{"id":53210,"date":"2021-12-29T13:24:05","date_gmt":"2021-12-29T13:24:05","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/opinion-qui-va-prendre-la-poudre-descampette-avec-mestdagh\/"},"modified":"2021-12-29T13:24:05","modified_gmt":"2021-12-29T13:24:05","slug":"opinion-qui-va-prendre-la-poudre-descampette-avec-mestdagh","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/opinion-qui-va-prendre-la-poudre-descampette-avec-mestdagh\/","title":{"rendered":"Opinion : Qui va s\u2019emparer de Mestdagh ?"},"content":{"rendered":"

Le paysage des supermarch\u00e9s belges est en train de trembler, vu la fin de la coop\u00e9ration du Groupe Mestdagh<\/strong> avec Carrefour<\/strong>. Pas moins de 85 supermarch\u00e9s sont \u00e0 saisir. Qui obtiendra le butin tant convoit\u00e9\u00a0? Le r\u00e9dacteur en chef Stefan Van Rompaey \u00e9value les candidats.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

Un quart de tous les Carrefour Markets<\/h2>\n

\u00ab\u00a0Un remembrement du march\u00e9 alimentaire belge est imminente\u00a0\u00bb, pr\u00e9dit Van Rompaey, co-auteur de The Future of Food<\/em>. Le Groupe Mestdagh prend une d\u00e9cision tr\u00e8s radicale en rompant avec Carrefour. En mettant fin \u00e0 l’accord de master franchise, l’op\u00e9rateur de franchise de pas moins de 85 Carrefour Markets doit chercher un nouveau partenaire. Cela va assur\u00e9ment g\u00e9n\u00e9rer des remous.<\/p>\n

\u00a0<\/p>\n

Alexandre Bompard, PDG de Carrefour, a d\u00fb s’\u00e9touffer avec la dinde de No\u00ebl\u00a0: sa cha\u00eene voit soudain dispara\u00eetre un quart de ses succursales du march\u00e9 belge. La majeure partie de l\u2019ensemble des succursales wallonnes dispara\u00eet m\u00eame soudainement sans Mestdagh. Une perte s\u00e9rieuse, que les mauvaises langues pourraient m\u00eame qualifier de premi\u00e8re \u00e9tape du d\u00e9mant\u00e8lement de Carrefour en Belgique.<\/p>\n

\u00a0<\/p>\n

Une partie de poker menteur\u00a0?<\/h2>\n

Bompard va-t-il laisser faire\u00a0? Ces derniers temps, les Fran\u00e7ais se sont montr\u00e9s tr\u00e8s friands d’acquisitions et ont d\u00e9j\u00e0 indiqu\u00e9 qu’ils souhaitaient jouer un r\u00f4le dans la poursuite de la consolidation du paysage alimentaire. Bompard ne va-t-il pas ouvrir son portefeuille pour incorporer imm\u00e9diatement ces Wallons rebelles\u00a0? 85 magasins suppl\u00e9mentaires, cela pourrait \u00eatre un beau cadeau de fin d’ann\u00e9e.<\/p>\n

\u00a0<\/p>\n

Ou est-ce exactement ce que veut Mestdagh\u00a0? Jouent-ils un habile jeu de poker menteur \u00e0 Gosselies et s’agit-il surtout d’un moyen de pression\u00a0? Ce n\u2019est un secret pour personne que le Groupe Mestdagh conna\u00eet des difficult\u00e9s depuis des ann\u00e9es. Peut-\u00eatre veulent-ils avant tout de meilleures conditions\u00a0?\u00a0Mais n’oublions pas que Carrefour est \u00e9galement actionnaire minoritaire de son franchis\u00e9 ren\u00e9gat, ce qui ne fait que compliquer les choses.<\/p>\n

\u00a0<\/p>\n

Une opportunit\u00e9 unique pour AH et Jumbo<\/h2>\n

\u00ab\u00a0Une chose est s\u00fbre\u00a0: Mestdagh ne peut pas continuer par ses propres moyens\u00a0\u00bb, d\u00e9clare M. Van Rompaey. Dans le paysage hyperconcurrentiel actuel, ce n\u2019est tout simplement pas possible. C\u2019est une opportunit\u00e9 unique pour Jumbo<\/strong> et Albert Heijn<\/strong>. \u00ab\u00a0S\u2019ils veulent un jour faire la diff\u00e9rence en Wallonie, c’est maintenant ou jamais. Ils n\u2019auront pas de seconde chance. Ils pourraient d\u2019un seul coup avoir un empreinte significative de l\u2019autre c\u00f4t\u00e9 de la fronti\u00e8re linguistique. Il suffit de mettre la main au portefeuille.\u00a0\u00bb<\/p>\n

\u00a0<\/p>\n

Van Rompaey pense que cette opportunit\u00e9 est r\u00e9elle. Jumbo a toujours dit qu’elle nourrissait des ambitions wallonnes et qu’elle n’avait pas peur des grands rachats, comme la cha\u00eene l’a d\u00e9j\u00e0 prouv\u00e9 aux Pays-Bas. Albert Heijn atteint progressivement son plafond en Flandre et dispose de suffisamment de temps pour franchir le pas tranquillement.<\/p>\n

\u00a0<\/p>\n

\u00c0 moins que ce ne soit Cora et Casino\u00a0?<\/h2>\n

Carrefour et les N\u00e9erlandais semblent \u00eatre les pr\u00e9tendants les mieux plac\u00e9s. Mestdagh n\u2019a d’ailleurs pas beaucoup d’autres options, \u00e0 moins que Cora<\/strong> ne veuille relancer sa formule Match<\/strong> en d\u00e9ployant, entre autres, un concept de magasin renouvel\u00e9. Le Groupe Casino<\/strong> s\u2019\u00e9tait \u00e9galement d\u00e9j\u00e0 invit\u00e9 avec Franprix<\/strong>. Qui sait, peut-\u00eatre vont-ils op\u00e9rer un mouvement de rattrapage en Belgique\u00a0?<\/p>\n

\u00a0<\/p>\n

\u00ab\u00a0Mais la question est de savoir s’ils veulent investir autant sur le march\u00e9 wallon en ce moment. Carrefour a clairement le plus \u00e0 perdre, les N\u00e9erlandais le plus \u00e0 gagner. Ce sera en tout cas une ann\u00e9e passionnante\u00a0\u00bb, d\u00e9clare Van Rompaey. Reste encore \u00e0 voir ce que le personnel pensera de ce revirement. Cela ne va probablement pas am\u00e9liorer la paix sociale dans l’entreprise.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le paysage des supermarch\u00e9s belges est en train de trembler, vu la fin de la coop\u00e9ration du Groupe Mestdagh avec Carrefour. Pas moins de 85 supermarch\u00e9s sont \u00e0 saisir. Qui obtiendra le butin tant convoit\u00e9\u00a0? Le r\u00e9dacteur en chef Stefan Van Rompaey \u00e9value les candidats. \u00a0 Un quart de tous les Carrefour Markets \u00ab\u00a0Un remembrement […]<\/p>\n","protected":false},"author":1,"featured_media":53207,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[43],"company":[],"topic":[],"region":[],"class_list":["post-53210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus"],"acf":[],"yoast_head":"\nOpinion : Qui va s\u2019emparer de Mestdagh ? - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le paysage des supermarch\u00e9s belges est en train de trembler vu la fin de la coop\u00e9ration du Groupe Mestdagh avec Carrefour . 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