{"id":52790,"date":"2021-12-07T09:01:26","date_gmt":"2021-12-07T09:01:26","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/la-nouvelle-strategie-dab-inbev-le-e-commerce-et-les-alternatives-a-la-biere\/"},"modified":"2021-12-07T09:01:26","modified_gmt":"2021-12-07T09:01:26","slug":"la-nouvelle-strategie-dab-inbev-le-e-commerce-et-les-alternatives-a-la-biere","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-nouvelle-strategie-dab-inbev-le-e-commerce-et-les-alternatives-a-la-biere\/","title":{"rendered":"La nouvelle strat\u00e9gie d&#039;AB InBev : l&#039;e-commerce et les alternatives \u00e0 la bi\u00e8re"},"content":{"rendered":"<p>Michel Doukeris, PDG du g\u00e9ant de la bi\u00e8re <strong>AB InBev<\/strong> depuis cette ann\u00e9e, a d\u00e9voil\u00e9 sa strat\u00e9gie de croissance pour les prochaines ann\u00e9es. En r\u00e9sum\u00e9 : le commerce \u00e9lectronique et les alternatives \u00e0 la bi\u00e8re (comme les hard seltzers) vont permettre d\u2019augmenter les b\u00e9n\u00e9fices pour ainsi r\u00e9duire l&rsquo;\u00e9norme montagne de dettes.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Strat\u00e9gie d&rsquo;acquisitions<\/h2>\n<p>L\u2019\u00e9t\u00e9 dernier, Doukeris a succ\u00e9d\u00e9 au presque l\u00e9gendaire Carlos Brito. Gr\u00e2ce \u00e0 une strat\u00e9gie d\u2019acquisitions agressive, ce dernier a fait d\u2019AB InBev, alors une modeste multinationale, le plus grand groupe brassicole au monde. Un parcours qui s&rsquo;est pourtant termin\u00e9 sur une fausse note : l&rsquo;acquisition de SABMiller n&rsquo;a pas apport\u00e9 les synergies escompt\u00e9es et a grev\u00e9 le groupe d&rsquo;une lourde dette alors qu&rsquo;il \u00e9tait d\u00e9j\u00e0 en difficult\u00e9 sur le plan op\u00e9rationnel.<br \/>\n\u00a0<\/p>\n<p>Brito a donc \u00e9t\u00e9 en partie jug\u00e9 sur son point faible : les acquisitions ont masqu\u00e9 la faiblesse de la croissance organique, c\u2019est-\u00e0-dire vendre plus de bi\u00e8re. Un domaine dans lequel Doukeris s&rsquo;\u00e9tait justement montr\u00e9 prometteur dans le cadre de ses pr\u00e9c\u00e9dentes fonctions chez AB InBev en Asie et en Am\u00e9rique du Nord. Le march\u00e9 esp\u00e9rait donc qu&rsquo;il apporterait cette exp\u00e9rience \u00e0 l\u2019\u00e9chelle du groupe. Lundi dernier, il a pr\u00e9sent\u00e9 sa strat\u00e9gie aux analystes.<br \/>\n\u00a0<\/p>\n<h2>Hard seltzers<\/h2>\n<p>Premi\u00e8rement, Doukeris esp\u00e8re profiter davantage de la croissance g\u00e9n\u00e9rale du march\u00e9 mondial de la bi\u00e8re que ses principaux concurrents, <strong>Heineken<\/strong> et <strong>Carlsberg<\/strong>. Le lancement de nouvelles vari\u00e9t\u00e9s de bi\u00e8re est un moteur classique de cette strat\u00e9gie. Mais Doukeris croit beaucoup dans les possibilit\u00e9s offertes par les boissons qui se situent davantage en p\u00e9riph\u00e9rie de la cat\u00e9gorie des bi\u00e8res, comme les hard seltzers (eaux gazeuses aromatis\u00e9es dont la teneur en alcool est similaire \u00e0 celle des bi\u00e8res blondes), les cocktails en cannette et les limonades alcoolis\u00e9es (AB InBev a lanc\u00e9 Natural Light, des limonades contenant de la vodka, l&rsquo;\u00e9t\u00e9 dernier).<br \/>\n\u00a0<\/p>\n<p>L&rsquo;autre pilier de la strat\u00e9gie de croissance de Doukeris est le commerce \u00e9lectronique. AB InBev d\u00e9veloppe une vaste offre de vente en ligne pour les particuliers dans le monde entier. Le PDG d&rsquo;AB InBev est conscient que le segment en ligne a \u00e9t\u00e9 fortement stimul\u00e9 par la crise du coronavirus. \u00ab\u00a0Pourquoi pourrais-je commander et me faire livrer une pizza et pas une bi\u00e8re fra\u00eeche ?\u00a0\u00bb, a-t-il dit en clin d&rsquo;\u0153il <a href=\"https:\/\/www.tijd.be\/ondernemen\/voeding-drank\/ceo-geeft-ab-inbev-boost-bij-zijn-vuurdoop\/10351699.html\" target=\"_blank\" rel=\"noopener\">dans De Tijd<\/a>.<br \/>\n\u00a0<\/p>\n<p>Il n&rsquo;existe toutefois pas encore de plateforme en ligne pour les particuliers dans notre r\u00e9gion, a confirm\u00e9 un porte-parole \u00e0 RetailDetail. \u00ab\u00a0Mais l&rsquo;entreprise compte bien l&rsquo;\u00e9tendre sur tous ses march\u00e9s\u00a0\u00bb, peut-on lire.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Michel Doukeris, PDG du g\u00e9ant de la bi\u00e8re AB InBev depuis cette ann\u00e9e, a d\u00e9voil\u00e9 sa strat\u00e9gie de croissance pour les prochaines ann\u00e9es. En r\u00e9sum\u00e9 : le commerce \u00e9lectronique et les alternatives \u00e0 la bi\u00e8re (comme les hard seltzers) vont permettre d\u2019augmenter les b\u00e9n\u00e9fices pour ainsi r\u00e9duire l&rsquo;\u00e9norme montagne de dettes. \u00a0 Strat\u00e9gie d&rsquo;acquisitions L\u2019\u00e9t\u00e9 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":52788,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-52790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La nouvelle strat\u00e9gie d&#039;AB InBev : l&#039;e-commerce et les alternatives \u00e0 la bi\u00e8re - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Michel Doukeris, PDG du g\u00e9ant de la bi\u00e8re AB InBev depuis cette ann\u00e9e, a d\u00e9voil\u00e9 sa strat\u00e9gie de croissance pour les prochaines ann\u00e9es.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-nouvelle-strategie-dab-inbev-le-e-commerce-et-les-alternatives-a-la-biere\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La nouvelle strat\u00e9gie d&#039;AB InBev : l&#039;e-commerce et les alternatives \u00e0 la bi\u00e8re - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Michel Doukeris, PDG du g\u00e9ant de la bi\u00e8re AB InBev depuis cette ann\u00e9e, a d\u00e9voil\u00e9 sa strat\u00e9gie de croissance pour les prochaines ann\u00e9es.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-nouvelle-strategie-dab-inbev-le-e-commerce-et-les-alternatives-a-la-biere\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-07T09:01:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/seltzers.jpg?fit=1000%2C651&quality=100&strip=all&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"651\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"dev@grandiz.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"dev@grandiz.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/la-nouvelle-strategie-dab-inbev-le-e-commerce-et-les-alternatives-a-la-biere\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/la-nouvelle-strategie-dab-inbev-le-e-commerce-et-les-alternatives-a-la-biere\\\/\"},\"author\":{\"name\":\"dev@grandiz.com\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/ba2d383452a753a3a1ce8cdb349b5fc9\"},\"headline\":\"La nouvelle strat\u00e9gie d&#039;AB InBev : l&#039;e-commerce et les alternatives \u00e0 la bi\u00e8re\",\"datePublished\":\"2021-12-07T09:01:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/la-nouvelle-strategie-dab-inbev-le-e-commerce-et-les-alternatives-a-la-biere\\\/\"},\"wordCount\":483,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/la-nouvelle-strategie-dab-inbev-le-e-commerce-et-les-alternatives-a-la-biere\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/seltzers.jpg\",\"articleSection\":[\"Food\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2021\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/la-nouvelle-strategie-dab-inbev-le-e-commerce-et-les-alternatives-a-la-biere\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/la-nouvelle-strategie-dab-inbev-le-e-commerce-et-les-alternatives-a-la-biere\\\/\",\"name\":\"La nouvelle strat\u00e9gie d&#039;AB InBev : l&#039;e-commerce et les alternatives \u00e0 la bi\u00e8re - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/la-nouvelle-strategie-dab-inbev-le-e-commerce-et-les-alternatives-a-la-biere\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/la-nouvelle-strategie-dab-inbev-le-e-commerce-et-les-alternatives-a-la-biere\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/seltzers.jpg\",\"datePublished\":\"2021-12-07T09:01:26+00:00\",\"description\":\"Michel Doukeris, PDG du g\u00e9ant de la bi\u00e8re AB InBev depuis cette ann\u00e9e, a d\u00e9voil\u00e9 sa strat\u00e9gie de croissance pour les prochaines ann\u00e9es.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/la-nouvelle-strategie-dab-inbev-le-e-commerce-et-les-alternatives-a-la-biere\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/la-nouvelle-strategie-dab-inbev-le-e-commerce-et-les-alternatives-a-la-biere\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/la-nouvelle-strategie-dab-inbev-le-e-commerce-et-les-alternatives-a-la-biere\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/seltzers.jpg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/seltzers.jpg\",\"width\":1000,\"height\":651},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/la-nouvelle-strategie-dab-inbev-le-e-commerce-et-les-alternatives-a-la-biere\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La nouvelle strat\u00e9gie d&#039;AB InBev : l&#039;e-commerce et les alternatives \u00e0 la bi\u00e8re\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"name\":\"RetailDetail BE\",\"description\":\"News\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\",\"name\":\"RetailDetail BE\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"width\":131,\"height\":70,\"caption\":\"RetailDetail BE\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/ba2d383452a753a3a1ce8cdb349b5fc9\",\"name\":\"dev@grandiz.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g\",\"caption\":\"dev@grandiz.com\"},\"sameAs\":[\"http:\\\/\\\/preprod.retaildetail.be\"],\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/author\\\/devgrandiz-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La nouvelle strat\u00e9gie d&#039;AB InBev : l&#039;e-commerce et les alternatives \u00e0 la bi\u00e8re - RetailDetail BE","description":"Michel Doukeris, PDG du g\u00e9ant de la bi\u00e8re AB InBev depuis cette ann\u00e9e, a d\u00e9voil\u00e9 sa strat\u00e9gie de croissance pour les prochaines ann\u00e9es.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-nouvelle-strategie-dab-inbev-le-e-commerce-et-les-alternatives-a-la-biere\/","og_locale":"fr_FR","og_type":"article","og_title":"La nouvelle strat\u00e9gie d&#039;AB InBev : l&#039;e-commerce et les alternatives \u00e0 la bi\u00e8re - RetailDetail BE","og_description":"Michel Doukeris, PDG du g\u00e9ant de la bi\u00e8re AB InBev depuis cette ann\u00e9e, a d\u00e9voil\u00e9 sa strat\u00e9gie de croissance pour les prochaines ann\u00e9es.","og_url":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-nouvelle-strategie-dab-inbev-le-e-commerce-et-les-alternatives-a-la-biere\/","og_site_name":"RetailDetail BE","article_published_time":"2021-12-07T09:01:26+00:00","og_image":[{"width":1000,"height":651,"url":"https:\/\/i0.wp.com\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/seltzers.jpg?fit=1000%2C651&quality=100&strip=all&ssl=1","type":"image\/jpeg"}],"author":"dev@grandiz.com","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"dev@grandiz.com","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-nouvelle-strategie-dab-inbev-le-e-commerce-et-les-alternatives-a-la-biere\/#article","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-nouvelle-strategie-dab-inbev-le-e-commerce-et-les-alternatives-a-la-biere\/"},"author":{"name":"dev@grandiz.com","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/ba2d383452a753a3a1ce8cdb349b5fc9"},"headline":"La nouvelle strat\u00e9gie d&#039;AB InBev : l&#039;e-commerce et les alternatives \u00e0 la bi\u00e8re","datePublished":"2021-12-07T09:01:26+00:00","mainEntityOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-nouvelle-strategie-dab-inbev-le-e-commerce-et-les-alternatives-a-la-biere\/"},"wordCount":483,"publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-nouvelle-strategie-dab-inbev-le-e-commerce-et-les-alternatives-a-la-biere\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/seltzers.jpg","articleSection":["Food"],"inLanguage":"fr-FR","copyrightYear":"2021","copyrightHolder":{"@id":"https:\/\/www.retaildetail.be\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-nouvelle-strategie-dab-inbev-le-e-commerce-et-les-alternatives-a-la-biere\/","url":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-nouvelle-strategie-dab-inbev-le-e-commerce-et-les-alternatives-a-la-biere\/","name":"La nouvelle strat\u00e9gie d&#039;AB InBev : l&#039;e-commerce et les alternatives \u00e0 la bi\u00e8re - RetailDetail BE","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-nouvelle-strategie-dab-inbev-le-e-commerce-et-les-alternatives-a-la-biere\/#primaryimage"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-nouvelle-strategie-dab-inbev-le-e-commerce-et-les-alternatives-a-la-biere\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/seltzers.jpg","datePublished":"2021-12-07T09:01:26+00:00","description":"Michel Doukeris, PDG du g\u00e9ant de la bi\u00e8re AB InBev depuis cette ann\u00e9e, a d\u00e9voil\u00e9 sa strat\u00e9gie de croissance pour les prochaines ann\u00e9es.","breadcrumb":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-nouvelle-strategie-dab-inbev-le-e-commerce-et-les-alternatives-a-la-biere\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retaildetail.be\/fr\/news\/food\/la-nouvelle-strategie-dab-inbev-le-e-commerce-et-les-alternatives-a-la-biere\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-nouvelle-strategie-dab-inbev-le-e-commerce-et-les-alternatives-a-la-biere\/#primaryimage","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/seltzers.jpg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/seltzers.jpg","width":1000,"height":651},{"@type":"BreadcrumbList","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-nouvelle-strategie-dab-inbev-le-e-commerce-et-les-alternatives-a-la-biere\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retaildetail.be\/fr\/"},{"@type":"ListItem","position":2,"name":"La nouvelle strat\u00e9gie d&#039;AB InBev : l&#039;e-commerce et les alternatives \u00e0 la bi\u00e8re"}]},{"@type":"WebSite","@id":"https:\/\/www.retaildetail.be\/nl\/#website","url":"https:\/\/www.retaildetail.be\/nl\/","name":"RetailDetail BE","description":"News","publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.retaildetail.be\/nl\/#organization","name":"RetailDetail BE","url":"https:\/\/www.retaildetail.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","width":131,"height":70,"caption":"RetailDetail BE"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/ba2d383452a753a3a1ce8cdb349b5fc9","name":"dev@grandiz.com","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g","caption":"dev@grandiz.com"},"sameAs":["http:\/\/preprod.retaildetail.be"],"url":"https:\/\/www.retaildetail.be\/fr\/author\/devgrandiz-com\/"}]}},"jetpack_featured_media_url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/seltzers.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/52790","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/comments?post=52790"}],"version-history":[{"count":0,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/52790\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media\/52788"}],"wp:attachment":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media?parent=52790"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/categories?post=52790"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/tags?post=52790"},{"taxonomy":"people","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/people?post=52790"},{"taxonomy":"extra","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/extra?post=52790"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/company?post=52790"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/topic?post=52790"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/region?post=52790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}