{"id":53061,"date":"2021-12-20T16:10:35","date_gmt":"2021-12-20T16:10:35","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/retaildetail-presente-son-livre-de-fin-dannee-exclusif-2\/"},"modified":"2021-12-20T16:10:35","modified_gmt":"2021-12-20T16:10:35","slug":"retaildetail-presente-son-livre-de-fin-dannee-exclusif-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/retaildetail-presente-son-livre-de-fin-dannee-exclusif-2\/","title":{"rendered":"RetailDetail pr\u00e9sente son livre de fin d&#039;ann\u00e9e exclusif"},"content":{"rendered":"<p><span style=\"background-color:white\">Pour la premi\u00e8re fois depuis deux ans, RetailDetail sort une nouvelle publication papier : le premier livre de fin d&rsquo;ann\u00e9e vient de para\u00eetre. Deux autres publications exclusives sont pr\u00e9vues pour l\u2019ann\u00e9e prochaine.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Exp\u00e9rience diff\u00e9rente<\/span><\/h2>\n<p><span style=\"background-color:white\">Ces derniers jours, cinq mille lecteurs ont re\u00e7u un magnifique exemplaire du livre de fin d&rsquo;ann\u00e9e de RetailDetail : une jolie publication imprim\u00e9e de haute qualit\u00e9 contenant les interviews, les reportages et les \u00e9tudes qui ont marqu\u00e9 l\u2019ann\u00e9e 2021. Une belle fa\u00e7on de cl\u00f4turer une p\u00e9riode mouvement\u00e9e. Cette publication aura d\u2019ailleurs une suite : l&rsquo;ann\u00e9e prochaine, nous pr\u00e9voyons deux publications papier.<br \/>\n\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">\u00ab\u00a0Il y a deux ans, nous avions interrompu la publication du magazine papier RetailDetail afin de lib\u00e9rer des ressources pour d&rsquo;autres projets. Sachant que la crise du coronavirus qui a \u00e9clat\u00e9 peu apr\u00e8s, il s&rsquo;est av\u00e9r\u00e9 que c&rsquo;\u00e9tait la bonne d\u00e9cision\u00a0\u00bb, d\u00e9clare Jorg Snoeck, PDG de RetailDetail. \u00ab\u00a0Mais nous n\u2019avons jamais d\u00e9finitivement renonc\u00e9 au format papier. Aujourd&rsquo;hui, nous voyons \u00e0 nouveau des opportunit\u00e9s pour des publications papier ayant un caract\u00e8re un peu plus exclusif. L&rsquo;\u00e9conomie se redresse et un groupe important d&rsquo;annonceurs voit la valeur ajout\u00e9e d&rsquo;une publication papier, qui offre une exp\u00e9rience diff\u00e9rente de celle en ligne.\u00a0\u00bb<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Un livre alimentaire \u00e9galement au programme<\/span><\/h2>\n<p><span style=\"background-color:white\">C&rsquo;est pourquoi RetailDetail publiera non pas une mais deux publications papier en 2022. En plus d&rsquo;un deuxi\u00e8me livre de fin d&rsquo;ann\u00e9e en d\u00e9cembre, il y aura \u00e9galement un livre consacr\u00e9 \u00e0 l\u2019alimentation destin\u00e9 aux d\u00e9taillants alimentaires et aux entrepreneurs de supermarch\u00e9s belges. Un excellent canal pour soutenir les innovations produits pour l&rsquo;importante saison d&rsquo;automne. L&rsquo;espace disponible pour les annonces et les publireportages dans les deux \u00e9ditions papier est limit\u00e9 : pensez \u00e0 r\u00e9server \u00e0 temps, indique Kj\u00ebll Bries, gestionnaire de compte.<br \/>\n\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Parall\u00e8lement, RetailDetail \u00e9tend \u00e9galement ses capacit\u00e9s de campagne en ligne, avec le lancement d&rsquo;un nouveau site web au printemps 2022. \u00ab\u00a0Nous ajoutons des formats publicitaires sur la page d&rsquo;accueil, sur les pages sectorielles et dans les newsletters hebdomadaires. Avec les publireportages, vous pouvez mettre en avant des r\u00e9alisations inspirantes. N&rsquo;oubliez pas non plus de souscrire \u00e0 votre abonnement collectif pour ne rien perdre de l&rsquo;actualit\u00e9 du commerce de d\u00e9tail.\u00a0\u00bb<br \/>\n\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Vous souhaitez en savoir plus ? Contactez Kj\u00ebll \u00e0 l\u2019adresse\u00a0<a href=\"mailto:kjell.bries@retaildetail.be\">kjell.bries@retaildetail.be<\/a>\u00a0et recevez le dossier complet des m\u00e9dias et \u00e9v\u00e9nements dans votre bo\u00eete aux lettres !<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour la premi\u00e8re fois depuis deux ans, RetailDetail sort une nouvelle publication papier : le premier livre de fin d&rsquo;ann\u00e9e vient de para\u00eetre. Deux autres publications exclusives sont pr\u00e9vues pour l\u2019ann\u00e9e prochaine. \u00a0 Exp\u00e9rience diff\u00e9rente Ces derniers jours, cinq mille lecteurs ont re\u00e7u un magnifique exemplaire du livre de fin d&rsquo;ann\u00e9e de RetailDetail : une [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":53058,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-53061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>RetailDetail pr\u00e9sente son livre de fin d&#039;ann\u00e9e exclusif - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Pour la premi\u00e8re fois depuis deux ans, RetailDetail sort une nouvelle publication papier : le premier livre de fin d&#039;ann\u00e9e vient de para\u00eetre. 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