{"id":52917,"date":"2021-12-10T10:12:14","date_gmt":"2021-12-10T10:12:14","guid":{"rendered":"https:\/\/www.retaildetail.be\/maison-deco\/decouvrez-la-suede-avec-le-catalogue-ikea\/"},"modified":"2021-12-10T10:12:14","modified_gmt":"2021-12-10T10:12:14","slug":"decouvrez-la-suede-avec-le-catalogue-ikea","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/decouvrez-la-suede-avec-le-catalogue-ikea\/","title":{"rendered":"D\u00e9couvrez la Su\u00e8de avec le catalogue Ikea"},"content":{"rendered":"<p><span style=\"background-color:white\"><strong>Ikea<\/strong> est le premier r\u00f4le d\u2019une nouvelle campagne de l\u2019office du tourisme su\u00e9dois\u00a0: le g\u00e9ant de l\u2019ameublement a baptis\u00e9 plusieurs de ses classiques d\u2019apr\u00e8s des lieux r\u00e9els en Su\u00e8de, et ces derniers veulent \u00e0 pr\u00e9sent en profiter.<\/span><\/p>\n<p><!--break--><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Plus qu\u2019une poubelle<\/span><\/h2>\n<p><span style=\"background-color:white\">Avec la campagne \u00ab\u00a0Discover the Originals\u00a0\u00bb, Visit Sweden, l\u2019office du tourisme su\u00e9dois, veut faire d\u00e9couvrir\u00a0<a href=\"https:\/\/visitsweden.com\/discover-the-originals\/\" target=\"_blank\" rel=\"noopener\">les lieux qui se cachent derri\u00e8re de c\u00e9l\u00e8bres articles Ikea<\/a>. Car Kallax, par exemple, n\u2019est pas seulement une armoire, mais aussi une petite ville c\u00f4ti\u00e8re de Laponie. Et la brosse de toilettes Bolmen emprunte son nom \u00e0 un grand lac de la province de Sm\u00e5land, dans le sud de la Su\u00e8de (un nom qui n\u2019est d\u2019ailleurs pas inconnu des habitu\u00e9s d\u2019Ikea).<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Ceux qui le souhaitent peuvent faire un grand voyage dans le catalogue Ikea\u00a0: la campagne a s\u00e9lectionn\u00e9 21 articles, allant jusqu\u2019\u00e0 installer de grands panneaux dans les villes et villages concern\u00e9s. Par exemple, les visiteurs du lac Toftan, dans la province de Dalarna (centre du pays), y trouveront un panneau \u00ab\u00a0Bienvenue \u00e0 Toftan\u00a0: plus qu\u2019une poubelle Ikea\u00a0\u00bb.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">La campagne b\u00e9n\u00e9ficie d\u2019ailleurs du soutien d\u2019Ikea. \u00ab\u00a0Il \u00e9tait vraiment temps de <a href=\"https:\/\/edition.cnn.com\/travel\/article\/sweden-ikea-tourist-destinations\/index.html\" target=\"_blank\" rel=\"noopener\">mettre en valeur<\/a> certains endroits dont nous utilisons les noms pour quelques-uns de nos produits les plus populaires. Ils l\u2019ont bien m\u00e9rit\u00e9, c\u2019est le moins que l\u2019on puisse dire\u00a0\u00bb, a d\u00e9clar\u00e9 un porte-parole \u00e0 CNN. \u00ab\u00a0C\u2019est aussi une tr\u00e8s belle initiative pour faire conna\u00eetre l\u2019histoire qui se cache derri\u00e8re certains de nos articles.\u00a0\u00bb<\/span><\/p>\n<p>\u00a0<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ikea est le premier r\u00f4le d\u2019une nouvelle campagne de l\u2019office du tourisme su\u00e9dois\u00a0: le g\u00e9ant de l\u2019ameublement a baptis\u00e9 plusieurs de ses classiques d\u2019apr\u00e8s des lieux r\u00e9els en Su\u00e8de, et ces derniers veulent \u00e0 pr\u00e9sent en profiter. \u00a0 Plus qu\u2019une poubelle Avec la campagne \u00ab\u00a0Discover the Originals\u00a0\u00bb, Visit Sweden, l\u2019office du tourisme su\u00e9dois, veut faire [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":52914,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-52917","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>D\u00e9couvrez la Su\u00e8de avec le catalogue Ikea - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Ikea a baptis\u00e9 un grand nombre de ses classiques d\u2019apr\u00e8s des lieux su\u00e9dois authentiques, et ceux-ci veulent d\u00e9sormais en profiter : partez pour un roadtrip au gr\u00e9 de 21 articles 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