{"id":53594,"date":"2022-01-20T08:30:04","date_gmt":"2022-01-20T08:30:04","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/fermeture-de-la-brasserie-affligem-a-opwijk-2\/"},"modified":"2022-01-20T08:30:04","modified_gmt":"2022-01-20T08:30:04","slug":"fermeture-de-la-brasserie-affligem-a-opwijk-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/fermeture-de-la-brasserie-affligem-a-opwijk-2\/","title":{"rendered":"Fermeture de la brasserie Affligem \u00e0 Opwijk"},"content":{"rendered":"<p><strong>Heineken<\/strong> veut fermer la brasserie <strong>Affligem <\/strong>\u00e0 Opwijk cet \u00e9t\u00e9. Selon le g\u00e9ant n\u00e9erlandais de la bi\u00e8re, elle est trop petite et insuffisamment durable. La production serait d\u00e9localis\u00e9e dans d\u2019autres brasseries du groupe.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Expansion internationale<\/h2>\n<p>Affligem n\u2019a cess\u00e9 de gagner en popularit\u00e9 ces derni\u00e8res ann\u00e9es. Heineken, propri\u00e9taire de la marque depuis 2002, a commenc\u00e9 \u00e0 promouvoir la bi\u00e8re \u00e0 l\u2019international en 2014. La marque est d\u00e9sormais disponible dans des dizaines de pays et les ventes ont augment\u00e9 de 43% ces trois derni\u00e8res ann\u00e9es.<\/p>\n<p>\u00a0<\/p>\n<p>Selon Sebastiaan De Meester, porte-parole d\u2019<strong>Alken-Maes<\/strong> la filiale belge de Heineken, la brasserie d\u2019Opwijk atteint ses limites. L\u2019ann\u00e9e derni\u00e8re, sa capacit\u00e9 maximale de 200 000 hectolitres a \u00e9t\u00e9 pleinement utilis\u00e9e. En outre, il co\u00fbterait tr\u00e8s cher de rendre la brasserie plus durable. \u00ab\u00a0Opwijk n\u00e9cessite d\u00e9j\u00e0 40% d\u2019eau en plus que nos autres brasseries.\u00a0 <a href=\"https:\/\/www.tijd.be\/ondernemen\/voeding-drank\/heineken-sluit-brouwerij-affligem\/10360570.html\" target=\"_blank\" rel=\"noopener\">Elle \u00e9met \u00e9galement 60% de CO2 en plus<\/a>\u00a0\u00bb, a expliqu\u00e9 Sebastiaan De Meester \u00e0 De Tijd.<\/p>\n<p>\u00a0<\/p>\n<p>C\u2019est pourquoi Heineken veut fermer le site d\u2019Opwijk et transf\u00e9rer la production dans plusieurs autres brasseries belges et fran\u00e7aises du g\u00e9ant de la bi\u00e8re. L\u2019Affligem destin\u00e9e \u00e0 la Belgique et aux Pays-Bas, par exemple, sera bient\u00f4t produite \u00e0 Alken. Le reste de la production est relocalis\u00e9 en France. Les onze personnes actuellement employ\u00e9es \u00e0 la brasserie d\u2019Opwijk seraient transf\u00e9r\u00e9es dans les autres activit\u00e9s de l\u2019entreprise.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Heineken veut fermer la brasserie Affligem \u00e0 Opwijk cet \u00e9t\u00e9. Selon le g\u00e9ant n\u00e9erlandais de la bi\u00e8re, elle est trop petite et insuffisamment durable. La production serait d\u00e9localis\u00e9e dans d\u2019autres brasseries du groupe. \u00a0 Expansion internationale Affligem n\u2019a cess\u00e9 de gagner en popularit\u00e9 ces derni\u00e8res ann\u00e9es. Heineken, propri\u00e9taire de la marque depuis 2002, a commenc\u00e9 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":53591,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-53594","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fermeture de la brasserie Affligem \u00e0 Opwijk - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La brasserie Affligem \u00e0 Opwijk va fermer cet \u00e9t\u00e9. 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