{"id":53104,"date":"2021-12-21T14:04:06","date_gmt":"2021-12-21T14:04:06","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/lee-jeans-ouvre-sa-premiere-boutique-virtuelle\/"},"modified":"2021-12-21T14:04:06","modified_gmt":"2021-12-21T14:04:06","slug":"lee-jeans-ouvre-sa-premiere-boutique-virtuelle","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/lee-jeans-ouvre-sa-premiere-boutique-virtuelle\/","title":{"rendered":"Lee Jeans ouvre sa premi\u00e8re boutique virtuelle"},"content":{"rendered":"<p><strong>Lee Jeans<\/strong> a ouvert sa premi\u00e8re boutique virtuelle pour permettre aux fans de la marque et aux clients de faire leurs achats dans son \u00e9tablissement phare d\u2019Anvers. La marque investit \u00e9galement dans la notori\u00e9t\u00e9 de sa plateforme de durabilit\u00e9 \u00ab\u00a0For A World That Works\u00a0\u00bb.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Boutique virtuelle<\/h2>\n<p>La boutique virtuelle invite les consommateurs \u00e0 naviguer dans un magasin interactif en trois dimensions, \u00e0 visualiser les articles, puis \u00e0 les ajouter \u00e0 leur panier. L\u2019interface num\u00e9rique permet aux acheteurs de visiter la boutique depuis la rue, d\u2019y entrer et de \u00ab\u00a0fl\u00e2ner\u00a0\u00bb parmi les articles. Ceux-ci se composent de v\u00eatements pour hommes, de v\u00eatements pour femmes et de la luxueuse collection Lee 101.<\/p>\n<p>\u00a0<\/p>\n<p>La boutique contient un grand nombre d\u2019\u00e9l\u00e9ments interactifs, dont des vid\u00e9os, des pop-up et des articles cliquables, \u00e9crit TheIndustry.fashion. On y trouve notamment une <a href=\"https:\/\/www.theindustry.fashion\/lee-jeans-opens-its-first-3d-virtual-store\/\" target=\"_blank\" rel=\"noopener\">poup\u00e9e cliquable \u00ab\u00a0Buddy Lee\u00a0\u00bb<\/a>, la c\u00e9l\u00e8bre mascotte historique de la marque, qui raconte l\u2019histoire de la marque de jeans.<\/p>\n<p>\u00a0<\/p>\n<p>Dans cette boutique 3D, Lee met \u00e9galement en avant sa plateforme de durabilit\u00e9 \u00ab\u00a0FWTW\u00a0\u00bb par le biais d\u2019une s\u00e9rie de boutons et de vid\u00e9os interactives qui montrent les innovations et les initiatives d\u00e9velopp\u00e9es pour r\u00e9duire l\u2019impact sur les personnes et la plan\u00e8te.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lee Jeans a ouvert sa premi\u00e8re boutique virtuelle pour permettre aux fans de la marque et aux clients de faire leurs achats dans son \u00e9tablissement phare d\u2019Anvers. La marque investit \u00e9galement dans la notori\u00e9t\u00e9 de sa plateforme de durabilit\u00e9 \u00ab\u00a0For A World That Works\u00a0\u00bb. \u00a0 Boutique virtuelle La boutique virtuelle invite les consommateurs \u00e0 naviguer [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":53101,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-53104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lee Jeans ouvre sa premi\u00e8re boutique virtuelle - RetailDetail BE<\/title>\n<meta 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