{"id":53404,"date":"2022-01-12T08:36:33","date_gmt":"2022-01-12T08:36:33","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/delhaize-soffre-un-petit-un-coup-de-pub-avec-nespresso-2\/"},"modified":"2022-01-12T08:36:33","modified_gmt":"2022-01-12T08:36:33","slug":"delhaize-soffre-un-petit-un-coup-de-pub-avec-nespresso-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/delhaize-soffre-un-petit-un-coup-de-pub-avec-nespresso-2\/","title":{"rendered":"Delhaize s\u2019offre un petit coup de pub avec Nespresso"},"content":{"rendered":"<p>Les capsules de caf\u00e9 <strong>Nespresso<\/strong> seront temporairement \u2013 et tr\u00e8s exceptionnellement \u2013 disponibles chez <strong>Delhaize<\/strong>, \u00e0 un prix d\u00e9fiant toute concurrence. Mais le coup d\u2019\u00e9clat de la cha\u00eene de supermarch\u00e9s ne pla\u00eet pas \u00e0 la marque de caf\u00e9.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Action in\u00e9dite<\/h2>\n<p>Dans la derni\u00e8re page de son prospectus, Delhaize d\u00e9voile une action sans pr\u00e9c\u00e9dent r\u00e9serv\u00e9e aux clients SuperPlus\u00a0: une promotion \u00ab\u00a0deux capsules Nespresso offertes \u00e0 l\u2019achat de deux capsules achet\u00e9es\u00a0\u00bb. Sans pr\u00e9c\u00e9dent, car les capsules Nespresso ne sont en principe pas vendues en supermarch\u00e9s. La marque \u2013 propri\u00e9t\u00e9 du groupe alimentaire <strong>Nestl\u00e9<\/strong> \u2013 a sa propre strat\u00e9gie de distribution\u00a0: les capsules ne peuvent \u00eatre achet\u00e9es que dans les magasins Nespresso, sur sa boutique en ligne et chez certains partenaires exclusifs, comme les magasins <strong>Delitraiteur<\/strong> du groupe <strong>Louis Delhaize<\/strong>. Mais pas chez Delhaize, donc.<\/p>\n<p>\u00a0<\/p>\n<p>L\u2019enseigne a donc manifestement r\u00e9ussi \u00e0 mettre la main sur un lot de capsules \u00e0 l\u2019insu du producteur de caf\u00e9. \u00ab\u00a0<a href=\"https:\/\/www.nieuwsblad.be\/cnt\/dmf20220111_98106579\">C\u2019est un peu comme les magasins de nuit<\/a> qui ne s\u2019approvisionnent pas non plus directement aupr\u00e8s des producteurs. Mais je peux garantir qu\u2019il s\u2019agit d\u2019authentiques capsules Nespresso, du m\u00eame produit haut de gamme, propos\u00e9 \u00e0 un prix tr\u00e8s int\u00e9ressant\u00a0\u00bb, a d\u00e9clar\u00e9 le porte-parole Roel Dekelver au Het Nieuwsblad.<\/p>\n<p>\u00a0<\/p>\n<p>Nespresso regrette l\u2019action Delhaize. La marque n\u2019a aucune intention de vendre son caf\u00e9 dans les supermarch\u00e9s, a r\u00e9agi l\u2019entreprise.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les capsules de caf\u00e9 Nespresso seront temporairement \u2013 et tr\u00e8s exceptionnellement \u2013 disponibles chez Delhaize, \u00e0 un prix d\u00e9fiant toute concurrence. Mais le coup d\u2019\u00e9clat de la cha\u00eene de supermarch\u00e9s ne pla\u00eet pas \u00e0 la marque de caf\u00e9. \u00a0 Action in\u00e9dite Dans la derni\u00e8re page de son prospectus, Delhaize d\u00e9voile une action sans pr\u00e9c\u00e9dent r\u00e9serv\u00e9e [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":53401,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-53404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Delhaize s\u2019offre un petit coup de pub avec Nespresso - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Les capsules de caf\u00e9 Nespresso seront temporairement \u2013 et tr\u00e8s exceptionnellement \u2013 disponibles chez Delhaize. 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