{"id":53238,"date":"2022-01-03T09:29:30","date_gmt":"2022-01-03T09:29:30","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/les-commercants-pessimistes-a-larrivee-des-soldes-dhiver-2\/"},"modified":"2022-01-03T09:29:30","modified_gmt":"2022-01-03T09:29:30","slug":"les-commercants-pessimistes-a-larrivee-des-soldes-dhiver-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/les-commercants-pessimistes-a-larrivee-des-soldes-dhiver-2\/","title":{"rendered":"Les commer\u00e7ants pessimistes \u00e0 l\u2019arriv\u00e9e des soldes d&#039;hiver"},"content":{"rendered":"<p>Le d\u00e9but de la nouvelle ann\u00e9e marque traditionnellement le coup d\u2019envoi des soldes d\u2019hiver. Mais, comme l&rsquo;ann\u00e9e derni\u00e8re, les d\u00e9taillants n\u2019ont pas d\u2019attentes tr\u00e8s \u00e9lev\u00e9es en raison du coronavirus.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Les mesures de lutte contre le coronavirus p\u00e8sent sur le chiffre d&rsquo;affaires<\/h2>\n<p>Les soldes durent jusqu&rsquo;\u00e0 la fin du mois de janvier. Selon la f\u00e9d\u00e9ration sectorielle <strong>Mode Unie<\/strong>, la moiti\u00e9 des commer\u00e7ants s&rsquo;attendent \u00e0 des r\u00e9sultats similaires \u00e0 ceux des soldes d&rsquo;hiver de l&rsquo;ann\u00e9e derni\u00e8re, tandis que quatre sur dix redoutent une baisse de chiffre d\u2019affaires.<\/p>\n<p>\u00a0<\/p>\n<p>Ces r\u00e9serves sont directement li\u00e9es \u00e0 la pand\u00e9mie de coronavirus, explique la directrice, Isolde Delanghe, sur Radio1. \u00ab\u00a0Le d\u00e9but de la saison d&rsquo;hiver <a href=\"https:\/\/www.vrt.be\/vrtnws\/nl\/2022\/01\/03\/wintersolden-start\/\" target=\"_blank\" rel=\"noopener\">avait pourtant bien commenc\u00e9 en septembre et octobre<\/a>, avec des ventes ayant retrouv\u00e9 le niveau de 2019. Cependant, depuis le durcissement des mesures en novembre, nous avons constat\u00e9 une forte baisse des ventes. Le t\u00e9l\u00e9travail, les restrictions dans le secteur horeca, la r\u00e9duction du nombre d&rsquo;\u00e9v\u00e9nements et les f\u00eates \u00e0 effectif r\u00e9duit font que les consommateurs ach\u00e8tent moins de v\u00eatements.\u00a0\u00bb Par cons\u00e9quent, le chiffre d&rsquo;affaires de ces derniers mois a \u00e9t\u00e9 en moyenne de 15 \u00e0 20 % inf\u00e9rieur \u00e0 celui d&rsquo;il y a deux ans.<\/p>\n<p>\u00a0<\/p>\n<p>L&rsquo;organisation des ind\u00e9pendants <strong>NSZ <\/strong>est \u00e9galement pessimiste quant aux soldes d&rsquo;hiver. Seul 25 % de ses membres pensent faire mieux qu&rsquo;en janvier 2021, alors que les r\u00e9sultats des ventes avaient \u00e9t\u00e9 tr\u00e8s d\u00e9cevants. La moiti\u00e9 des commerces ont encore environ <a href=\"https:\/\/www.lecho.be\/entreprises\/general\/les-commercants-plutot-pessimistes-a-la-veille-des-soldes-d-hiver\/10356808.html\" target=\"_blank\" rel=\"noopener\">50 % de leurs produits dans les rayons<\/a>, rapporte L&rsquo;Echo. Le syndicat demande donc la prolongation des soldes d\u2019hiver, comme ce fut le cas l&rsquo;ann\u00e9e derni\u00e8re.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le d\u00e9but de la nouvelle ann\u00e9e marque traditionnellement le coup d\u2019envoi des soldes d\u2019hiver. Mais, comme l&rsquo;ann\u00e9e derni\u00e8re, les d\u00e9taillants n\u2019ont pas d\u2019attentes tr\u00e8s \u00e9lev\u00e9es en raison du coronavirus. \u00a0 Les mesures de lutte contre le coronavirus p\u00e8sent sur le chiffre d&rsquo;affaires Les soldes durent jusqu&rsquo;\u00e0 la fin du mois de janvier. Selon la f\u00e9d\u00e9ration [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":53235,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-53238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les commer\u00e7ants pessimistes \u00e0 l\u2019arriv\u00e9e des soldes d&#039;hiver - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le d\u00e9but de la nouvelle ann\u00e9e marque \u00e9galement le coup d\u2019envoi des soldes d\u2019hiver. 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