{"id":53488,"date":"2022-01-14T14:00:01","date_gmt":"2022-01-14T14:00:01","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/lidl-progresse-sur-des-marches-concurrentiels\/"},"modified":"2022-01-14T14:00:01","modified_gmt":"2022-01-14T14:00:01","slug":"lidl-progresse-sur-des-marches-concurrentiels","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/lidl-progresse-sur-des-marches-concurrentiels\/","title":{"rendered":"Lidl progresse sur des march\u00e9s concurrentiels"},"content":{"rendered":"

Lidl<\/strong> poursuit sa croissance internationale gr\u00e2ce \u00e0 des ouvertures de magasins et au d\u00e9ploiement de nouveaux services. Les b\u00e9n\u00e9fices aussi sont en nette augmentation. Mais le discounter ne semble pas pr\u00eat \u00e0 franchir de nouvelles \u00e9tapes dans l\u2019e-commerce.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

Croissance au Royaume-Uni et en France<\/h2>\n

Les activit\u00e9s internationales de Lidl \u2013 qui repr\u00e9sente 65% du chiffre d\u2019affaires de l\u2019entreprise \u2013 ont enregistr\u00e9 une croissance de 9,5 % \u00e0 62,3 milliards d\u2019euros sur l\u2019exercice 2020-2021. Le retailer se montre ainsi plus performant que la plupart de ses concurrents. On notera surtout que le groupe a connu une croissance soutenue sur plusieurs march\u00e9s matures et tr\u00e8s comp\u00e9titifs\u00a0: le chiffre d\u2019affaires a par exemple augment\u00e9 de 12% au Royaume-Uni, alors que la croissance a atteint 14% en France.<\/p>\n

\u00a0<\/p>\n

Le fait que les investissements (\u00ab\u00a0capex\u00a0\u00bb) aient recul\u00e9 de 10 % au cours de la m\u00eame p\u00e9riode indique que la croissance du retailer est largement imputable \u00e0 des gains de parts de march\u00e9 dans diff\u00e9rents pays. C\u2019est la conclusion des analystes de Barclays qui ont pu analyser les r\u00e9sultats d\u2019exploitation de Lidl International.<\/p>\n

\u00a0<\/p>\n

Lidl a continu\u00e9 \u00e0 ouvrir de nouveaux magasins et \u00e0 moderniser des points de vente existants, mais n\u2019a pas p\u00e9n\u00e9tr\u00e9 dans de nouveaux pays au cours de l\u2019exercice en question. Le groupe a cependant d\u00e9cid\u00e9 d\u2019\u00e9tendre ses activit\u00e9s \u00e0 la Lettonie en octobre 2021. L\u2019Estonie, la Bosnie-Herz\u00e9govine et le Mont\u00e9n\u00e9gro seraient au programme de cette ann\u00e9e.<\/p>\n

\u00a0<\/p>\n

Marges<\/h2>\n

La pand\u00e9mie n\u2019a finalement eu qu\u2019un impact limit\u00e9 sur la structure des co\u00fbts de la division internationale de Lidl. Les frais de personnel ont l\u00e9g\u00e8rement augment\u00e9, mais les autres charges op\u00e9rationnelles sont en recul. Cons\u00e9quence\u00a0: l\u2019EBIT a gagn\u00e9 24,5 %, les marges se sont am\u00e9lior\u00e9es de 50 points de base \u00e0 4,5 % et le b\u00e9n\u00e9fice net a augment\u00e9 de 24 % pour atteindre 2 milliards d\u2019euros, son niveau le plus \u00e9lev\u00e9 depuis 2012. Des performances \u00e0 saluer\u00a0: seul Ahold Delhaize<\/strong> fait mieux, avec une marge de 4,8 % en 2020.<\/p>\n

\u00a0<\/p>\n

Afin de poursuivre sur sa lanc\u00e9e, Lidl veut continuer \u00e0 se concentrer sur l\u2019expansion physique. Mais \u2013 et c\u2019est une premi\u00e8re \u2013 le discounter montre \u00e9galement des ambitions en ligne. En t\u00e9moigne notamment par le recrutement de plusieurs managers num\u00e9riques exp\u00e9riment\u00e9s chez Amazon<\/strong> et la cha\u00eene de caf\u00e9s Tchibo<\/strong>. L\u2019e-commerce \u00e9lectronique n\u2019est cependant pas un choix \u00e9vident pour un discounter en raison de la structure des co\u00fbts qu\u2019il implique, souligne Barclays.<\/p>\n

\u00a0<\/p>\n

Services num\u00e9riques<\/h2>\n

Malgr\u00e9 un test de \u00ab\u00a0click & collect\u00a0\u00bb en Pologne et un partenariat avec l\u2019application de livraison Buymie au Royaume-Uni, les analystes ne voient d\u00e8s lors aucun indice de d\u00e9veloppement de nouvelles activit\u00e9s d\u2019e-commerce \u00e0 court terme chez Lidl. Ils s\u2019attendent toutefois \u00e0 ce que le d\u00e9taillant continue \u00e0 gagner des parts de march\u00e9 gr\u00e2ce \u00e0 un programme ambitieux d\u2019ouvertures de magasins et au d\u00e9ploiement de nouveaux services, comme le programme de fid\u00e9lit\u00e9 num\u00e9rique Lidl Plus lanc\u00e9 dans un nombre croissant de pays. Le discounter travaille \u00e9galement sur la solution de paiement mobile Lidl Pay.<\/p>\n

\u00a0<\/p>\n

La croissance de Lidl a-t-elle un impact sur la position concurrentielle des autres retailers\u00a0? Aux \u00c9tats-Unis, le discounter \u2013 avec encore un nouveau CEO<\/a> \u2013 veut doubler son r\u00e9seau de magasins, mais jusqu\u2019\u00e0 pr\u00e9sent, cette expansion n\u2019a pas eu d\u2019impact notable sur Ahold Delhaize, actif dans certaines r\u00e9gions vis\u00e9es par Lidl. Selon les analystes, la d\u00e9cision de Lidl de baisser ses prix en Flandre, notamment en r\u00e9ponse \u00e0 l\u2019expansion d\u2019Albert Heijn<\/strong> et de Jumbo<\/strong>, accro\u00eet encore la pression sur Colruyt<\/strong>.<\/p>\n

\u00a0<\/p>\n

\"\"<\/p>\n

(Source\u00a0: Barclays)<\/p>\n","protected":false},"excerpt":{"rendered":"

Lidl poursuit sa croissance internationale gr\u00e2ce \u00e0 des ouvertures de magasins et au d\u00e9ploiement de nouveaux services. Les b\u00e9n\u00e9fices aussi sont en nette augmentation. Mais le discounter ne semble pas pr\u00eat \u00e0 franchir de nouvelles \u00e9tapes dans l\u2019e-commerce. \u00a0 Croissance au Royaume-Uni et en France Les activit\u00e9s internationales de Lidl \u2013 qui repr\u00e9sente 65% du […]<\/p>\n","protected":false},"author":1,"featured_media":53485,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[43],"company":[],"topic":[],"region":[],"class_list":["post-53488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus"],"acf":[],"yoast_head":"\nLidl progresse sur des march\u00e9s concurrentiels - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Lidl poursuit sa croissance internationale soutenue gr\u00e2ce \u00e0 des ouvertures de magasins et au d\u00e9ploiement de nouveaux services. 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