{"id":52740,"date":"2021-12-03T11:37:35","date_gmt":"2021-12-03T11:37:35","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/cinq-jours-de-fermeture-pour-team-building-les-retailers-aussi-doivent-oser-2\/"},"modified":"2021-12-03T11:37:35","modified_gmt":"2021-12-03T11:37:35","slug":"cinq-jours-de-fermeture-pour-team-building-les-retailers-aussi-doivent-oser-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/cinq-jours-de-fermeture-pour-team-building-les-retailers-aussi-doivent-oser-2\/","title":{"rendered":"Cinq jours de fermeture pour team-building : \u00ab\u00a0Les retailers aussi doivent oser \u00bb"},"content":{"rendered":"<p><strong>Runners&rsquo; Lab<\/strong>, l\u2019enseigne sp\u00e9cialis\u00e9e dans le running, a pris une mesure \u00e9tonnante le mois dernier. Le fondateur Koen Wilssens a ferm\u00e9 ses cinq \u00e9tablissements pendant autant de jours pour emmener la presque totalit\u00e9 de ses employ\u00e9s en team-building en Espagne. Fou ou g\u00e9nie\u2009? \u00ab\u00a0\u00c0 long terme, une telle initiative ne pr\u00e9sente que des avantages\u00a0\u00bb, affirme Koen Wilssens.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Crise sanitaire<\/h2>\n<p>\u00ab\u00a0Les ann\u00e9es pr\u00e9c\u00e9dentes, nous organisions toujours un week-end de team-building en automne\u00a0\u00bb, a explique Wilssens \u00e0 RetailDetail. \u00ab\u00a0\u00c0 l\u2019\u00e9poque, nous partions le samedi soir et restions jusqu\u2019au lundi soir, ce qui signifie que nos magasins \u00e9taient \u00e9galement ferm\u00e9s pendant une journ\u00e9e.\u00a0\u00bb<br \/>\n\u00a0<\/p>\n<p>Mais cette ann\u00e9e, Runners&rsquo; Lab est pass\u00e9 \u00e0 la vitesse sup\u00e9rieure \u2013 et la crise sanitaire n\u2019y est pas \u00e9trang\u00e8re. \u00ab\u00a0Tout le monde s\u2019est retrouv\u00e9 sur le pont et nous avons d\u00e9ploy\u00e9 de gros efforts pour \u00e9tendre imm\u00e9diatement nos services en ligne\u00a0\u00bb, poursuit Koen Wilssens. \u00ab\u00a0De nombreux collaborateurs se sont port\u00e9s volontaires pour aider \u00e0 faire tourner l\u2019entreprise malgr\u00e9 tout. Nous avions des agendas bien remplis pour aider les clients sur rendez-vous, et avec les mesures sanitaires, les conditions de travail n\u2019\u00e9taient pas agr\u00e9ables.\u00a0\u00bb<br \/>\n\u00a0<\/p>\n<p>En outre, Runners&rsquo; Lab a accueilli une vingtaine de nouveaux salari\u00e9s pendant la p\u00e9riode de confinement, et en raison des circonstances, ils n\u2019avaient pas encore eu l\u2019occasion de faire la connaissance de leurs coll\u00e8gues, en particulier des autres magasins.<br \/>\n\u00a0<\/p>\n<h2>Pas unique, mais original<\/h2>\n<p>Koen Wilssens souligne qu\u2019il n\u2019a pas vol\u00e9 l\u2019id\u00e9e. \u00ab\u00a0Je ne vais certainement pas clamer que nous avons fait quelque chose d\u2019unique, mais nous n\u2019avons pas puis\u00e9 cette id\u00e9e ailleurs.\u00a0\u00bb Il ne craignait pas l\u2019impact financier. \u00ab\u00a0Nous offrons un tel service \u00e0 nos clients qu\u2019ils ne vont pas nous abandonner pour quelques jours de fermeture\u00a0\u00bb, sourit-il. \u00ab\u00a0Il y aura \u00e9videmment des r\u00e9percussions sur nos r\u00e9sultats mensuels, mais je ne crains pas un impact sur notre chiffre d\u2019affaires sur l\u2019ensemble de l\u2019ann\u00e9e.\u00a0\u00bb<br \/>\n\u00a0<\/p>\n<p>Et le personnel a-t-il appr\u00e9ci\u00e9 un si long voyage\u2009? \u00ab\u00a0Lorsque nous l\u2019avons annonc\u00e9, certains se sont pos\u00e9 des questions pratiques, notamment concernant l\u2019organisation \u00e0 la maison. L\u2019arr\u00eat complet de nos op\u00e9rations a \u00e9galement suscit\u00e9 quelques inqui\u00e9tudes ici et l\u00e0. Mais finalement, presque tout le monde est parti, et ceux qui sont rest\u00e9s \u00e0 la maison se sont relay\u00e9s pour g\u00e9rer la boutique en ligne.\u00a0\u00bb<br \/>\n\u00a0<\/p>\n<h2>R\u00e9actions positives de clients<\/h2>\n<p>L\u2019initiative n\u2019a pas provoqu\u00e9 la col\u00e8re de nombreux clients, au contraire. \u00ab\u00a0Avant, il nous arrivait d\u2019avoir un client d\u00e9\u00e7u qui restait plant\u00e9 devant un magasin ferm\u00e9 pendant une journ\u00e9e de formation\u00a0\u00bb, explique Koen Wilssens. Cette fois, les r\u00e9actions ont majoritairement positives, et certains clients l\u2019ont f\u00e9licit\u00e9 pour son audace.<br \/>\n\u00a0<\/p>\n<p>Car s\u2019il n\u2019est pas rare que des entreprises organisent des \u00e9v\u00e9nements de team-building de plusieurs jours dans d\u2019autres secteurs, cela semble beaucoup moins \u00e9vident pour un d\u00e9taillant. Mais Koen Wilssens pense r\u00e9it\u00e9rer l\u2019exp\u00e9rience \u00e0 l\u2019avenir, m\u00eame s\u2019il ne compte pas le faire tous les ans. \u00ab\u00a0Il sera difficile d\u2019\u00e9galer ce team-building\u00a0\u00bb, poursuit-il. \u00ab\u00a0Tout s\u2019est parfaitement d\u00e9roul\u00e9, m\u00eame le temps \u00e9tait de la partie. Je pense que les d\u00e9taillants devraient oser s\u2019ouvrir davantage \u00e0 ce genre d\u2019initiatives. Nous sommes d\u00e9j\u00e0 tellement disponibles pour nos clients, et notre service est notre point fort. Quand on peut offrir un tel service \u00e0 des coll\u00e8gues qui ont retrouv\u00e9 leur passion et leur motivation apr\u00e8s untel team-building de ce type, les clients sont imm\u00e9diatement conquis.\u00a0\u00bb<\/p>\n<p>\u00a0<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Runners&rsquo; Lab, l\u2019enseigne sp\u00e9cialis\u00e9e dans le running, a pris une mesure \u00e9tonnante le mois dernier. Le fondateur Koen Wilssens a ferm\u00e9 ses cinq \u00e9tablissements pendant autant de jours pour emmener la presque totalit\u00e9 de ses employ\u00e9s en team-building en Espagne. Fou ou g\u00e9nie\u2009? \u00ab\u00a0\u00c0 long terme, une telle initiative ne pr\u00e9sente que des avantages\u00a0\u00bb, affirme [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":52737,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[43],"company":[],"topic":[],"region":[],"class_list":["post-52740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","extra-plus"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cinq jours de fermeture pour team-building : \u00ab\u00a0Les retailers aussi doivent oser \u00bb - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Runners&#039; Lab, l\u2019enseigne sp\u00e9cialis\u00e9e dans le running, a pris une mesure \u00e9tonnante le mois dernier. 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