{"id":53038,"date":"2021-12-17T10:51:04","date_gmt":"2021-12-17T10:51:04","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/escalade-dans-les-negociations-le-fabricant-de-papier-toilette-essity-cesse-ses-livraisons\/"},"modified":"2021-12-17T10:51:04","modified_gmt":"2021-12-17T10:51:04","slug":"escalade-dans-les-negociations-le-fabricant-de-papier-toilette-essity-cesse-ses-livraisons","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/escalade-dans-les-negociations-le-fabricant-de-papier-toilette-essity-cesse-ses-livraisons\/","title":{"rendered":"Escalade dans les n\u00e9gociations : le fabricant de papier toilette Essity cesse ses livraisons \u00e0 Edeka"},"content":{"rendered":"<p>Les discussions annuelles entre les retailers alimentaires et les fabricants de marques se durcissent encore. <strong>Essity<\/strong> a d\u00e9cid\u00e9 d\u2019interrompre ses livraisons au leader du march\u00e9 allemand, <strong>Edeka<\/strong>, car ce dernier ne veut pas accepter les augmentations de prix demand\u00e9es.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Trois \u00e9tapes<\/h2>\n<p>La multinationale Essity, connue comme producteur de marques telles que Tempo, Edet, Lotus, Okay ou Demak&rsquo;Up, croise le fer avec la plus grande cha\u00eene de supermarch\u00e9s d&rsquo;Allemagne, Edeka. Le producteur est confront\u00e9 \u00e0 des co\u00fbts nettement plus \u00e9lev\u00e9s pour les mati\u00e8res premi\u00e8res, l\u2019\u00e9nergie et le transport. Cons\u00e9quence\u00a0: il entend augmenter les tarifs. Comme Edeka n\u2019accepte pas cette augmentation, les pourparlers sont au point mort. Par cons\u00e9quent, Essity a d\u00e9cid\u00e9 d\u2019arr\u00eater ses livraisons au leader du march\u00e9 jusqu\u2019\u00e0 ce qu&rsquo;un accord soit trouv\u00e9. Selon le magazine professionnel Lebensmittel Zeitung, <a href=\"https:\/\/www.lebensmittelzeitung.net\/handel\/nachrichten\/preisgespraeche-essity-fordert-edeka-heraus-162971\">le PDG Andreas Pier est d\u00e9termin\u00e9<\/a>. Quant \u00e0 la cha\u00eene Edeka, elle menace d&rsquo;intenter une action en justice.<\/p>\n<p>\u00a0<\/p>\n<p>Cette nouvelle est remarquable, car dans des conflits de cette nature, c&rsquo;est g\u00e9n\u00e9ralement la cha\u00eene de supermarch\u00e9s qui arr\u00eate les commandes aupr\u00e8s du fabricant, comme moyen de pression. Cependant, Essity est un leader du march\u00e9 solidement implant\u00e9, notamment dans la cat\u00e9gorie du papier toilette. Comme il s\u2019agit d&rsquo;un secteur fortement consolid\u00e9, le retailer peut s\u2019adresser \u00e0 peu d\u2019autres producteurs, qui sont tous confront\u00e9s aux m\u00eames augmentations de co\u00fbts. Dans le sc\u00e9nario actuel, le fabricant est donc en position de force pour n\u00e9gocier.<\/p>\n<p>\u00a0<\/p>\n<p>On le voit, les n\u00e9gociations annuelles entre les fabricants de grandes marques et les cha\u00eenes de supermarch\u00e9s s&rsquo;av\u00e8rent difficiles dans toute l\u2019Europe. R\u00e9sultat\u00a0: d\u2019autres conflits se font jour ailleurs. En Belgique, le <strong>groupe Colruyt<\/strong> a <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/colruyt-maintenant-aussi-en-d%C3%A9saccord-avec-mondelez\">retir\u00e9 des rayons<\/a> les produits <strong>Ferrero<\/strong> et <strong>Mondelez<\/strong> ; en Allemagne, <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/edeka-s%E2%80%99attaque-%C3%A0-pepsico\">Edeka a fait de m\u00eame<\/a> avec les produits de <strong>PepsiCo<\/strong> et de <strong>L&rsquo;Or\u00e9al<\/strong>, entre autres. \u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les discussions annuelles entre les retailers alimentaires et les fabricants de marques se durcissent encore. Essity a d\u00e9cid\u00e9 d\u2019interrompre ses livraisons au leader du march\u00e9 allemand, Edeka, car ce dernier ne veut pas accepter les augmentations de prix demand\u00e9es. \u00a0 Trois \u00e9tapes La multinationale Essity, connue comme producteur de marques telles que Tempo, Edet, Lotus, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-53038","post","type-post","status-publish","format-standard","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Escalade dans les n\u00e9gociations : le fabricant de papier toilette Essity cesse ses livraisons \u00e0 Edeka - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Les discussions annuelles entre les retailers alimentaires et les fabricants de marques se durcissent encore. 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