{"id":52837,"date":"2021-12-08T09:19:50","date_gmt":"2021-12-08T09:19:50","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/le-premier-jumbo-city-de-belgique-ouvre-a-anvers\/"},"modified":"2021-12-08T09:19:50","modified_gmt":"2021-12-08T09:19:50","slug":"le-premier-jumbo-city-de-belgique-ouvre-a-anvers","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-premier-jumbo-city-de-belgique-ouvre-a-anvers\/","title":{"rendered":"Le premier Jumbo City de Belgique ouvre \u00e0 Anvers"},"content":{"rendered":"<p>Les Belges peuvent pour la premi\u00e8re fois d\u00e9couvrir <strong>Jumbo City<\/strong>, sur un emplacement de choix dans le centre d&rsquo;Anvers et avec une attention particuli\u00e8re pour les produits frais et le \u00ab\u00a0Food to go\u00a0\u00bb. Une expansion \u00e0 grande \u00e9chelle n&rsquo;est pas encore pr\u00e9vue : le d\u00e9taillant veut d&rsquo;abord \u00e9valuer les r\u00e9actions.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Food to go<\/h2>\n<p>La premi\u00e8re succursale flamande de la formule de magasins urbains de Jumbo dispose d&rsquo;une surface de vente de 600 m\u00b2 et est situ\u00e9e dans un bel immeuble d&rsquo;angle sur la Teniersplaats, en plein sur l&rsquo;axe commercial tr\u00e8s fr\u00e9quent\u00e9 entre la gare centrale et le Meir. Un emplacement de choix tr\u00e8s visible avec un loyer \u00e9lev\u00e9, et donc un investissement marketing, pourrait-on conclure. Jumbo envoie ici un message au march\u00e9 belge.<\/p>\n<p>\u00a0<\/p>\n<p>Contrairement aux supermarch\u00e9s urbains habituels de la cha\u00eene de supermarch\u00e9s, ce Jumbo City est un \u00ab\u00a0magasin pour les petits courses\u00a0\u00bb qui comptera principalement sur les passants. Le d\u00e9taillant y pr\u00e9sente un vaste assortiment de produits frais et beaucoup de \u00ab\u00a0food to go\u00a0\u00bb : sandwichs, wraps, salades, jus&#8230; Au centre du magasin se trouve la cuisine de produits frais avec du poulet grill\u00e9, des plats pr\u00e9par\u00e9s et le c\u00e9l\u00e8bre coin pizza. Pour payer, les clients passent par des caisses self-scan, mais le d\u00e9taillant a \u00e9galement pr\u00e9vu deux caisses avec du personnel.<\/p>\n<p>\u00a0<\/p>\n<h2>\u00c9valuer d&rsquo;abord, d\u00e9ployer ensuite<\/h2>\n<p>\u00ab\u00a0Nous allons nous servir de ce magasin pour tester comment la formule Jumbo City r\u00e9pond aux besoins du client belge\u00a0\u00bb, explique Peter Isaac, directeur pour la Belgique. \u00ab\u00a0Nous avan\u00e7ons \u00e9tape par \u00e9tape, nous voulons correctement \u00e9valuer avant de d\u00e9ployer davantage cette formule en Belgique. Nous entrevoyons des opportunit\u00e9s, mais nous n&rsquo;avons pas encore d&#8217;emplacements concrets pour d\u2019autres Jumbo City.\u00a0\u00bb<\/p>\n<p>\u00a0<\/p>\n<p>Il s\u2019agit du seizi\u00e8me magasin Jumbo en Belgique. La semaine prochaine, la cha\u00eene de supermarch\u00e9s ouvrira son dix-septi\u00e8me magasin \u00e0 Kuurne. Ce sera le dernier magasin \u00e0 ouvrir en 2021. Une quinzaine de magasins suppl\u00e9mentaires devraient ouvrir l&rsquo;ann\u00e9e prochaine. \u00ab\u00a0Cela inclut plusieurs nouveaux projets de construction. Les dates d&rsquo;ouverture sont donc parfois incertaines, mais nous y arriverons\u00a0\u00bb, affirme Isaac. On le sait, Jumbo envisage d\u2019ouvrir une centaine de magasins en Belgique.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les Belges peuvent pour la premi\u00e8re fois d\u00e9couvrir Jumbo City, sur un emplacement de choix dans le centre d&rsquo;Anvers et avec une attention particuli\u00e8re pour les produits frais et le \u00ab\u00a0Food to go\u00a0\u00bb. Une expansion \u00e0 grande \u00e9chelle n&rsquo;est pas encore pr\u00e9vue : le d\u00e9taillant veut d&rsquo;abord \u00e9valuer les r\u00e9actions. \u00a0 Food to go La [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":52834,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-52837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le premier Jumbo City de Belgique ouvre \u00e0 Anvers - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Les Belges peuvent pour la premi\u00e8re fois 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