\/strong>\u00a0ont achet\u00e9 conjointement 237 % de f\u00e8ves en plus via la plateforme.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le chiffre d&rsquo;affaires du chocolatier \u00e9thique\u00a0Tony&rsquo;s Chocolonely\u00a0a pour la premi\u00e8re fois d\u00e9pass\u00e9 les 100 millions d&rsquo;euros, mais l&rsquo;entreprise a enregistr\u00e9 des pertes.\u00a0Le projet d&rsquo;une usine avec une montagne russe est remplac\u00e9 par une organisation de vente belge. \u00a0 \u00a0 Reprise L&rsquo;entreprise qui s&rsquo;est donn\u00e9 pour mission de produire du chocolat \u00e9quitable et 100 % sans [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":52718,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-52721","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pas de Chocolate Circus Tony&#039;s Chocolonely mais une organisation de vente belge - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le chiffre d&#039;affaires du chocolatier \u00e9thique Tony&#039;s Chocolonely a pour la premi\u00e8re fois d\u00e9pass\u00e9 les 100 millions d&#039;euros, mais l&#039;entreprise a 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