{"id":52985,"date":"2021-12-14T19:15:38","date_gmt":"2021-12-14T19:15:38","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/les-revenus-de-colruyt-group-stagnent-la-marge-sevapore\/"},"modified":"2021-12-14T19:15:38","modified_gmt":"2021-12-14T19:15:38","slug":"les-revenus-de-colruyt-group-stagnent-la-marge-sevapore","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/les-revenus-de-colruyt-group-stagnent-la-marge-sevapore\/","title":{"rendered":"Les revenus de Colruyt Group stagnent, la marge s'\u00e9vapore"},"content":{"rendered":"

Au cours des six premiers mois de son exercice, Colruyt Group<\/strong> a vu son b\u00e9n\u00e9fice diminuer d’un tiers en raison d’une concurrence accrue sur les prix. La part de march\u00e9 des activit\u00e9s des supermarch\u00e9s est rest\u00e9e stable.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

Une concurrence accrue<\/h2>\n

Le groupe Colruyt a r\u00e9alis\u00e9 un chiffre d’affaires de 4,9 milliards d’euros (-0,2%) au premier semestre et indique que les volumes dans les magasins alimentaires ont \u00e9t\u00e9 sous pression suite \u00e0 l’assouplissement des mesures COVID-19 et \u00e0 la fin des ventes non alimentaires par Collishop. Le chiffre d’affaires des activit\u00e9s de d\u00e9tail a diminu\u00e9 de 2,7%, celui des magasins Colruyt m\u00eame de 4,9%. OKay, Bio-Planet et Cru ont vu leur chiffre d’affaires diminuer de 9,6 %. Le commerce de gros – y compris les magasins Spar – a diminu\u00e9 de 5,8 % : la forte croissance des magasins de proximit\u00e9 au cours de 2020 est d\u00e9sormais \u00e9galement termin\u00e9e.\u00a0
\n\u00a0<\/p>\n

N\u00e9anmoins, la part de march\u00e9 de Colruyt Meilleurs Prix, OKay et Spar ensemble est rest\u00e9e stable \u00e0 31,0%. Cependant, en raison d’une concurrence accrue en termes de prix et de promotions, la marge brute a fortement diminu\u00e9 et les b\u00e9n\u00e9fices ont baiss\u00e9 d’un tiers. Au cours de l’exercice pr\u00e9c\u00e9dent, les marges \u00e9taient nettement plus \u00e9lev\u00e9es en raison d’une interdiction temporaire des campagnes promotionnelles. Les ventes en ligne – principalement par le biais du service Collect&Go – ont continu\u00e9 \u00e0 progresser et repr\u00e9sentent d\u00e9sormais 8 % des ventes au d\u00e9tail hors carburants. En France, les ventes de Colruyt ont augment\u00e9 de 7,7%.<\/p>\n

\u00a0<\/p>\n

Limiter les hausses de prix<\/h2>\n

Le d\u00e9taillant ne s’attend pas \u00e0 une am\u00e9lioration imm\u00e9diate. La concurrence s’intensifie, l’environnement du march\u00e9 reste difficile, tant en termes de prix que de promotions. \u00c0 cela s’ajoutent la hausse de l’inflation et l’augmentation des co\u00fbts – y compris une prime corona pour le personnel. Le r\u00e9sultat net \u00ab\u00a0conna\u00eetra une baisse significative \u00e0 forte par rapport \u00e0 celui de l’exercice pr\u00e9c\u00e9dent\u00a0\u00bb, indique le communiqu\u00e9 de presse.
\n\u00a0<\/p>\n

Toutefois, l’entreprise souligne qu’elle continuera \u00e0 mettre en \u0153uvre ses choix strat\u00e9giques de mani\u00e8re coh\u00e9rente. \u00ab\u00a0Colruyt Group attache beaucoup d\u2019importance au portemonnaie du consommateur. C\u2019est pourquoi Colruyt Meilleurs Prix poursuivra sa strat\u00e9gie des meilleurs prix de mani\u00e8re coh\u00e9rente. Le groupe continuera \u00e0 limiter au maximum les augmentations de prix en analysant en profondeur les demandes en ce sens et en se concertant avec les fournisseurs.\u00a0\u00bb<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Au cours des six premiers mois de son exercice, Colruyt Group a vu son b\u00e9n\u00e9fice diminuer d’un tiers en raison d’une concurrence accrue sur les prix. La part de march\u00e9 des activit\u00e9s des supermarch\u00e9s est rest\u00e9e stable. \u00a0 Une concurrence accrue Le groupe Colruyt a r\u00e9alis\u00e9 un chiffre d’affaires de 4,9 milliards d’euros (-0,2%) au […]<\/p>\n","protected":false},"author":1,"featured_media":52982,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-52985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\nLes revenus de Colruyt Group stagnent, la marge s'\u00e9vapore - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Au cours des six premiers mois de son exercice, Colruyt Group a vu son b\u00e9n\u00e9fice diminuer d'un tiers en raison d'une concurrence accrue sur les prix. 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